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Studying Market

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mosaster

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Hello Fastlane enthusiasts.
Entrepreneurship is said to be full of opportunities. Whenever it comes to finding a niche one has to research carefully. For those about to start, MJ DeMarco has described a way to search for such an opportunity - it is looking for a shortage, a problem that has not been addressed yet and so.
Now I'm looking at the practical side of doing this - how do you look for a product demand? How do you evaluate which one is not there yet? What methods do you use to study the market? Examples and case studies are more than welcome.
 
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