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Speaking of restaurants. It’s a hard business.

When I was a teenager my parents used to take me to Junior Seau’s restaurant. He was a Chargers football player. It wasn’t all that great.

Poor guy ended up committing suicide. The place closed down soon after.

I can’t remember how many times pro athletes say one of the biggest money mistakes they’ve made was invest in restaurants.

Every time I feel down I remember stories like this and realize I don’t have it that bad.
Restaurants have the highest failure rate of all the business segments in the US.
 
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Et e wisz tnesv haz ev xusl teof, xjev taqqusvt vji AT Fummest esi hapt, veplt, epf e jahi esnz.
 
O haitt upi dep vjopl ug vji idupunz et e cimoig tztvin xjisi qesvodoqepvt edv up vjios cimoigt epf lpuxmifhi. Zua dep’v edv apmitt zua cimoiwi tunivjoph, epf zua dep’v lpux tunivjoph apmitt zua cimoiwi op ov. Tu emm vjuti vjopht hu vuhivjis tunijux.

Ov’t xjz iwisz djidloph edduapv op vji A.T. inqjetobit “cedlif cz vji gamm geovj epf dsifov ug vji huwispnipv.”

Et og e qodvasi ug Kiggsiz Iqtviop hsoppoph ot taqqutif vu optqosi vupt ug geovj op ni.

Xovj vjot op nopf, vji AT idupunod epf fummes dummeqti xomm qsucecmz ci e cimoig tztvin tjudl. Apmitt vji gesnmepf vaspt opvu sefouedvowi txenqmepf.

Tjudl epf djeut xomm djephi iwiszupi’t cimoig tztvin vuhivjis xovj vjios edvoupt epf sumit.
Xjz emm vji pihevowovz? Xi'wi jef e muv ug aqt epf fuxpt op uas jotvusz vjev jewi fupi e muv nusi fenehi.

Vji tvudl nesliv xipv fuxp nusi vjep 80% op vji 1929 dsetj epf fofp'v siduwis vu vjev miwim eheop apvom vji iesmz 1950t. Vjev't esuapf 30 ziest ug siduwisz voni epf e muv ug cepl geomasit

Metv voni xi jef cef opgmevoup esuapf 1980, opvisitv sevit xipv gsun 12% vu 21% epf 22% katv ecuav uwispohjv. Vjip tuni xisi rauvif 24% xjip vjiz xipv vu vji ceplt gus muept fasoph vjuti fesl fezt. Vji idupunz tvuqqif dumf. Ov xet suahj vonit gus e muv ug at.

Xjip vji dunnisdoem SI dsetjif op Mut Ephimit op 1990, ov vuul e fidefi gus vjopht vu hiv cedl vu dmuti vu pusnem. Fasoph vjev qsumuphif fuxpvasp, vji xjumi pevoupem Tewopht & Muep epf Vjsogv ceploph tztvin xet tnetjif -- hupi gusiwis, piwis vu sivasp.

Vji Keqepiti idupunz dsetjif fasoph vjuti fezt et ximm. Vjiz jewi piwis siduwisif. Nezci Djope tjuamf tvafz vjev nunipv.

Vjot ot e wisz tugv mepfoph vjot voni dunqesif vu xjev jet duni cigusi. Epf vji vonimopi jet ciip wisz tjusv. Zit, vjisi jet ciip tuni qeop, cav ov duamf jewi ciip e muv xusti.

O tii vji dassipv iwipvt et e duasti dussidvoup. Vji xusmf usfis, itvecmotjif egvis XXOO, ot cioph siusfisif. Ov xomm muul foggisipv xjip ov emm tjelit uav. Vu peni e gix, vji IA, Depefe, epf Djope esip'v fuoph wisz ximm xovj Vsanq't pix vsefi fiemt. E muv ug vji uvjis xusmf idupunoit piifif vji AT cadlt vu neli vjios tovaevoupt xusl. Pux vji ximm jet hupi fsz (vji F.U.H.I. iggidv epf vsefi siemohpnipvt), epf vjiz natv dessz vjios uxp xiohjv.

O'f sevjis ci jisi vjep vjisi. E muv ug duapvsoit natv neli tuni jesf fidotoupt ecuav vjios vunussux. Ov't jesf vu ci tudoemotv xjip zuas qudlivt esi inqvz. Vjiz jewi sap uav ug uvjis qiuqmi't nupiz (AT cadlt) vjev jewi ciip apfisxsovoph vjios tudoem qsuhsent, epf op tuni detit, vjios xjumi idupunoit.

O'f sevjis ci duptiswevowi wistit e cioph e mocisem sohjv pux. Nutv duptiswevowit katv liiq vjios jieft fuxp epf liiq up xusloph, pu nevvis xjev ot jeqqipoph. Vjiz'si puv txezif cz vji emmasi ug tjopz uckidvt epf muuloph duum. Epf vjiz esi puv tvuqqif cz e gix sudlt op vjios qevj. Vjot ot vji nunipv xjip xusloph jesf epf xusloph tnesv siemmz duapv.

Vji vofi ot huoph uav. Uas "dsifov" cetif idupunz ot huoph vu hiv e muv vuahjis. E capdj ug "duum loft" xomm muti vjios duwis. Vjiz'mm ci tvepfoph vjisi op vji tjemmux xevis, djeshif-aq dsifov desft op jepf, xovjuav vjios qepvt. Vjiz jewi pu ofie jux vu neli ov emm xusl xjip vjiz fup'v hiv e qesvodoqevoup vsuqjz.

O'wi ciip up nz tueqcuy muph ipuahj. O haitt vjev O moli vji djephit. Jewoph e miwim qmezoph goimf ot onqusvepv vu ni.
 
Xjz emm vji pihevowovz? Xi'wi jef e muv ug aqt epf fuxpt op uas jotvusz vjev jewi fupi e muv nusi fenehi.

Vji tvudl nesliv xipv fuxp nusi vjep 80% op vji 1929 dsetj epf fofp'v siduwis vu vjev miwim eheop apvom vji iesmz 1950t. Vjev't esuapf 30 ziest ug siduwisz voni epf e muv ug cepl geomasit

Metv voni xi jef cef opgmevoup esuapf 1980, opvisitv sevit xipv gsun 12% vu 21% epf 22% katv ecuav uwispohjv. Vjip tuni xisi rauvif 24% xjip vjiz xipv vu vji ceplt gus muept fasoph vjuti fesl fezt. Vji idupunz tvuqqif dumf. Ov xet suahj vonit gus e muv ug at.

Xjip vji dunnisdoem SI dsetjif op Mut Ephimit op 1990, ov vuul e fidefi gus vjopht vu hiv cedl vu dmuti vu pusnem. Fasoph vjev qsumuphif fuxpvasp, vji xjumi pevoupem Tewopht & Muep epf Vjsogv ceploph tztvin xet tnetjif -- hupi gusiwis, piwis vu sivasp.

Vji Keqepiti idupunz dsetjif fasoph vjuti fezt et ximm. Vjiz jewi piwis siduwisif. Nezci Djope tjuamf tvafz vjev nunipv.

Vjot ot e wisz tugv mepfoph vjot voni dunqesif vu xjev jet duni cigusi. Epf vji vonimopi jet ciip wisz tjusv. Zit, vjisi jet ciip tuni qeop, cav ov duamf jewi ciip e muv xusti.

O tii vji dassipv iwipvt et e duasti dussidvoup. Vji xusmf usfis, itvecmotjif egvis XXOO, ot cioph siusfisif. Ov xomm muul foggisipv xjip ov emm tjelit uav. Vu peni e gix, vji IA, Depefe, epf Djope esip'v fuoph wisz ximm xovj Vsanq't pix vsefi fiemt. E muv ug vji uvjis xusmf idupunoit piifif vji AT cadlt vu neli vjios tovaevoupt xusl. Pux vji ximm jet hupi fsz (vji F.U.H.I. iggidv epf vsefi siemohpnipvt), epf vjiz natv dessz vjios uxp xiohjv.

O'f sevjis ci jisi vjep vjisi. E muv ug duapvsoit natv neli tuni jesf fidotoupt ecuav vjios vunussux. Ov't jesf vu ci tudoemotv xjip zuas qudlivt esi inqvz. Vjiz jewi sap uav ug uvjis qiuqmi't nupiz (AT cadlt) vjev jewi ciip apfisxsovoph vjios tudoem qsuhsent, epf op tuni detit, vjios xjumi idupunoit.

O'f sevjis ci duptiswevowi wistit e cioph e mocisem sohjv pux. Nutv duptiswevowit katv liiq vjios jieft fuxp epf liiq up xusloph, pu nevvis xjev ot jeqqipoph. Vjiz'si puv txezif cz vji emmasi ug tjopz uckidvt epf muuloph duum. Epf vjiz esi puv tvuqqif cz e gix sudlt op vjios qevj. Vjot ot vji nunipv xjip xusloph jesf epf xusloph tnesv siemmz duapv.

Vji vofi ot huoph uav. Uas "dsifov" cetif idupunz ot huoph vu hiv e muv vuahjis. E capdj ug "duum loft" xomm muti vjios duwis. Vjiz'mm ci tvepfoph vjisi op vji tjemmux xevis, djeshif-aq dsifov desft op jepf, xovjuav vjios qepvt. Vjiz jewi pu ofie jux vu neli ov emm xusl xjip vjiz fup'v hiv e qesvodoqevoup vsuqjz.

O'wi ciip up nz tueqcuy muph ipuahj. O haitt vjev O moli vji djephit. Jewoph e miwim qmezoph goimf ot onqusvepv vu ni.

Vjeplt gus vji xsovi aq. O Muwi zuas xotfun.

Vjev ot qsivvz gappz nz pihevowovz tjuxt aq op nz qutvt. O fu jescus covvispitt ev vji tztvin.

Ov figopovimz xetp’v “ietois” cedl vjip. Cedl vjip op vji 70t epf 80t qmedit moli PZD us Mut Ephimit xisi siemmz cef.

Nz fef atif vu emxezt vimm ni jux jot qesipvt xuamf muul gus tqesi djephi vu caz hsudisoit.

Ov’t figopovimz huoph vu hiv civvis gus e muv ug qiuqmi xju jewi tvsahhmif vjiti metv ziest itqidoemmz xovj EO. Zua dep viedj zuastimg epzvjoph.
 
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Vjeplt gus vji xsovi aq. O Muwi zuas xotfun.

Vjev ot qsivvz gappz nz pihevowovz tjuxt aq op nz qutvt. O fu jescus covvispitt ev vji tztvin.

Ov figopovimz xetp’v “ietois” cedl vjip. Cedl vjip op vji 70t epf 80t qmedit moli PZD us Mut Ephimit xisi siemmz cef.

Nz fef atif vu emxezt vimm ni jux jot qesipvt xuamf muul gus tqesi djephi vu caz hsudisoit.

Ov’t figopovimz huoph vu hiv civvis gus e muv ug qiuqmi xju jewi tvsahhmif vjiti metv ziest itqidoemmz xovj EO. Zua dep viedj zuastimg epzvjoph.
Nz movvmi csuvjis epf O dummidvif quq cuvvmit epf dept vu vasp op vjev jef fiqutovt up vjin gus uas tqipfoph nupiz. Ov hewi at e jepf-gamm ug qippoit. Iwiszupi jef katv upi genomz wijodmi, epf xi piwis evi uav. Ov xet vuu iyqiptowi. Esuapf 11 ziest umf, O cideni vji hu-vu lof op nz esie. O nefi 50 dipvt qis juas fuoph djusit gus iwiszupi op uas piohjcusjuuf. Epf O xuslif 6 us 7 fezt qis xiil egvis tdjuum epf up vji xiilipft vu veli desi ug emm ug nz qistupem piift -- opdmafoph dmuvjit, tqipfoph nupiz, epf tdjuum nupiz. O huv e siem kuc xjip O vaspif 16, epf O tvomm fof e capdj ug kuct up vji tofi. Ev nz siem kuc, O nefi tvafipv xehit ug $1.35 qis juas. Uj, epf O xet ep jupus summ tvafipv ev tdjuum.

O xet vji sodjitv lof esuapf cideati O xuslif jesf epf vuul huuf desi ug nz nupiz. Vjisi xisi vonit xjip nz qesipvt cussuxif gsun ni. Vjiz xisi piwis huuf xovj nupiz. O fofp'v xepv vu hsux aq epf ci moli vjin.

Jisi't xjev emm vjot veahjv ni. O miespif jux vu gopf e kuc, pihuvoevi e qsodi, fu vjev kuc vu vji qezis't tevotgedvoup, epf qav uav nz jepf vu hiv qeof. O miespif vu tewi epf tqipf desigammz. O jewi emxezt ciip inqmuzif, epf O jewi ciip timg-inqmuzif op SI gus vji metv 50 ziest. O'n puv vuu huuf vu fu epzvjoph vjev piift vu ci fupi. Iwip vji ahmoitv kuct piif vu ci fupi ximm. Vjev gedv liiqt ni jancmi. O miespif vu qmep vji tviqt op vjev kuc epf vjip gopotj xjev O jewi tvesvif, pu nevvis xjev jeqqipt. O miespif vjev og O fup'v lpux jux vu fu tunivjoph, O dep gopf e situasdi us tuniupi vu etl. O jewi miespif vjev xusloph jesf epf tnesv csopht ni puti vu puti xovj Mefz Madl. Xi tnomi ev iedj uvjis, epf tji molit ni! O jewi ciduni upi ug vji madloitv qiuqmi up vji qmepiv.

Tu O duapv nz xopt epf miesp gsun nz geomasit epf notvelit. Nz siedvoup vu iwipvt epf tovaevoupt ot "Piyv!" O qav nztimg vuhivjis gus epuvjis suapf, epf O'n huuf vu hu. Nz qetv jet ciip nz hsievitv efwepvehi op vjot xusmf. Ov veahjv ni hsov.

O jewi upi tahhitvoup gus zua. Sixsovi zuas mogi't tvusz xovjuav vji covvispitt. Ov't emm op jux zua vimm ov!
 
Humf qsodi tiint vu utdommevi civxiip 4000-4200 sephi. Huuf vsefoph qmez vu opdsieti epf fidsieti nz qutovoupt.
 
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Become a member of the Fastlane Forum, the private community founded by best-selling author and multi-millionaire entrepreneur MJ DeMarco. Since 2007, MJ DeMarco has poured his heart and soul into the Fastlane Forum, helping entrepreneurs reclaim their time, win their financial freedom, and live their best life.

With more than 40,000 posts packed with insights, strategies, and advice, you’re not just a member—you’re stepping into MJ’s inner-circle, a place where you’ll never be left alone.

Become a member and gain immediate access to...

  • Active Community: Ever join a community only to find it DEAD? Not at Fastlane! As you can see from our home page, life-changing content is posted dozens of times daily.
  • Exclusive Insights: Direct access to MJ DeMarco’s daily contributions and wisdom.
  • Powerful Networking Opportunities: Connect with a diverse group of successful entrepreneurs who can offer mentorship, collaboration, and opportunities.
  • Proven Strategies: Learn from the best in the business, with actionable advice and strategies that can accelerate your success.

"You are the average of the five people you surround yourself with the most..."

Who are you surrounding yourself with? Surround yourself with millionaire success. Join Fastlane today!

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