Should I stay on my course?

[circleme]

To help you better understand my question, here's a brief summary of where I currently stand:

Coming from a freelancing background in Search Engine Marketing (primarily SEO, but also some SEA & CRO). Decided to switch to the Fastlane and now follow this path almost exclusively. I'm now in the SaaS space, developing B2B solutions for companies in industry X. I had to cancel my former, existing customers for this of course, which I've been doing for the last few weeks/months. And this is where it gets a bit tricky and I would need your help:

I had a kind of exit interview with each of my previous customers, where we talked again about the last years (they were all retainer customers). I wanted to get feedback for me personally and my work and support them in the best possible way during the handover (to a new agency/service provider). In the course of these conversations, I was able to find out/hear a pain point from almost ALL of my former clients that I never would have thought of even existing all these years. After I am with my head anyway only with my Fastlane project, I have this feedback more or less just nodding head to note and that's it actually. Only in the last few days I realized that my former customers have openly and honestly put a business case or a problem in front of my feet, which they absolutely want to have solved and for which they would pay. It is even the one or other time the statement "I would want to pay much more if X is solved".

Now I'm in a bit of a quandary: On the one hand, I've stayed true to my course (SaaS) over the last few weeks, or months by now, and still see it as the way to go. However, this is a business area in which I am a rookie myself. On the other hand, I have received a business case from my exit interviews that I could theoretically implement tomorrow. I'll say up front that unfortunately this is not really CENTS-ready, more ENTS if you want to scale via staff. Whereas my SaaS project has complete CENTS potential. I know: monogamy over polygamy...

How would you guys act in my situation? First, pursue the SaaS topic. And continue until I achieve my first successes and FIRST THEN solve the problem I described? I've just rarely received as much validation as I have in the course of these conversations. I just feel like I'm already seeing the light at the end of the tunnel, and just need to step on the gas more, whereas with my own Fastlane venture (SaaS), I've just entered the tunnel.

Thanks in advance.

 

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