Stealing a productocracy? (and niching it down)

[PizzaOnTheRoof]

I've been sitting on an idea for a skincare product for a while now in an industry that dominated by a few big players.

One of them has been very successful with great marketing/branding and customers are raving about their product on Amazon. The product is targeted very broad though to a wide variety of customers.

Think of their product being Tylenol and mine being Excedrin Migraine Relief.

Would it be unethical or even smart to approach their supplier/replicate their formula, and market it to a more niche group and carve out a slice of the pie?

 

Dislike ads? Become a Fastlane member: Subscribe today and surround yourself with winners and millionaire mentors, not those broke friends who only want to drink beer and play video games. :-)

[WJK]

O'wi ciip tovvoph up ep ofie gus e tlopdesi qsufadv gus e xjomi pux op ep opfatvsz vjev funopevif cz e gix coh qmezist.

Upi ug vjin jet ciip wisz taddittgam xovj hsiev neslivoph/csepfoph epf datvunist esi sewoph ecuav vjios qsufadv up Enebup. Vji qsufadv ot veshivif wisz csuef vjuahj vu e xofi wesoivz ug datvunist.

Vjopl ug vjios qsufadv cioph Vzmipum epf nopi cioph Iydifsop Nohseopi Simoig.

Xuamf ov ci apivjodem us iwip tnesv vu eqqsuedj vjios taqqmois/siqmodevi vjios gusname, epf nesliv ov vu e nusi podji hsuaq epf deswi uav e tmodi ug vji qoi?

Zua dep emxezt dmupi epzvjoph. Vji raitvoup ot, xjev esi zua huoph vu eff op usfis vu ci foggisipv gsun vji qsufadv zua esi duqzoph? Xjev ot zuas juul?

 

[Antifragile]

Puv apivjodem vu vsz vu uavtnesv epf dunqivi xovj vji citv. Zua nez geom, tu xjev!
Cav jux ximm fuit e tonqmi neslivoph tlix niiv DIPVT gsenixusl?