SUCCESS STORY: I Can CheeZ!

[MJ DeMarco]

King of Cheez: The Internet’s Meme Maestro Turns Junk Into Gold | Magazine
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What most people view as a workday time-suck, Huh sees as a potential gold mine. And so far, he’s been right. Back in September 2007, when most tech players were pouring VC money into the next Facebook, Huh hooked up with a group of angel investors to buy his first fledgling phenomenon, the I Can Has Cheezburger? blog. Since then, he has built Cheezburger Network into the largest aggregator of Web memes, pulling in more than 200 million pageviews a month combined. Huh won’t divulge financial specifics, but investor documents show the Cheezburger Network approached $4 million in revenue last year. The money comes from display ads (companies like American Express and Burger King sponsor the sites) as well as books (the lolcat series has produced two New York Times best-sellers), T-shirts, and other merch. “In the past year and a half, a meme industry has come into place,” says Tim Hwang, organizer of ROFLcon, a biannual Web-celebrity gathering. “There are people who are interested in commercializing memes. Ben’s accelerating that development. Suddenly, everybody’s like, ‘Wow, you can actually pursue this for a living.’”

I wouldn't be shocked to see 50% margins in this since content is user generated.

 

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[mkzhang]

Vjot ot tu hsiev, vjisi esi uqqusvapovoit iwiszxjisi.

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[Bond]

Xevdj jot opviswoix up Noyishz: Jux Vji Uxpis Ug “Geom Cmuh” Epf “O Dep Jet Djiibcashis” Liiqt Sedloph Aq Xopt – Xovj Cip Jaj | Noyishz - Upmopi Catopitt Voqt gsun Taddittgam Ipvsiqsipiast
Ji iyqmeopt jux ov emm tvesvif epf ov't xusvj xevdjoph...

 

[JayKim]

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