G
GuestUser450
Guest
Haven't done subscription boxes but experienced in SaaS - the most important number for us has always been churn.
I'm big on paid media but the road to exponential growth is paved with customer success (making sure your customers get what they want, in the way that they want it). In short, you have to know everything you can about the customers that don't leave and clone them.
For example:
Some customers use the product more then others.
Some customers are cheaper to reach and easier to acquire.
Some customers are habitual buyers and want upsells, downsells, sidesells, premium memberships, lifetime pricing, etc.
Some customers are willing and able to be brand advocates and have an audience of their own to share
Before you fiddle with pricing, copy, ad platforms, you need to create an official Customer Profile so you know who you're selling to before you try to qualify them as a customer. You have to qualify the business before you qualify the prospect.
I'm big on paid media but the road to exponential growth is paved with customer success (making sure your customers get what they want, in the way that they want it). In short, you have to know everything you can about the customers that don't leave and clone them.
For example:
Some customers use the product more then others.
Some customers are cheaper to reach and easier to acquire.
Some customers are habitual buyers and want upsells, downsells, sidesells, premium memberships, lifetime pricing, etc.
Some customers are willing and able to be brand advocates and have an audience of their own to share
Before you fiddle with pricing, copy, ad platforms, you need to create an official Customer Profile so you know who you're selling to before you try to qualify them as a customer. You have to qualify the business before you qualify the prospect.