Servicefly funnel system

[PurEnergy]

The funnel system requires that you develop separate informational sites which will have links to a main lead generation site. I spoke with a webmaster who suggests that it will be more cost effective and less management to include the articles on the main lead generating site. He gave me many reasons as to why he suggested this.

If I understand what he was saying, basically you would have to promote all the informational sites to gather any traffic rather than promoting the one site.

I'm curious as to why you suggest the separate sites rather than including the articles on the main site? I am guessing that it has to do with inbound links but really don't know.

Thank-you! :smx4:

 

Dislike ads? Become a Fastlane member: Subscribe today and surround yourself with winners and millionaire mentors, not those broke friends who only want to drink beer and play video games. :-)

[PurEnergy]

Here's an update:

The first company quoted me $8500 for a lead generation site. As politely as I could I thanked them for their time. That does not even sound close to being reasonable. He offered another option of them building the site and me paying around $5k per month for them to build the site and market the site. After three months if I liked the results I would have the option of buying the site. Again, ahhhh, NO.

I gave him what seemed to be a pretty basic set up to program the site with a back-end capable of selling the leads. I talked with another guy who will get me a quote by next week. I know normally you don't want the lowest price guy but that bid was too far out from what I'm willing to put at risk.

NEXT!

 

[wildambitions]

The funnel system requires that you develop separate informational sites which will have links to a main lead generation site....

If I understand what he was saying, basically you would have to promote all the informational sites to gather any traffic rather than promoting the one site.

I'm curious as to why you suggest the separate sites rather than including the articles on the main site? I am guessing that it has to do with inbound links but really don't know.

Thank-you! :smx4:

I think this is the concept (correct me if I am wrong servicefly):
Once the separate informational sites are initially developed and filled with content directing traffic via a niche keyword phrase site , they will be mostly self sustaining. The traffic comes there already because before you built them you did the research to know that was what people were searching for. The "promoting" is already done. The process of getting them filled can be done relatively quickly but certainly methodically; with regular posting and socially marking.

 

[Jonleehacker]

Here's a link to a pdf document that outlines a very effective SEO approach to using multiple sites as a funnel to your main "money" site.

Social Media Demystified

It is an advanced SEO document so some concepts may be over your head if you're new to this stuff, but it is seriously worth a read. I'd focus on page 9 and on, since that's where he gets into how to setup a network of sites and how to use social media to support the network's rankings.

 

[LightHouse]

Is it just me or does that link not work?

 

[Jonleehacker]

Is it just me or does that link not work?

The link is direct to a .pdf document, so it should ask you to open it directly or save as a file to your computer.

 

Dislike ads? Become a Fastlane member: Subscribe today and surround yourself with winners and millionaire mentors, not those broke friends who only want to drink beer and play video games. :-)

[LightHouse]

The link is direct to a .pdf document, so it should ask you to open it directly or save as a file to your computer.

yeah i get an error page and right click save as cant connect either

 

[Yankees338]

It worked for me...

 

[andviv]

Jon, Awesome document. Rep++

Now, can you explain the same things in English? 😀 (just kidding, although there were a few things I didn't get).

 

[Runum]

Link just worked for me. Thanks, +++speed

 

[Jonleehacker]

Jon, Awesome document. Rep++

Now, can you explain the same things in English? 😀 (just kidding, although there were a few things I didn't get).

If you want to post any questions or things you didn't understand, I'll try my best to answer them.

 

Dislike ads? Become a Fastlane member: Subscribe today and surround yourself with winners and millionaire mentors, not those broke friends who only want to drink beer and play video games. :-)

[servicefly]

Ok, the "Funnel System" (FS) is not new to marketing, just a better mousetrap.

Concepts to understand:

Organic Traffic - Traffic generated from Search Engine Results (SERPs).

Qualified Traffic - Traffic generated from many Web sources consisting of surfers wanting to buy the product or service.

Conversion Rate - How many visitors to a website who buy compared to those who do not. It is better to get 50,000 visitors with 25,000 of them purchasing rather than 100,000 visitor with 10,000 purchasing.

Background: I developed the FS with a fellow mainstream Marketing expert when I was a SEO expert. We discovered in a project together that SEO gets traffic to a website but doesn't address conversion rate well. SEO experts work to drive traffic to a website, but very few care about conversion rate.

Why the need for multiple info websites?

1. Search Engines like websites with a niche theme more than a broad theme.
2. People think (psych 101) that a website dedicated to a very specific theme is more credible than a website with a broad theme. They are usually right.
3. Informational websites not selling anything create more credibility. Credibility addresses conversion rate.

Example: Imagine visiting a website dedicated to micro laptops (8.5" screen). Do you think this website would be a better place to get reviews for the product instead of a website covering all laptops? The webmaster or team have more time to spend on reviewing the micro laptops because this is their focus.

Why market the info websites, not mine?

The info websites are your filters and conversion rate generators.

Scenario: You have a website selling office furniture. You could have a large catalog like Office Depot and many articles and reviews on most or all of your furniture. This takes a lot of time and energy. You would need to make sure every page generated has strong SEO as to compete for the office furniture theme (keywords).

or

You could have the same office furniture website dedicated to a fast smooth ordering process and customer service. You build 5 website away from your primary ordering and processing site:

1. One of these sites is information dedicated to desks; reviews, ergo news, etc.
2. This one would be dedicated chairs.
3. This one would be dedicated to decor.
4. This one would be dedicated to equipment.
5. This one would be dedicated to ergonomic.

Now you hire low cost help to maintain the information on these websites, which is cheap because all they have to do is research info and spit it out on these websites in original prose. A decent amount of SEO on each info website and they will master keywords for their respective themes (much cheaper than competing for "Office Furniture")

Any visitor from these website will be ready to buy from your website because the info website they just came from built up your credibility.

Isn't it expensive to have many info websites instead of just one?

No. Info sites are the basic of basic websites just dissemination information, not processing anything or in need of special programming. At less than $5 per month (anymore and you are getting ripped) 5-10 info websites cost $50 or less per month. The webmasters of the info websites can be $10 per hour students, part time.

Conclusion: The FS is less about SEO than it is about sales. Cash flow is usually more important than traffic. Plus, when they get to your main website, you probably have it designed to keep them coming back "stickyness." You also should be getting them subscribed to a newsletter of sorts to offer special deals. Finally, this structure allows you to change things in the primary website without negatively effecting your traffic.

 

[kurtyordy]

jonlee, great post, I tried to give you some rep for it, but they said I have to spread some love first.

 

[MJ DeMarco]

http://www.doshdosh.com/how-mini-funnel-websites-can-help-you/

 

[servicefly]

I'm flattered, someone has actually taken my concept and ran with it. I wish there was a date on the article so I can reference it as a copy of my "Funnel System." She did explain it better than me though, maybe she deserves more credit.:smxB:

Either way, I'm glad it is getting traction under the "Funnel System" label. One day it might actually be traced back to me. Pay it forward!

 

[LightHouse]

It was posted on or before Sept 15th.... are you trying to say that whoever wrote that article took your idea?

( no offense intended here)

 

Dislike ads? Become a Fastlane member: Subscribe today and surround yourself with winners and millionaire mentors, not those broke friends who only want to drink beer and play video games. :-)

[J_PAL]

How ‘Mini-Funnel’ Websites Can Help You Increase Traffic, Generate Leads and Build Exposure

Link does not work for me.

 

[servicefly]

LightHouse,

No, I am not saying that my idea was stolen. I and a Marketing Pro came up with the system in late 2002. It was based on some pretty successful and known marketing techniques. Some of the words in the article matched some of mine in my old seminars, but it could just be my imagination. Obviously I give out the information free, so it wouldn't matter anyway.

I don't get freaked out my idea theft anyway. I know too much about intellectual property rights (mainly software and Web industry) to worry about a stolen idea. It is all about who gets to market fastest, then stays there the longest (branding).