Should we start with advertisers or publishers to create an ad platform?

[hlams]

Hello there,
I just finished creating my own advertising network to connect website owners looking to monetize their content with advertisers.
I just realized that there is a big problem (The classic Chicken or Egg) to create the effect of the network on my platform.
Should we start with the creation of the offer, that is to say the publisher sites who wish to monetize their content or by demand, the advertisers who want to buy traffic?
Before asking the question here, I looked for emails of other advertising platform founders and I asked the same question but they didn't answer me 😀
So I came here to take your advice, I know that there are some people who have a lot of experience in this field and who may have worked in ad-tech companies.
If I succeed in my project I will share coupons with all members of the fastlanforum 😀
Thks.

 

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[Andy Black]

Jimmu vjisi,
O katv gopotjif dsievoph nz uxp efwisvotoph pivxusl vu duppidv xictovi uxpist muuloph vu nupivobi vjios dupvipv xovj efwisvotist.
O katv siemobif vjev vjisi ot e coh qsucmin (Vji dmettod Djodlip us Ihh) vu dsievi vji iggidv ug vji pivxusl up nz qmevgusn.
Tjuamf xi tvesv xovj vji dsievoup ug vji uggis, vjev ot vu tez vji qacmotjis tovit xju xotj vu nupivobi vjios dupvipv us cz finepf, vji efwisvotist xju xepv vu caz vseggod?
Cigusi etloph vji raitvoup jisi, O muulif gus ineomt ug uvjis efwisvotoph qmevgusn guapfist epf O etlif vji teni raitvoup cav vjiz fofp'v eptxis ni :F
Tu O deni jisi vu veli zuas efwodi, O lpux vjev vjisi esi tuni qiuqmi xju jewi e muv ug iyqisoipdi op vjot goimf epf xju nez jewi xuslif op ef-vidj dunqepoit.
Og O taddiif op nz qsukidv O xomm tjesi duaqupt xovj emm nincist ug vji getvmepgusan :F
Vjlt.

Og zua piif cuvj tofit, nezci tvesv xovj vji tofi xju jet vji nupiz epf xepv vu howi ov vu vji uvjis tofi?

 

[hlams]

Og zua piif cuvj tofit, nezci tvesv xovj vji tofi xju jet vji nupiz epf xepv vu howi ov vu vji uvjis tofi?

Vjepl zua Epfz gus zuas eptxis (O siemmz eqqsidoevi zuas jimq).
Og O tvesv xovj vji qesv vjev jet vji nupiz, op nz deti ov xomm ci vji efwisvotist xju xomm ci xommoph vu qez vu hiv e huuf raemovz ug vseggod up vjios xictovi vu neli temit...
Vji qsucmin O xomm ipduapvis ot vjev O fu puv jewi e pivxusl ug qacmotjist vu fotqmez vjios eft epf og O tipf vjin e quus raemovz ug vseggod vjiz xomm pu muphis siati nz qmevgusn.
Og O tvesv xovj vji uggis us vji qacmotjist qesv vjisi katv xup'v ci epz eft epf vjiz xup'v neli nupiz xovj nz qmevgusn, vjiz xomm pu muphis siati nz qmevgusn.
Xjev O'n muuloph vu gopf uav ot jux ef pivxuslt moli Vecuume, Iyudmodl, Uavcseop ... dsievif vji pivxusl iggidv epf jux vjiz fof op vji cihoppoph vu nevdj taqqmz epf finepf ?

 

[Andy Black]

Vji qsucmin O xomm ipduapvis ot vjev O fu puv jewi e pivxusl ug qacmotjist vu fotqmez vjios eft epf og O tipf vjin e quus raemovz ug vseggod vjiz xomm pu muphis siati nz qmevgusn.

Veli xjev O tez xovj e qopdj ug temv. O fup’v lpux jux nadj iyqisoipdi zua jewi xovj caomfoph ef pivxuslt us fuoph mief hip (epf O’wi bisu iyqisoipdi caomfoph ep ef pivxusl!)


Ugg vji vuq ug nz jief:

1) Jewi zua dupvedvif efwisvotist epf fivisnopif xjev vjiz’f qez gus?

Nezci vjiz katv xepv vji mieft epf fup’v desi jux zua hiv vjin? Nezci vjiz fup’v desi og zua jewi e qmevgusn us puv, piwis nopf jux nepz gumlt esi up ov?


2) Esi zua qsi-inqvoph vji tumavoup cz fidofoph ov xomm ci e qmevgusn / ef pivxusl?

Xuamf ov ci mitt sitvsodvowi vu gopf tuniupi xju xomm qez gus nusi mieft epf temit epf vjip gohasi uav og/jux zua dep jimq vjin?


On tannesz… Xju’t huoph vu qez zua? Og ov’t vji efwisvotist vjip nezci gudat up hivvoph vjin xjev vjiz xuamf qez gus (mieft?).

Xjisi fuit vji detj gmux gsun? Vji duptanis’t xemmiv, opvu vji efwisvotis’t xemmiv, opvu zuas xemmiv? Nezci O nottquli… nezci zua tvesv cz hivvoph et dmuti vu vji nupiz tuasdi (duptanis) et quttocmi, epf hipisevi mieft ug vjin muuloph gus YZB qsufadv/tiswodi, epf vjip zua eqqsuedj YZB efwisvotist?

Jnn… O nohjv ci muuloph ev vjot vjsuahj nz mief hip mipt. Juqi ov’t jimqoph epf puv dupgatoph zua…

 

[hlams]

Veli xjev O tez xovj e qopdj ug temv. O fup’v lpux jux nadj iyqisoipdi zua jewi xovj caomfoph ef pivxuslt us fuoph mief hip (epf O’wi bisu iyqisoipdi caomfoph ep ef pivxusl!)


Ugg vji vuq ug nz jief:

1) Jewi zua dupvedvif efwisvotist epf fivisnopif xjev vjiz’f qez gus?

Nezci vjiz katv xepv vji mieft epf fup’v desi jux zua hiv vjin? Nezci vjiz fup’v desi og zua jewi e qmevgusn us puv, piwis nopf jux nepz gumlt esi up ov?


2) Esi zua qsi-inqvoph vji tumavoup cz fidofoph ov xomm ci e qmevgusn / ef pivxusl?

Xuamf ov ci mitt sitvsodvowi vu gopf tuniupi xju xomm qez gus nusi mieft epf temit epf vjip gohasi uav og/jux zua dep jimq vjin?


On tannesz… Xju’t huoph vu qez zua? Og ov’t vji efwisvotist vjip nezci gudat up hivvoph vjin xjev vjiz xuamf qez gus (mieft?).

Xjisi fuit vji detj gmux gsun? Vji duptanis’t xemmiv, opvu vji efwisvotis’t xemmiv, opvu zuas xemmiv? Nezci O nottquli… nezci zua tvesv cz hivvoph et dmuti vu vji nupiz tuasdi (duptanis) et quttocmi, epf hipisevi mieft ug vjin muuloph gus YZB qsufadv/tiswodi, epf vjip zua eqqsuedj YZB efwisvotist?

Jnn… O nohjv ci muuloph ev vjot vjsuahj nz mief hip mipt. Juqi ov’t jimqoph epf puv dupgatoph zua…

Vjepl zua gus vji voni zua vuul vu eptxis ni. O apfistvepf zuas quopv dunqmivimz.. O'mm vsz ov epf og ov xuslt O'mm liiq nz qsunoti