I'd like to share an interesting presentation about selling to underserved markets, which I think many Fastlane members will find useful.
It's only 7 minutes short and rather entertaining as well (even if you're not selling software):
Software For Underserved Markets | Kalzumeus Software
On a related note, if you're in the SAAS business, you should definitely check out Patrick's other posts. I got so much value there, it's incredible.
As a result of this post, I'm testing a new approach on a product to target a different type of client. A client who'd be able to get way more value out of the product, and thus be willing to pay more for it.
It's only 7 minutes short and rather entertaining as well (even if you're not selling software):
Software For Underserved Markets | Kalzumeus Software
On a related note, if you're in the SAAS business, you should definitely check out Patrick's other posts. I got so much value there, it's incredible.
As a result of this post, I'm testing a new approach on a product to target a different type of client. A client who'd be able to get way more value out of the product, and thus be willing to pay more for it.
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