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Subscription based model

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The Abundant Man

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For some I keep seeing this ad about Sprezzabox. So apparently you pay like $20/month and you recieve a box with stuff in it such as ties, watches etc. Then I started going further down the rabbit hole.

Stitchfix-styled clothes
Menlo Park-Styled clothes
Tiege Hanley-Skincare
Lootcrate-Toys based on Pop Culture
Bombfell-Styled clothes for men
Trunk Club-Clothes by Nordstrom
Scentbird-Perfume
Dollar Shave Club-Razors
Netflix-Streming movies and TV Shows

How viable is this subscription model?
 

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Raoul Duke

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It seems like there is no originality in a lot of these "new" startups. Just replicated biz models non stop. Everyone is trying to do to a podcast, a subscription box company in the same category, creating useless "informative" articles that sell their own products ,etc.. There are a few giants that started it (the biz model) and then all the wantrepreneurs just see the $$$ and want a piece of the action. They use the cookie cutter tactics, saturate the market and provide little or 0 value. The wantrepreneurs don't last while the entrepreneurs that build and grow organically become the giants and the cycle goes on....
Me too. They don't have any F*cking reason to exist, that's why.

I understand the subscription model. But why do it for things you can buy in any store?
Why do it for things I can order online when I need it?

For example, I love the idea behind CandyJapan. You don't need to even click to understand what it is.
You can't find those things outside Japan. People love those things. You wanna try all of them.
The business creates itself.

But no, I don't need F*cking soap delivered to me, thank you very much.
 

Andy Black

Dad, husband, entrepreneur.
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Read “The Automatic Customer”.
 

Lee H

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Whether you agree with it or not I think it's here to stay. It makes a great business model for companies, especially if there's no physical product.

Let's face it, if I have a choice between selling you something once, or selling you access to something for a monthly subscription, I'm going to do the latter as it makes my business more secure and levels out my revenue and cashflow.

There's no reason it can't work for physical products too as demonstrated by your examples, depending on the value added by the business.
 

PizzaOnTheRoof

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Obviously the business model is viable and has been around forever in various ways.

The question is does the business model make sense for you or your target market?

99.999% of these subscription boxes/services will NOT go on to become 20/50/100 year old companies...maybe Netflix...but not many others.

Law of effection comes to mind.
 

rwhyan

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A business model is just the means by which you provide value to people. No business model is inherently "viable" or not.
 

jpanarra

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Read “The Automatic Customer”.
Yup, MRR is the Oil Well.. @Andy Black recommended this to me a few months back and its an eyeopening book and will help you think about your business differently
 

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