I'm hardly a successful entrepreneur yet, so take my advice with a grain of salt.
But it seems to me that basic copywriting is so essential of a tool, that everyone involved in marketing should have a familiarity with it.
Same with sales. You should know the basics of sales even if you don't go into sales someday.
A good copywriting book that should get you a good foundation is This Book Will Teach You How to Write Better (plus it's only $4 on amazon).
But overall, I'm a fan of just-in-time learning.
Start a business, and as you run into roadblocks, track down the next information you need to overcome it. Don't just go down a rabbit-hole learning the ins and outs of a topic that you aren't even sure your particular business will need (that's a recipe for action-faking).
A good rule of thumb that's helped me: If you won't need the information in the next 6 months, skip it.
But it seems to me that basic copywriting is so essential of a tool, that everyone involved in marketing should have a familiarity with it.
Same with sales. You should know the basics of sales even if you don't go into sales someday.
A good copywriting book that should get you a good foundation is This Book Will Teach You How to Write Better (plus it's only $4 on amazon).
But overall, I'm a fan of just-in-time learning.
Start a business, and as you run into roadblocks, track down the next information you need to overcome it. Don't just go down a rabbit-hole learning the ins and outs of a topic that you aren't even sure your particular business will need (that's a recipe for action-faking).
A good rule of thumb that's helped me: If you won't need the information in the next 6 months, skip it.