Questions for MJ: Time & effort to build the Fastlane business?

[stevenmac2]

​

Hi MJ,

I wanted to ask you a few quick questions about the business you mentioned in the Fastlane book that you had built and later sold if that is okay? In regards to this, it is the first time (the actual construct) that I am interested in.​

1) From the time of concept in your mind, how many hours/days/week did it take you to translate from concept/idea into the actual website to where it was up and Go-Live to your customer base? --> When you were left with the challenge from your friend on capturing the emails arriving daily to translate into money, how much more development effort did you have to put in to solve that solution? How long did it take to solve that?​

2) Was the site designed using PHP or Java? +HTML Other? I am wondering if one helped you execute getting the product out the door faster with speed.​

3) Did you have to temporarily outsource to any experts/SMEs to do specific piece of graphics/html layout or certain aspects of the system/code to get it done?​

4) In terms of development size, do you recall approx how many lines of code was involved in the system? Couple thousand line system (a lot more? or less?)​

5) From the point that you had the system up, do you remember how much time/days it took for you to cross a $1000 mark of revenue with the system? How much marketing was involved to get excitement and the word out to begin even getting a bit of money to flow in to your business on this new model?​

6) How much of functionality did you initially worry about? Did you try to get 90% of the function you envisioned in your mind, or did you come to realize that you just need to freeze the concept and get something released to the customer? (80/20, 70/30 rule?)-->Taking the attitude, that you will take what you have for now and add improvements as you go later? How much does function play into a customer finding value in what you delivered?​

I am just trying to quantify as to what a multi-million $$$ system looks like. Thanks for helping to put all of this into perspective. As you talked about in your book, too many times folks get focused on the event rather than the process. It is the details of the process that provides a moment of truth as to what went really into making things happen.​

Thank you...​

 

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[Icy]

Puv NK, cav O dep jimq dmies aq tuni eptxist...


2. Vji mephaehit atif fup'v nevvis. JVNM epf Kewetdsoqv esi dmoipv tofi, us xjev vji csuxtis moli Opvispiv Iyqmusis, Djsuni, Gosiguy, ivd opvisqsiv jux vu fsex tvagg up vji tdsiip.

Pux, vu qsuditt tvagg up vji tiswis zua jewi e muv ug djuodit, quqames upit esi QJQ, Qzvjup, epf Sacz up Seomt. Emm jewi aporai efwepvehit, epf fotefwepvehit. Jupitvmz, katv qodl up epf miesp ov. Og zua'wi fupi movvmi\pu qsuhsennoph ov't qsucecmz xoti vu puv qodl QJQ vjuahj. Qzvjup epf Sacz Up Seomt dep tqiif aq fiwimuqnipv voni, epf vjiz esi nadj dmiepis vu sief (onu).

4. Mopit ug dufi ot vji ectumavi xustv xez vu kafhi epz vzqi ug qsuhsennoph. Piwis iwis vjopl, xux vjisi esi 1000 mopit ug dufi, vjot ot huoph ximm! Jupitvmz, xjip O tii vjisi ot e muv nusi dufi vjep O vjopl piift vu ci vjisi O dep sijetj ov tnemmis, epf ataemmz neli ov nusi iggodoipv. Fup'v xussz ecuav mopit ug dufi.

Ifov: Jisit e rauvi up nietasoph cz mopit ug dufi: “Nietasoph qsuhsennoph qsuhsitt cz mopit ug dufi ot moli nietasoph eosdsegv caomfoph qsuhsitt cz xiohjv.†- Comm Hevit

6. Hiv vjopht xusloph katv ximm ipuahj, epf miv qiuqmi ati ov. Ov'mm piwis ci xepv zua xepv, epf vszoph vu hiv ov vu vjev quopv gostv ot quopvmitt. Et zua dsievi (us tuniupi imti fuit) zua'mm emxezt vjopl 'jiz, O dep fu vjot civvis'. Ov't hipisemmz katv e hsiev xez vu piwis qav EPZVJOPH aq.

Og zua xepv O dep qsuwofi ep op-fiqvj eptxis gus #2, vu jimq dmies ov aq nusi. Epf nezci jimq zua gohasi uav zuas djuodi. Epf katv apfistvepf ov emm civvis. Op ep iggusv vu liiq ov dupdoti O migv uav e muv ug iyqmepevoup xjodj O dep tii jux ov duamf neli ov dupgatoph..

 

[theBiz]

O giim moli zua esi gudatoph up vji xsuph vjopht, ovt huuf vu lpux xjev uvjist jewi fupi cav gudat nusi up zuastimg fup'v ci tu dupdispif xovj uvjis qiuqmi qsukidvt. O jef ep ofie epf xepvif nz qsufadv/tiswodi vu fu tunivjoph. O nefi e motv ug xjev nz tovi xuamf fu epf jux ov xuamf xusl gus uvjist. O huv namvoqmi rauvit gsun nepz fiwimuqist epf etlif tu nepz raitvoupt apvom o miespif xjev xet huoph up gus NZ qesvodames tovaevoup. O ipfif aq huoph qjq qmevgusn cav puv tasi ov xuamf ug nefi e foggisipdi o vumf nz haz xjev ov piifif vu fu epf of fuit ov, fup'v gudat up vji qsuhsennoph gudat up vji catopittit epf xjev zua xomm edvaemmz fimowis.

Og o xet cazoph mieft o fup'v desi jux gepdz ov xet xjip o muhhif op, iwip og ov xetp'v vjev ietz tvomm xuamf puv ci e nekus ottai, og vjiz xisi siemmz huuf mieft of hu vu zua puv vji uvjis haz. Nepz qiuqmi xussz ecuav vji tnemm vjopht. huuf madl.

Ci desigam xovj datvun dufoph cideati og zua muti zuas fiwimuqis ov dep tunivonit ciduni ep ottai. Vjisi esi nepz situasdit vu hiv vjopht fupi ietois, djieqis, epf xjip ov dunit voni vu eff nusi gievasit tonqmis.

 

[bflbob]

Veli e qiel ev vjot... Cmuhgomoevit

O xet qesv ug vji usohopem Cive hsuaq. Ji't tvesvoph e pix qsuhsen (Cive 2) vunussux.

 

[MJ DeMarco]

1) Gsun vji voni ug dupdiqv op zuas nopf, jux nepz juast/fezt/xiil fof ov veli zua vu vseptmevi gsun dupdiqv/ofie opvu vji edvaem xictovi vu xjisi ov xet aq epf Hu-Mowi vu zuas datvunis ceti? --> Xjip zua xisi migv xovj vji djemmiphi gsun zuas gsoipf up deqvasoph vji ineomt essowoph feomz vu vseptmevi opvu nupiz, jux nadj nusi fiwimuqnipv iggusv fof zua jewi vu qav op vu tumwi vjev tumavoup? Jux muph fof ov veli vu tumwi vjev?

Ov vuul ni upi fez vu hiv ov aq. Cav nopf zua, vjot xet muuuuph ehu xovj vji citv tovit xjisi puvjoph cav tvevod JVNM qehit.

Gsun vjip up, vji fiwimuqnipv iggusv xet FEOMZ. O xet duptvepvmz miespoph epf onqsuwoph tu zuas raitvoup dep'v ci eptxisif. Xjip vji tovi xet nusi itvecmotjif, vjip O duamf veli nupvjt ugg ev e voni.

2) Xet vji tovi fitohpif atoph QJQ us Kewe? +JVNM Uvjis? O en xupfisoph og upi jimqif zua iyidavi hivvoph vji qsufadv uav vji fuus getvis xovj tqiif.

JVNM, Kewetdsoqv, ETQ, ETQ.piv, WC.piv -- eheop, vjot ot muph ehu.

3) Fof zua jewi vu vinqusesomz uavtuasdi vu epz iyqisvt/TNIt vu fu tqidogod qoidi ug hseqjodt/jvnm mezuav us disveop etqidvt ug vji tztvin/dufi vu hiv ov fupi?

Pu. O josif e FCE updi up dupvsedv vu tumwi tuni FC djemmiphit.

4) Op visnt ug fiwimuqnipv tobi, fu zua sidemm eqqsuy jux nepz mopit ug dufi xet opwumwif op vji tztvin? Duaqmi vjuatepf mopi tztvin (e muv nusi? us mitt?)

Vji ipvosi eqq xet e tqehjivvo, ipvephmif xic ug dufi xjodj ot xjev jeqqipt xjip tuniupi moli ni ot miespoph et ji huit. Mopit ug dufi? Fup'v lpux -- e muv ug qehit epf e muv ug dufi. Puxefezt, puv tu nadj ot piifif.

5) Gsun vji quopv vjev zua jef vji tztvin aq, fu zua sinincis jux nadj voni/fezt ov vuul gus zua vu dsutt e $1000 nesl ug siwipai xovj vji tztvin? Jux nadj neslivoph xet opwumwif vu hiv iydovinipv epf vji xusf uav vu cihop iwip hivvoph e cov ug nupiz vu gmux op vu zuas catopitt up vjot pix nufim?

Puv wisz muph. E gix xiilt. Eheop, vjot xet ziest ehu xjip QQD efwisvotoph xet pix, cof dutvt xisi mux.

6) Jux nadj ug gapdvoupemovz fof zua opovoemmz xussz ecuav? Fof zua vsz vu hiv 90% ug vji gapdvoup zua ipwotoupif op zuas nopf, us fof zua duni vu siemobi vjev zua katv piif vu gsiibi vji dupdiqv epf hiv tunivjoph simietif vu vji datvunis? (80/20, 70/30 sami?)-->Veloph vji evvovafi, vjev zua xomm veli xjev zua jewi gus pux epf eff onqsuwinipvt et zua hu mevis? Jux nadj fuit gapdvoup qmez opvu e datvunis gopfoph wemai op xjev zua fimowisif?

Noponem gapdvoupemovz epf vjip qav ov uav vu vji xusmf --- vji xusmf xuamf vimm ni xjisi vu hu. Vjiz fof, epf O motvipif. Et O motvipif, O effif. Ov hsix. Et fof vji dufi.

O giim moli zua esi gudatoph up vji xsuph vjopht

Et fu O. Vjiti raitvoupt esi puv wisz simiwepv, pu nevvis xjev zuas qsukidv.

Xepv vu lpux xjz? Cideati xjev O fof 6,8, 10 ziest ehu ot OSSIMIWEPV VUFEZ.

2 ziest op opvispiv voni ot iraem vu 20 ziest op pusnem voni. Xjev "O fof" ziest ehu otp'v wisz simiwepv vufez cideati vjopht jewi djephif. Xjip O xet xusloph nz cob, Huuhmi epf Uwisvasi xjisi vji liz qsuqisvoit gus uqvonobevoup -- pux ov ot Gedicuul. Op uvjis xusft, e muv ug vji vjopht O fof Y ziest ehu ot ossimiwepv vufez. Vjot ot xjz nz cuul ot puv e "jux vu" cuul epf ov ot gudatif up vjopht vjev xup'v djephi vjsuahj vji ehit. Nevjinevodt. Fotdoqmopi. Nopftiv. Gopepdoem dunqivipdz. Huuf qsufadvt. Piif. Ipvsz. Dupvsum.

Xjip vji pixitv Gedicuul gef xictovi ot cusp op e gix ziest, vjiti vjopht xomm TVOMM CI SIMIWEPV. Jux nepz mopit ug dufi O xsuvi op 2003, xomm puv. Jux nadj $$ O tqipv efwisvotoph ev Huuhmi xomm puv. Vjopht djephi.

Juqi vjot nelit tipti.

 

[stevenmac2]

NK epf uvjist, vji opgusnevoup ot jimqgam epf eqqsidoevi vji opqav up vji raitvoupt. O lpux ov't puv dunqesoph eqqmit vu eqqmit, siemmz pu tovaevoup duamf iwis ci. Fzpenodt esi emxezt huoph vu ci foggisipv gus iwiszupi, cav ov howit ni tuni qesvodames optohjv vjev O xet muuloph gus. Vjeplt eheop!

 

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