Seeking advice on whether to include pricing on my landing page during market testing

[BlackLands]

Hi all, my goal is to validate a business idea related to a SaaS platform that helps people study better. Even before starting with the development, I have built the landing page in which the following elements are present:

- CTA - I want to collect as many emails as possible as well as ask what they expect from the service I offer them;
- Short section where I explain why the product works and how it works;
- The 3 main features that my product offers;
- 3 testimonials, each representing a specific target audience (student, worker, retiree)
- Final section in which I again invite the user to leave me the email.

The question I ask is:
- do you think it would be a good idea to add on the front page an animated video lasting up to 45 seconds in which starting with the problem my customers might have, I explain the principles behind my service and how my service could solve it for them? I think that it will
- on the landing page I never mentioned pricing, do you think it makes sense to include something to remind the user that the platform will not be free? I would not want to receive a lot of emails and no purchase when I'll develop my first MVP. If yes, what do you think is the best way to be able to do this?

Thank you in advance!

 

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[BlackLands]

Hi all, my goal is to validate a business idea related to a SaaS platform that helps people study better. Even before starting with the development, I have built the landing page in which the following elements are present:

- CTA - I want to collect as many emails as possible as well as ask what they expect from the service I offer them;
- Short section where I explain why the product works and how it works;
- The 3 main features that my product offers;
- 3 testimonials, each representing a specific target audience (student, worker, retiree)
- Final section in which I again invite the user to leave me the email.

The question I ask is:
- do you think it would be a good idea to add on the front page an animated video lasting up to 45 seconds in which starting with the problem my customers might have, I explain the principles behind my service and how my service could solve it for them? I think that it will
- on the landing page I never mentioned pricing, do you think it makes sense to include something to remind the user that the platform will not be free? I would not want to receive a lot of emails and no purchase when I'll develop my first MVP. If yes, what do you think is the best way to be able to do this?

Thank you in advance!

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