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- Sep 22, 2019
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Hey, I ll try to keep things short.
I m doing webdesign and google ads for local businesses and I want to expand my services to seo. Im struggling to find reliable sources of information on some questions that I have as everyone is saying different things, mostly regarding the duplicate content issue.
Lets say I do a website for a local Service business serving nearby cities in a Radius of 15 miles:
- 2 different types of services
- the service is searched by synonyms with the exact same meaning, think like "lawyer" and "attorney".
-client is serving 4 different nearby locations
How should my page structure look? Moz recommends a structure of :
-1 page for every single service
-1 unique landing page for every single city where you list al you services.
- every page accessible from a top level menu
Another recommended strategies I found was:
- Normal page structure: Home, about, contact, services (for most important city) , blog
- hidden landing pages for every single important keyword and city.
Im a bit clueless as to how I should approach this:
-What exactly is seen as duplicate content ?
Highest ranking local competition is full off duplicate content just swapping out city names for each landing page. Besides that its all the same. Note that Im in Germany so maybe the google algorithm is not that advanced yet like in the US.
- How do I rank for synonyms?
-Do I create a completly unique page for "lawyer+city" and "attorney+city" ?
-or do I create one page with a main exact keyword [lawyer+city ] and sprinkle in attorney+ city here and there in the copy?
Forgive me my spelling, I highly appreciate any help on this regard.
I m doing webdesign and google ads for local businesses and I want to expand my services to seo. Im struggling to find reliable sources of information on some questions that I have as everyone is saying different things, mostly regarding the duplicate content issue.
Lets say I do a website for a local Service business serving nearby cities in a Radius of 15 miles:
- 2 different types of services
- the service is searched by synonyms with the exact same meaning, think like "lawyer" and "attorney".
-client is serving 4 different nearby locations
How should my page structure look? Moz recommends a structure of :
-1 page for every single service
-1 unique landing page for every single city where you list al you services.
- every page accessible from a top level menu
Another recommended strategies I found was:
- Normal page structure: Home, about, contact, services (for most important city) , blog
- hidden landing pages for every single important keyword and city.
Im a bit clueless as to how I should approach this:
-What exactly is seen as duplicate content ?
Highest ranking local competition is full off duplicate content just swapping out city names for each landing page. Besides that its all the same. Note that Im in Germany so maybe the google algorithm is not that advanced yet like in the US.
- How do I rank for synonyms?
-Do I create a completly unique page for "lawyer+city" and "attorney+city" ?
-or do I create one page with a main exact keyword [lawyer+city ] and sprinkle in attorney+ city here and there in the copy?
Forgive me my spelling, I highly appreciate any help on this regard.
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