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PUBLISHING Self-Publishing, from $0 to $24,000 per Month

Mattie

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So did you read a sample/preview/demo that was disguised as a story, or a sample/preview/demo that was given for free to see if you were interested in finishing?
It was disguised, I went back and checked and there was no clue at all that it was a demo or preview. It was a bad story anyway.
 

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OP
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Funke

Funke

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I wanted to, with the www.acx.com, but the service is not available for Poland. I may try doing it some other way later on, but right now I will keep investing in next books.
 

rwiman

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I think April may also be over $1000
People are paying taxes in April, hence sales can be slower do to this:) just a thought.

I don't feel well when I spent time on thinking and I do not see physical results
Don't be sad over this.. 99 % of the people feel the other way around: they procrastinate to take action and overthink stuff.

to quote @SinisterLex "just do it"

Good job @Funke you're on your way to that 24,000 ! Keep pushing for it
 

doncruz

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If you spend lets say 10000 dollars today to create more books, When is reasonable to get your return on investment with your method?
 

rwiman

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If you spend lets say 10000 dollars today to create more books, When is reasonable to get your return on investment with your method?
I believe you want an answer from @Funke in specific. But I can try to answer you with a generic answer.

Just because you INVEST (not spend) $10,000 you will see results. If you did, everyone would be a publisher.

But anyway. If you can get Funke's rates and all:

$1-1.25 / 100 words ... say $1.50 to make a safety margin.
$5-15 / cover ... say $20 for same reason as above.

He had $1162.77/21 books = 55.37 / book

So if you write a book that is 12,000 words + a book cover =$170

Funke had $770 in revenue in February for 21 books. In March he had $1162,77 for 21 books.

That is an increase of 51.01 %.

So for $10,000 usd:

Number of books: 59
Revenue in March: $3,266.83

There is your outline
 
OP
OP
Funke

Funke

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@rwiman That's great estimation! I was thinking that the answer would be 3 months, when I got the e-mail notification. But there is a learning curve and time investment if someone is new to this, so I would add 2 more months to this ;)
 
OP
OP
Funke

Funke

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Hi!

Long time no see. It's going well right now. I have had two months of stagnation. The income hasn't changed, because I didn't have funds to invest and I had other issues. I took this time to learn things, solve things, look for answers and I have found them :D Learned a lot!


I have just released a book which had close to 2600 free downloads during 3 days of minimal free promotion, I got 300+ subscribers then. This ONE book brings me $40-$60 every day now and I've just released second book from the series.
Basically what I did was to use KBookPromo to post in 130 Facebook groups, sent 40 twitts and shared it here http://www.reddit.com/r/FreeEBOOKS/ I have also tried Goodreads group, but they are all dead.

I can share that the niche selection was extremely important in this case, and also innovative high quality offer.

free downloads.png

I treat it more like a business now, I want to dominate this niche and have an exact plan of how can I do that. The first book is #1 Bestseller in 3 subcategories. With continued promotions I should have 1000 subscribers this month. The pain in my a$$ is having to wait months for royalties, I could move extremely faster if I had money (though slow movement lets me think about things). I know how to connect with the readers in this niche and what to offer to them (I had no idea and motivation to do such things in other niches).

Overall, all of my books have continued decent sales, same for non-fiction and romance.



Someone mentioned "focus" before and that was the case recently. I felt too good about myself and I took too many projects, I got overwhelmed and depressed because of that.
I am heavily focused now, thanks to Kyle Graham from 10minutefunnels (much, much better than Leadpages). He shared with me his presentations about Theory of Constraints, powerful tool! (it's private, PM me if you want this). After doing what he said, there is no procrastination and I know exactly what I should be doing to achieve my successand what not. All decisions are easier to make and I have superb clarity. Changed my life! :)


The other thing that changed the game was a presentation from Hal Elrod

After which I have started running every day in the morning:
running.jpg
This is powerful!


Hints:
1. If you change paperback price to 10.99 there is a very high chance that Amazon will reduce it's price to 9.99. You get more, they lose. The higher price will be sliced.
2. Asking for reviews at the end of the book matters a lot, I got extra 10+ reviews during free promo.
3. Offering big value at the end of the book will get you more 'pages read' in the new Amazon KU system. People may scroll through to the end.
4. Posting in 10 'niche' FB groups can get you the same or more downloads than in 120 'readers' FB groups.
5. Free promotion can bring money - lots of people click Read for free with Kindle Unlimited instead of buy button, I had over 40 KU borrows registered during free promo.


Tom
 
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mws87

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Hi!

Long time no see. It's going well right now. I have had two months of stagnation. The income hasn't changed, because I didn't have funds to invest and I had other issues. I took this time to learn things, solve things, look for answers and I have found them :D Learned a lot!


I have just released a book which had close to 2600 free downloads during 3 days of minimal free promotion, I got 300+ subscribers then. This ONE book brings me $40-$60 every day now and I've just released second book from the series.
Basically what I did was to use KBookPromo to post in 130 Facebook groups, sent 40 twitts and shared it here http://www.reddit.com/r/FreeEBOOKS/ I have also tried Goodreads group, but they are all dead.

I can share that the niche selection was extremely important in this case, and also innovative high quality offer.

View attachment 9985

I treat it more like a business now, I want to dominate this niche and have an exact plan of how can I do that. The first book is #1 Bestseller in 3 subcategories. With continued promotions I should have 1000 subscribers this month. The pain in my a$$ is having to wait months for royalties, I could move extremely faster if I had money (though slow movement lets me think about things). I know how to connect with the readers in this niche and what to offer to them (I had no idea and motivation to do such things in other niches).

Overall, all of my books have continued decent sales, same for non-fiction and romance.



Someone mentioned "focus" before and that was the case recently. I felt too good about myself and I took too many projects, I got overwhelmed and depressed because of that.
I am heavily focused now, thanks to Kyle Graham from 10minutefunnels (much, much better than Leadpages). He shared with me his presentations about Theory of Constraints, powerful tool! (it's private, PM me if you want this). After doing what he said, there is no procrastination and I know exactly what I should be doing to achieve my successand what not. All decisions are easier to make and I have superb clarity. Changed my life! :)


The other thing that changed the game was a presentation from Hal Elrod

After which I have started running every day in the morning:
View attachment 9986
This is powerful!


Hints:
1. If you change paperback price to 10.99 there is a very high chance that Amazon will reduce it's price to 9.99. You get more, they lose. The higher price will be sliced.
2. Asking for reviews at the end of the book matters a lot, I got extra 10+ reviews during free promo.
3. Offering big value at the end of the book will get you more 'pages read' in the new Amazon KU system. People may scroll through to the end.
4. Posting in 10 'niche' FB groups can get you the same or more downloads than in 120 'readers' FB groups.
5. Free promotion can bring money - lots of people click Read for free with Kindle Unlimited instead of buy button, I had over 40 KU borrows registered during free promo.


Tom
Thanks for these posts. I have a question - when finding your niche, did you find something you immediately had knowledge in? Or did you learn it to write the books? I've got a few published titles out so far (only 5) and am wondering if I should look in the less dominated niches. The only problem with doing so is the topics are things I don't have immediate knowledge of. Wondering if I should begin learning them and put out a quality book after identifying what the others lack.
 
OP
OP
Funke

Funke

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I never had anything to do with it before I found it. I was looking for something profitable and luckily found it to be interesting at the same time. I still outsource most of the content, but I like to read more on it, talk to the communities, and I have a vision for growth that competition isn't doing.

If I would have to produce something by myself right now, it would be a book or udemy course about something I already have knowledge on.
 

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EricZ

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Screenshot 2015-07-02 at 21.22.11.png I couldn't buy it, it led me to Jvzoo and "product not buyable"?!
Also, is it 27$ monthly?
Were you a beta-tester?

Brgs
Eric
 

michael sorgi

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I want to try it too, but I will probably join the affiliate and market it on my next blog post.

I will need to try this product out first though, as I would never suggest a product that I haven't used or loved myself.
 
OP
OP
Funke

Funke

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@EricZ Just checked it, looks like one of the buy now buttons doesn't work, the one higher up works. I haven't been a tester, I found it on one of the groups, but I helped in reporting a few bugs before. They are updating it constantly adding new features like every two weeks.

I am using the software for a few months now, I run multiple promotions daily with it. HUGE time saver for me as I have been doing it manually before, or I paid for this on Fiverr. Now if someone wants to earn extra money you can make a Fiverr gig yourself and it pays the subscription fee. It can be run in a seperate tab in a browser. Worth it if someone has many books like me.

I haven't checked the niche selection tool tho, I'm using KindleSpy for that, which I bought earlier.
 
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OP
OP
Funke

Funke

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No problem, I have just removed them, just search the names in Google or PM me.


By the way, I have had a copyright issue last month with illustrator I hired.
I have ordered a few images for the book, he did 3 at first to show me if I like them. I checked 2 of them in Google images to look for plagiarism and it was okay. He continued the work and send me the rest, I paid him, I uploaded the book and Amazon blocked it.

What happened? 2 of those 3 images from the first package WERE okay, the 3rd one wasn't and all the rest he did after... Cannot trust people.
Basically he put one stock image in the first package to test me if it will go through, the other he made by himself. Lesson learned.
 
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rogainer

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This really bugs me. What’s the point in flooding the online book market with outsourced regurgitated info crap ebooks? Did you miss the part in the Millionaire Fastlane about providing value and solving problems? (oh wait that’s what the whole book was about)

snowbank is right. “why not just write 1, really good book?” Your income from this won’t last and you aren’t going to make really money until you provide real value and solve real problems.

The worst part is that people in this thread are treating you like a role model. It’s not all about money guys.

p.s. i thought this was fastlane forum not warrior forum.
 

rwiman

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why not just write 1, really good book?
Because not even the best top authors in the world ever wrote just 1 good book.

Nike just don't create 1 super awesome pair of shoes.
Louis Vuitton just don't create 1 good hand bag.
Apple doesn't just sell 1 good universal iPhone.

Most brands and companies have multiple product lines.

You are correct, this is not warrior forum. But for some, making a smaller part time hustle to build funds can be the means to a fastlane business. You cannot just expect the fastlane opportunity to fall in your lap.

And besides, You can still provide value by creating small time hustle.

I sell copywriting as a freelancer, I'm not alone and I'm hardly the best copywriter on upWork. But I do provide value to those I help out. It is not remotely close to being fastlane, but it's a way for me to build funds and I make lots of connections through it. The same goes for Kindle Publishing (or any other ways of small time hustle).

The publishing business (because that's what this thread is about) can be a way to learn the outsourcing game, time management, pricing, networking, advertising, promotions etc.

So while you're looking for the next Facebook idea and reading blogs, some take imperfect action that someday, for some, will lead to a fastlane opportunity.

I'm a true believer in what MJ teach in his book, but there is more to it.
 

EricZ

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Neither are you nor your post crazy. It make perfect sense to me. From my stand point Amazon, and online publishing is facing a consolidation in a near future.

--- Why do I think this?
Amazon and many other publishing platforms has long been around and provided a no-entry for aspiring indie writers who yearn for fame and virtue. But exactly as @Rawr mentions this is not something that can go on forever.

A consolidation means that big players capture larger portions of a market, or even the majority of the market to make it more difficult for smaller players to get in. Hence increasing the "no-entry." This will result in an increasing number of writers who will go out of business faster due to the fact that they do not produce good enough quality to sustain a proper business (they where riding the money train).

A consolidation happens if a market is saturated, however books, or scripts has been around for thousands of years and is unlikely to go away, ever. But poor quality has never been sustainable. If you think about it. Can you mention a famous book from the past that is absolutely crap or regurgitated bullshit? A pretty hard task to do. The majority of what is remembered through history is quality work. Not saying always positive, but quality in a sense that it was of high performance with the intentions it had.

  • So, if you are an established business on Amazon or another publishing platform, you are probably looking at a solidification of your business. I.e. if you put in the time you might look at a more stable business for yourself in a near future.
  • If you know you publish poor content, perhaps this is the time to think about where you want to be in the future. If the market consolidates and the demand for volume disappears you might find yourself out of business.
This happens because of market trends and cycles between those that consolidated out of the market place and are moving on to the next opportunity. It will eventually be harder for new players to enter the market as the needs for entry will rise and those who already have market shares will solidify their positions and push away smaller players. As with any market.

--- The next big thing
When the market consolidates, a lot of actors on the market usually look for the next big thing. The next wild west. It does not mean it is a new hot idea. Just a way to look at a current market in a different way. ‘losers’ in the economic market swing over to a different channel.

There will be a lot of money to be made from online publishing in many years to come, even though it will experience a consolidation and a swing to other hotter markets from time to time (it goes in cycles). It will endure.

However, poor quality DOES NOT survive a market consolidation, or a downward cycle. When online publishing cycle down, poor quality will be filtered out at a rapid rate and it will crush those in for the quick buck.

There is a period where people are fighting for the opportunity on the new channel, which means opportunities open up on the old channel.

Need a real life example? Search for:
Lehman Brothers
Enron

--- Cost of Poor Quality
"Quality is never an accident, it is always the result of an intelligent effort"

A manufacturing company had annual sales of $250 million. Its quality department calculated the total cost of repair, rework, scrap, service calls, warranty claims and write-offs from obsolete finished goods. This aggregated cost, called Cost of Poor Quality (COPQ), amounted to 20% of their annual sales. A 20% COPQ implied that during one day of each five-day workweek, the entire company spent its time and effort making scrap, which represented a loss of approximately $ 100,000 per day.

Once a quality problem has been identified, the first step is to initiate an investigation and to properly identify the root cause of the problem. After the root cause has been identified, you create a Corrective Action. In this case it can mean to fire a poor writer, invest more money in better book covers etc.

By the way, you do have metrics in your business, yes?
--- Consolidation and the consumer
Consolidation, is something very good. In fact it's like washing your dirty hands to see them become clean and nice.

It is needed. It brings health to a market and the economy. Out with the crap and make way for new and fresh. The consumer is the biggest winner in long-term. Because those with good customer support and service, a health price level and good quality will stay and strengthen their positions. A customer can trust in their seller if it stick around through a consolidation because this means the business can survive "bad times."

--- Your business (should) be your future


--- How to best prepare for a consolidation

  • Know your market. Who are the leaders, where do they play and how well?
  • Know your organization, strengths and weaknesses.
  • Be prepared to look for new market shares.
  • Know the customers in your category. What are their values? What are they asking for, and what are their emerging needs?
  • Can you offer supporting products to your existing ones?
  • What are the growth opportunities?
  • What are the costs/benefits?
These are just some bullets to illustrate. As you can tell this is pretty straight forward and common sense. Measure what you do, act upon it, be proactive and you'll be fine.

@rwiman
Well it looks like the market -Amazon- definitely CONSOLIDATED with their new pay per page policy for kindle lending books!
Turns out the rumors were true!
Now our dashboards look like this:
KindlePagesRead.jpg

The horror!
 

rwiman

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@rwiman
Well it looks like the market -Amazon- definitely CONSOLIDATED with their new pay per page policy for kindle lending books!
Turns out the rumors were true!
Now our dashboards look like this:
View attachment 9994

The horror!
Looks like it, yeah:)
 

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Rawr

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Hey OP, hows business now?
 
OP
OP
Funke

Funke

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@Rawr
Last 3 days approx:
$88 $67 $90


According to KDP BookReport, Createspace and Amazon Associates.
I've been lying sick for 4 days and didn't do anything, so I'm grateful the 'passive' income works.

+ Got a $30 Clickbank sale from a lead from one book, I get something like this once or twice a month, but if I would improve offers in books I think I could get more...


Edit: Also
 

EricZ

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Awesome,
could you remind me please?
How many books do you have out there right now,
how many do you publish per/month (week, year, whatever?)
A close approximation of your genre (don't want to hammer your niche, but want to know approx. where you are)?

Thanks for the udpates!

Also, what is your impression of clickbank?
Have you tried JVzoo?
What other affiliates are you using? Viglink? etc.

Brgs
Eric
 
OP
OP
Funke

Funke

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I have 24 non-fiction and 4 short romance books (+bundles made from those).

I didn't really published many things during last 3 months, I didn't have money to invest, I was struggling with different departments regarding my business entity, and I was also exploring (among other things) course making stuff like Udemy and Fedora. I even made a full draft for the course and I have learned technical things about producing good quality video and sound, and I recorded a few videos (for me).
Creating optimized Udemy courses can be a great business too (building authority with a list), but as I mentioned before, I have decided to focus on books and resist such things for now.


Most of the income is from 2 non-fiction books, a niche that I have decided to explore further and connect with the audience. I published 2 books last month. I will stick to that niche and get all kinds of social media going for it, I like it, and I have plenty of ideas for it.


The Clickbank thing is actually surprising. I got a book where I get 10 hops per month from it and every 10th there is a sale. So it looks like people buy the book and take the CB "upsell" sometimes. It's the only book where I have it like that, on others I forward them to a leadpage... and then nothing happens as I didn't create any followups. This needs more work and I will probably put direct offers to aff pages in all of those books as I don't feel like connecting with the audience there.


Edit: I'm setting up Facebook ads right now. Never done that for my books.
 
OP
OP
Funke

Funke

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I'm trying to figure out series of messages for my audience and I have just started going through Autoresponder Madness course - amazing stuff! Very, very valuable information.
Until now I've been doing broadcast e-mails only, giving value and nurturing those who trusted me with e-mail addresses.

And of course I'm having some kind of writer's block because I want it to be perfect. I cannot accept the fact that I won't have 100% of results first time I send a message. Maybe with time it's gonna get easier. Need to set up those A/B tests.

I have content for two more books almost ready so I should take this time I have now and finish those e-mails.



Finally I'm doing the niche that I 'feel', and I like going deeper with it. I have a Facebook group for readers and they are actively posting. Also created other social media channels, slooowly learning and pushing content around.
I want to create a membership site for them, I will probably use(try) MemberMouse + Clickbank for that.
With two new books published and free promotions, I should be able to go over 1000 confirmed email subscribers next month.



If everything goes well I should hit numbers I never had before and pay off my debt. I predict going over $4000/month with the end of August. Right now I am constantly earning $100+ per day.

Still I am worried, restless and anxious every day. I fear that suddenly something happens and I will have 0 sales, even though I adapted very well in the past to different changes and problems. I have no idea when it's gonna end, hopefully when the debt will be paid and I will have solid income diversification in place. It's very hard to be grateful for what I have, I am living in the future all the time...
 

mws87

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Still I am worried, restless and anxious every day. I fear that suddenly something happens and I will have 0 sales, even though I adapted very well in the past to different changes and problems. I have no idea when it's gonna end, hopefully when the debt will be paid and I will have solid income diversification in place. It's very hard to be grateful for what I have, I am living in the future all the time...
First off - great job on your progress. I wish to get to where you are! Second - forgive me if this has been answered already, but are you only using one platform for sales? As long as you keep your customers engaged and happy, I don't think you'll have to worry about everything just going awry and being down to 0 sales. Sounds like you're off to a good start, figure out what you're doing right and keep doing it. Also, figure out what has been done "wrong" and stop doing it/fix it. Keep people happy and they will keep you happy.
 

Rawr

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Still I am worried, restless and anxious every day. I fear that suddenly something happens and I will have 0 sales, even though I adapted very well in the past to different changes and problems. I have no idea when it's gonna end, hopefully when the debt will be paid and I will have solid income diversification in place. It's very hard to be grateful for what I have, I am living in the future all the time...

This is all normal. Welcome to the game.

Let me ask you - if you found out 10 years later that it worked for 10 years, would you be upset that you worried for 10 years for how long it would work? Focus on what you can control - putting a book out. Let go what you can't control - reader's expectations/response/amazon changes. Then remember that we as people tend to adopt to the thing that is coming at us - so at the time when it's time to change something, we usually do. No point to worry. I should take my own advice, but seriously, do best you can in RIGHT NOW and push aside the future, focus on next 2 steps only and execute.
 

EricZ

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Hey Funke - awesome!

You are way ahead of me but I can give you some tips about the autoresponders.
#1, if you ever plan on putting affiliate links in your emails do NOT use Mailchimp - they will freeze your account for 1 day immediately.
This happened to me with 1 little link to a FREE book that I wanted to track!
That's why I use get response now, they cost 15$ a month but have a level of trust much higher than mailchimp.
They also have all sorts of resources for newbies like a autoresponder sequence pdf , and online course too - great service!

Ryan Deiss at digitlmarketer has a really cool autoresponder sequence, worth a look.

Udemy,
are you using them?!
I am also making video course but find Udemy's requirements ridiculous! They want you to dumb-down the resolution of your videos so their server can handle them!
Have checked my videos over and over on Youtube and Vimeo and they are fine, but do not pass Udemy's req's.
That's another reason I'm looking at Gumroad, much easier to sell your videos through them.

Brgs
Eric

p.s I almost forgot, what is your pricing structure?
Are you hitting the "proven" amazon sweet spots of $2.99 and .99 ?
According to Mark Coker of Smashwords $3.99 is now the sweetspot for indie authors (see his awesome slideshare!)
 

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