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Psychology: A Priority Ingredient in Product Dev

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Bronze Contributor
Read Millionaire Fastlane
Speedway Pass
Oct 29, 2007
Edmond, Oklahoma
I've recently been researching building an app (a computer video game for mobile devices and Facebook), and was curious as to why consumers engage more heavily with some apps than others. A logical place to find the answer was with a case study: why Angry Birds is so successful. So I found the following article Why Angry Birds is so successful and popular: a cognitive teardown of the user experience and it reminded me why having at least a basic understanding of human psychology helps businesses develop better products and solicit better responses from their target markets.

Just some food for thought. This kind of thinking and analysis by a business is what makes some really great.

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Platinum Contributor
Read Millionaire Fastlane
Speedway Pass
Jan 10, 2012
San Diego, CA
i think one of the things that keeps users "hooked" on a game is getting them to try over over over at the specific "problem" in the game whatever that might be to get a specific reward which in turn makes us "feel good" and wanna keep going. as all games have puzzles, problems, strategies etc involved. all games have a "struggle/challenge" and then a "reward".

if you are looking to get someone addicted to a game or an app which in turn increases the chances of that person telling their friends "hey this app is soo cool/addicting/fun", the best way is to look at successful video games and reverse engineer. so it looks like you got the right idea. great post

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