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Promote an iOS application: Screenshots / Scenario

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MaxT

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Hello, I am primarily addressing people with a business in iOS and/or Android applications. I wonder, what is better between presenting your application with screenshots of the application, OR presenting it with "scenario" type captures for example with Netflix:
https://play. google.com/store/apps/details?id=com.netflix.mediaclient
Here we have the capture + a background + a text.

Conversely, raw screenshots, without anything: Samsung Calculator - Apps on Google Play

Your opinion ? Don't hesitate if you have other tips for promoting apps.
Thank you in advance.
 
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