Nathan
New Contributor
I've launched a few sites recently. I've always been a behind the kind of scenes type of guy and never a fan of sales, or marketing, just because it made me uncomfortable I guess. But now I'm forced to get out there and do it. Which is cool, growth is formed when you're uncomfortable, I get that.
You've got the norm.... link building, SEO, forums, blogging, advertisements, link trading, blah blah blah, but how much actual sales come down to a relationship? I was reading a few articles the other day about using Twitter to promote your business. And they all came back pretty unanimous... don't be THAT guy. The one who's always shilling his shit. Be a person. Sell indirectly. Form personal relationships, that may not result in a sale at the moment, but a week, a month, a year down the road. As well as consistency. If you keep at it, do something everyday, build content daily, etc... that makes you presence known. The more avenues you use (FB, Twitter, etc), people feel as if they know you.
I've had to switch the way I think over the past few weeks, from the logical, technical mindset, to a marketing, sales, type mindset always thinking about how people work and what makes something valuable to someone.
So I ask... is sales about the crap you do (SEO, link building, etc)... or at the end of the day does it come down to the personal relationships you build? Is it best to get out off the computer and meet people, as opposed to JUST building links and whatnot. I know the ideal answer is to do a bit of both, which I'm definitely doing as of late. Just feels sometimes like there's something I'm missing that I should be doing.
Nathan
You've got the norm.... link building, SEO, forums, blogging, advertisements, link trading, blah blah blah, but how much actual sales come down to a relationship? I was reading a few articles the other day about using Twitter to promote your business. And they all came back pretty unanimous... don't be THAT guy. The one who's always shilling his shit. Be a person. Sell indirectly. Form personal relationships, that may not result in a sale at the moment, but a week, a month, a year down the road. As well as consistency. If you keep at it, do something everyday, build content daily, etc... that makes you presence known. The more avenues you use (FB, Twitter, etc), people feel as if they know you.
I've had to switch the way I think over the past few weeks, from the logical, technical mindset, to a marketing, sales, type mindset always thinking about how people work and what makes something valuable to someone.
So I ask... is sales about the crap you do (SEO, link building, etc)... or at the end of the day does it come down to the personal relationships you build? Is it best to get out off the computer and meet people, as opposed to JUST building links and whatnot. I know the ideal answer is to do a bit of both, which I'm definitely doing as of late. Just feels sometimes like there's something I'm missing that I should be doing.
Nathan
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