The 10 rules Apple religiously lives by when designing products.

[ChrisV]

These are the 10 rules that Jonny Ive abided by when designing Apple products. They were called Dieter Rams' 10 Principles for Good Design, which will be explained in more detail below.



To give a little backstory, Jonny Ive was a rabid fan of product designer Dieter Rams (head designer at Braun during the 1960s); and vice versa. Rams has called Apple one of the few companies that understands and practices good design.

Dieter Rams: The legendary designer who influenced Apple

German designer Dieter Rams, famous for his sleek Braun consumer products and his 10 principles of good design, is celebrated in a new film and exhibition.

www.cnn.com

You can see Ram's heavy influence in a number of Apple products:

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It may lead to cries of "Apple Copied Them!" but Apple have admittedly always been shameless thieves of great ideas.

Anyway hope this will affect the way you design products – if that's your thing or should you ever need to do so.

 

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[Ismail941]

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[ChrisV]

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[James Fake]

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[ChrisV]

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Og zua vjopl vjev’t cef xeov apvom zua tii vji senogodevoupt ug Owi miewoph.

 

[James Fake]

Og zua vjopl vjev’t cef xeov apvom zua tii vji senogodevoupt ug Owi miewoph.

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[diogoatmelo]

Hsiev qutv.

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Emtu, O jef piwis tiip vjev Tviwi Kuct wofiu. Vjev't cioph aqgsupv.

 

[ChrisV]

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