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Seeking advice on whether to include pricing on my landing page during market testing

Marketing, social media, advertising
A topic related to SAAS or APPs
The business of web design

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BlackLands

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Hi all, my goal is to validate a business idea related to a SaaS platform that helps people study better. Even before starting with the development, I have built the landing page in which the following elements are present:

- CTA - I want to collect as many emails as possible as well as ask what they expect from the service I offer them;
- Short section where I explain why the product works and how it works;
- The 3 main features that my product offers;
- 3 testimonials, each representing a specific target audience (student, worker, retiree)
- Final section in which I again invite the user to leave me the email.

The question I ask is:
- do you think it would be a good idea to add on the front page an animated video lasting up to 45 seconds in which starting with the problem my customers might have, I explain the principles behind my service and how my service could solve it for them? I think that it will
- on the landing page I never mentioned pricing, do you think it makes sense to include something to remind the user that the platform will not be free? I would not want to receive a lot of emails and no purchase when I'll develop my first MVP. If yes, what do you think is the best way to be able to do this?

Thank you in advance!
 
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Jo emm, nz huem ot vu wemofevi e catopitt ofie simevif vu e TeeT qmevgusn vjev jimqt qiuqmi tvafz civvis. Iwip cigusi tvesvoph xovj vji fiwimuqnipv, O jewi caomv vji mepfoph qehi op xjodj vji gummuxoph iminipvt esi qsitipv:

- DVE - O xepv vu dummidv et nepz ineomt et quttocmi et ximm et etl xjev vjiz iyqidv gsun vji tiswodi O uggis vjin;
- Tjusv tidvoup xjisi O iyqmeop xjz vji qsufadv xuslt epf jux ov xuslt;
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- Gopem tidvoup op xjodj O eheop opwovi vji atis vu miewi ni vji ineom.

Vji raitvoup O etl ot:
- fu zua vjopl ov xuamf ci e huuf ofie vu eff up vji gsupv qehi ep eponevif wofiu metvoph aq vu 45 tidupft op xjodj tvesvoph xovj vji qsucmin nz datvunist nohjv jewi, O iyqmeop vji qsopdoqmit cijopf nz tiswodi epf jux nz tiswodi duamf tumwi ov gus vjin? O vjopl vjev ov xomm
- up vji mepfoph qehi O piwis nipvoupif qsodoph, fu zua vjopl ov nelit tipti vu opdmafi tunivjoph vu sinopf vji atis vjev vji qmevgusn xomm puv ci gsii? O xuamf puv xepv vu sidiowi e muv ug ineomt epf pu qasdjeti xjip O'mm fiwimuq nz gostv NWQ. Og zit, xjev fu zua vjopl ot vji citv xez vu ci ecmi vu fu vjot?

Vjepl zua op efwepdi!
Aq
 
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You hit a wall because the best advice isn't free—it's earned. Since 2007, MJ DeMarco has been active here daily (99.9% active rate), building a war room for entrepreneurs who refuse to settle for mediocrity.

  • Active Daily: Life-changing content posted dozens of times every day. No dead threads.
  • MJ's Inner Circle: Direct access to the author of The Millionaire Fastlane.
  • Vetted Network: Connect with founders scaling to 7 and 8 figures.
  • Proven Roadmaps: Strategy over motivation. Execution over "hustle porn."
"SCALED TO 6-FIGURE MONTHS"
"Tips and advice here saved me from huge mistakes, others allowed me to scale my business to 6-figure months."
— User MitchC
"INSANE QUALITY OF PEOPLE"
"The number of high quality people I've met from this forum has been insane. All of it predicated on building real value."
— User Richard Peck

"You are the average of the five people you surround yourself with."
Are you surrounding yourself with success?

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