To fill you in, I sell tennis rackets. My net profit from the racket is $50 +-. But how can I increase the price 3х or 5х?
I understand that the more value I bring to the customer, the more I can charge, but it's like I don't understand how much my offer is really worth.
As Hormozi said, "you should never charge more than your product is worth. But you should charge far more for your product and services than it costs to fulfill it. Think up to a
hundred times more, not just two or three times more. And if you provide enough value, it should still always be a steal for the
prospect. That is the power of value. It unleashes unlimited pricing and profit power to scale your company."
But what value can I bring to people and multiply the price of a racket that is no different from another seller's racket? I have a constant problem with this. I have to compete in price.
All sorts of bonuses in the form of fast delivery, string stretching and winding an overgrip on a racket do not attract customers and do not create much value for them. What can I add? To introduce rackets with parameters that other sellers do not have? Should I offer a refund in case of what? Additional services? But why would the buyer need them if his main goal is to buy just a RACKET.
I understand that the more value I bring to the customer, the more I can charge, but it's like I don't understand how much my offer is really worth.
As Hormozi said, "you should never charge more than your product is worth. But you should charge far more for your product and services than it costs to fulfill it. Think up to a
hundred times more, not just two or three times more. And if you provide enough value, it should still always be a steal for the
prospect. That is the power of value. It unleashes unlimited pricing and profit power to scale your company."
But what value can I bring to people and multiply the price of a racket that is no different from another seller's racket? I have a constant problem with this. I have to compete in price.
All sorts of bonuses in the form of fast delivery, string stretching and winding an overgrip on a racket do not attract customers and do not create much value for them. What can I add? To introduce rackets with parameters that other sellers do not have? Should I offer a refund in case of what? Additional services? But why would the buyer need them if his main goal is to buy just a RACKET.
Dislike ads? Become a Fastlane member:
Subscribe today and surround yourself with winners and millionaire mentors, not those broke friends who only want to drink beer and play video games. :-)
Access Restricted: Unlock 1,000,000+ Posts
Stop Peeking Through the Keyhole.
Open the Door.
You hit a wall because the best advice isn't free—it's earned. Since 2007, MJ DeMarco has been active here daily (99.9% active rate), building a war room for entrepreneurs who refuse to settle for mediocrity.
- Active Daily: Life-changing content posted dozens of times every day. No dead threads.
- MJ's Inner Circle: Direct access to the author of The Millionaire Fastlane.
- Vetted Network: Connect with founders scaling to 7 and 8 figures.
- Proven Roadmaps: Strategy over motivation. Execution over "hustle porn."
"SCALED TO 6-FIGURE MONTHS"
"Tips and advice here saved me from huge mistakes, others allowed me to scale my business to 6-figure months."— User MitchC
"INSANE QUALITY OF PEOPLE"
"The number of high quality people I've met from this forum has been insane. All of it predicated on building real value."— User Richard Peck
"You are the average of the five people you surround yourself with."
Are you surrounding yourself with success?
