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I haven't quite figured this whole platform out yet, but seemingly now YouTube is allowing direct eCommerce conversions by synching your Google Product Feed directly to YouTube video ads and a call to action trigger/button. Has anyone experimented with this yet? Looks like the article was posted a few weeks ago.
www.blog.google
"In addition, we know that with limited marketing budgets, it’s become harder to drive reach and convert demand at the same time. Today we’re announcing Video action campaigns, a simple and cost-effective way to drive more conversions across YouTube. It automatically brings video ads that drive action to the YouTube home feed, watch pages, and Google video partners, all within one campaign. To make it even simpler, we’ll include any future inventory that becomes available, like the What to Watch Next feed. This way you can save time to focus on strategic initiatives like crafting the right creative and messaging for your audiences."
Drive results with new direct response solutions on YouTube
Introducing new solutions that make video more shoppable, use automation to drive conversions, and help you better understand attribution.
"In addition, we know that with limited marketing budgets, it’s become harder to drive reach and convert demand at the same time. Today we’re announcing Video action campaigns, a simple and cost-effective way to drive more conversions across YouTube. It automatically brings video ads that drive action to the YouTube home feed, watch pages, and Google video partners, all within one campaign. To make it even simpler, we’ll include any future inventory that becomes available, like the What to Watch Next feed. This way you can save time to focus on strategic initiatives like crafting the right creative and messaging for your audiences."
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