The Entrepreneur Forum | Startups | Entrepreneurship | Starting a Business | Motivation | Success

Subscription based model

Remove ads while supporting the Unscripted philosophy...become an INSIDER.

The Abundant Man

Gold Contributor
Read Millionaire Fastlane
I've Read UNSCRIPTED
Speedway Pass
Jul 3, 2018
1,435
2,084
559
For some I keep seeing this ad about Sprezzabox. So apparently you pay like $20/month and you recieve a box with stuff in it such as ties, watches etc. Then I started going further down the rabbit hole.

Stitchfix-styled clothes
Menlo Park-Styled clothes
Tiege Hanley-Skincare
Lootcrate-Toys based on Pop Culture
Bombfell-Styled clothes for men
Trunk Club-Clothes by Nordstrom
Scentbird-Perfume
Dollar Shave Club-Razors
Netflix-Streming movies and TV Shows

How viable is this subscription model?
 

Don't like ads? Remove them while supporting the forum. Subscribe.

Raoul Duke

This aggression will not stand, man.
EPIC CONTRIBUTOR
FASTLANE INSIDER
Read Millionaire Fastlane
I've Read UNSCRIPTED
Summit Attendee
Speedway Pass
Feb 26, 2016
1,816
6,085
1,495
It seems like there is no originality in a lot of these "new" startups. Just replicated biz models non stop. Everyone is trying to do to a podcast, a subscription box company in the same category, creating useless "informative" articles that sell their own products ,etc.. There are a few giants that started it (the biz model) and then all the wantrepreneurs just see the $$$ and want a piece of the action. They use the cookie cutter tactics, saturate the market and provide little or 0 value. The wantrepreneurs don't last while the entrepreneurs that build and grow organically become the giants and the cycle goes on....

Me too. They don't have any F*cking reason to exist, that's why.

I understand the subscription model. But why do it for things you can buy in any store?
Why do it for things I can order online when I need it?

For example, I love the idea behind CandyJapan. You don't need to even click to understand what it is.
You can't find those things outside Japan. People love those things. You wanna try all of them.
The business creates itself.

But no, I don't need F*cking soap delivered to me, thank you very much.
 

Andy Black

Making a nuisance of himself on Twitter
Staff member
EPIC CONTRIBUTOR
FASTLANE INSIDER
Read Millionaire Fastlane
Speedway Pass
May 20, 2014
11,950
47,647
4,306
Ireland
Read “The Automatic Customer”.
 

Lee H

Contributor
Read Millionaire Fastlane
I've Read UNSCRIPTED
Aug 8, 2018
36
76
112
Whether you agree with it or not I think it's here to stay. It makes a great business model for companies, especially if there's no physical product.

Let's face it, if I have a choice between selling you something once, or selling you access to something for a monthly subscription, I'm going to do the latter as it makes my business more secure and levels out my revenue and cashflow.

There's no reason it can't work for physical products too as demonstrated by your examples, depending on the value added by the business.
 

PizzaOnTheRoof

Moving Forward
FASTLANE INSIDER
Read Millionaire Fastlane
I've Read UNSCRIPTED
Speedway Pass
Jul 30, 2018
1,161
2,521
666
Texas
Obviously the business model is viable and has been around forever in various ways.

The question is does the business model make sense for you or your target market?

99.999% of these subscription boxes/services will NOT go on to become 20/50/100 year old companies...maybe Netflix...but not many others.

Law of effection comes to mind.
 

rwhyan

The higher, the fewer
Read Millionaire Fastlane
I've Read UNSCRIPTED
Speedway Pass
Aug 27, 2017
134
342
176
CA
A business model is just the means by which you provide value to people. No business model is inherently "viable" or not.
 

jpanarra

Platinum Contributor
FASTLANE INSIDER
Read Millionaire Fastlane
I've Read UNSCRIPTED
Speedway Pass
Jan 9, 2014
956
2,792
671
32
Indianapolis, Indiana
Read “The Automatic Customer”.

Yup, MRR is the Oil Well.. @Andy Black recommended this to me a few months back and its an eyeopening book and will help you think about your business differently
 

Sponsored Offers

MARKETPLACE 7 Days To Freedom: From Wantrepreneur/Wage Slave To Freelancer
A BIG THANK YOU FOR EVERYONE WHO PARTICIPATED! Thank you very much for joining, participating...
  • Sticky
MARKETPLACE Lex DeVille's - Advanced Freelance Udemy Courses!
The media defines people by their occupation. You are a liquor store owner, freelancer, single...
  • Sticky
MARKETPLACE Fox Web School "Legend" Group Coaching Program 2021
@Fox It's same with me Did both quiz and application but as yet no automatic confirmation, just...
Introducing MJ's Personal Unscripted Network, Join Now for FREE!
If you are in IDEA mode, text "IDEA" to the above number. If you are in LAUNCH/START mode, text...
MARKETPLACE Not sure how to start? This free book will teach you how to build a successful web design business
If there’s one thread I see repeated over and over again on the forum, it goes like this: “I...
  • Sticky
MARKETPLACE You Are One Call Away From Living Your Dream Life - LightHouse’s Accountability Program ⚡
Thanks for clearing that up. What do you recommend for those who are still in the process of...



Forum Sponsor

Over 100 Fastlane Students
More Details...

New Topics

Fastlane Insiders

View the forum AD FREE.
Private, unindexed content
Detailed process/execution threads
Monthly conference calls with doers
Ideas needing execution, more!

Join Fastlane Insiders.

Top Bottom