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Hello,
I have a business idea to start (very standard in a sense) retail business selling either perfumes OR body care, skincare products.
When I did my Decision Matrix the Body Care, Skincare Business won by a few points but one of my loves has always been perfume so the idea of having my own perfume brand is attractive.
How do you decide on what to choose? Do you go by your gut feeling or by what make sense business wise?
I think that selling body care and skincare is easier (it is not easy but easier) to sell then perfumes particularly for a new business but my love has been perfume and not skincare.
The market looks good for both I believe but again probably easier to get into for the skincare and body care business as perfume is very personal due to the fragrance itself.
What are your thoughts on making decision for a new start.
I have a business idea to start (very standard in a sense) retail business selling either perfumes OR body care, skincare products.
When I did my Decision Matrix the Body Care, Skincare Business won by a few points but one of my loves has always been perfume so the idea of having my own perfume brand is attractive.
How do you decide on what to choose? Do you go by your gut feeling or by what make sense business wise?
I think that selling body care and skincare is easier (it is not easy but easier) to sell then perfumes particularly for a new business but my love has been perfume and not skincare.
The market looks good for both I believe but again probably easier to get into for the skincare and body care business as perfume is very personal due to the fragrance itself.
What are your thoughts on making decision for a new start.
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