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EXECUTION Progress Thread - From The Ground Up - The Phoenix Has Arisen

Discussion in 'Progress/Execution Threads' started by RazorCut, Sep 17, 2018.

  1. RazorCut
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    RazorCut Gold Contributor Read Millionaire Fastlane I've Read UNSCRIPTED FASTLANE INSIDER Speedway Pass

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    Hi everyone. Although I have popped in on occasion I have not posted for quite some time.

    I am back and will be using this Progress Thread in the coming weeks after I tie up a few loose ends with my existing business.

    So, for the few of you that remember me and have maybe wondered what happened here’s an update:

    After I sold my last business I quickly got to the point where I needed to start bringing in some revenue again. During this time I flew to Ireland to see @Andy Black in Dublin where he kindly taught me some of his amazing Adwords strategies (thanks again mate). I used those new skills to find customers locally who had a need that I could fulfil.

    Using that as a stepping stone I started up a business in the construction industry. I have been working on that for the last couple of years now, which was way longer than intended and pretty much solely responsible for my absence. It was really meant as a stopgap to pay the bills while I decided what new online business I wanted to build. Truth be told however I found working with my hands to create something physical was so much more rewarding than pushing pixels, which I had been doing in my other businesses for over 8 years. Anyway, the days flew by, as did the weeks and in no time at all something like 2 ½ years had elapsed.

    During this period, I built the business to around $7500 - $8000 a net month profit. It could have been far higher, but I have resisted with every bone in my body the temptation to take on employee’s. I have been down that track before and as this was supposed to be a transitional business I didn’t want to complicate matters.

    The ability to subcontract to other companies and let them worry about getting leads, getting paid, fixing problems, finding staff and conforming to all the regulations etc. has been great. I just turn up, do my bit then go home and switch off. It has been chicken soup for the soul and I have enjoyed every day.

    That was until a couple of months ago when I woke up one morning in a Cotswold mansion that costs $1300 dollars a day to rent and thought “I don’t want to go to work today”. I was staying as the guest of a client for whom I was builting a handmade kitchen and cabinetry on site. All should have been candy and roses but the main contractor and the client had fallen out and I felt trapped in the middle.

    I have long come to understand that as soon as I stop enjoying something it is time to get out. I had been planning for this day since I started in this field. This is why I have no employee’s, no major ongoing monthly business expenditure and a company name that is so non-descriptive that people often ask why my company is called what it is. I tell them it’s because the business name could represent anything from an Accountancy to a Zoo and everything in between. It allows me to transition the business to whatever I desire without the hassle, cost, time and effort required to set up another company entity and mothball or officially wind down an existing one.

    The thing is, although I knew this day would come, it took far longer than expected. I needed first to feel that restlessness. That want for a new challenge. For, without that want I know I would be doomed to failure. In that time, while I waited like a phoenix in the ashes I have build up a modest war chest to allow me to take 6 months or so off so I can build that new business. One where I will not be trading time for money. In fact, that is part of the prerequisite of this new enterprise.

    1. To build a rewarding income stream that is derived solely from helping others.
    2. To not trade time for money
    3. To be able to run the business from a nomadic standpoint so as not to be tied to a geographic location.

    I have roughly 4 weeks of loose ends to tie up and jobs to complete then the real work begins.

    I’d love you to stay tuned and share your valuable insights. Let the phoenix arise (and hopefully not be consumed in flames).
     
    Tommo, njord, Andy Black and 3 others like this.
  2. Kid
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    Kid Bronze Contributor Speedway Pass

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    You have a good start.

    Wishing you good luck in your new journey.
     
    RazorCut likes this.
  3. RazorCut
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    RazorCut Gold Contributor Read Millionaire Fastlane I've Read UNSCRIPTED FASTLANE INSIDER Speedway Pass

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    Thanks Kid. It's taken a little longer than I wanted but I'm pretty much freed up so the hard work can now get underway. I've got the usual mixed feelings of fear (of failure, of running out of funds, of not accomplishing what I set out to do etc.) and excitement of starting out on another great new venture.

    My one and only focus for now is to validate my idea (which is for an online course). There is no point putting in the work and effort if there is little to no interest in it. The course is quite niche but the subject covers a problem that affects around 20% of the adult population. It's the extreme suffers that I am focusing on and although I know I can help I am not sure if they will be willing to part with their hard earned cash. A familiar story.

    So the rest of this week will be taken up with creating a validation system and more research. Also I have to set up a routine system and habit structure as I have not been desk bound for several years and it will be all to easy to lose valuable time on unproductive work and distractions. Which reminded me of this MEME:


    Never-mistake-activity-for-achievement.jpg


    It's very easy to become a busy, unproductive fool. That pic also reminds me I want to fit into my daily habits a workout and sauna.

    Lot's to do.
     
    Andy Black and Kid like this.
  4. Zarar
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    Zarar Contributor Read Millionaire Fastlane

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    Good luck on your journey!
     
    RazorCut likes this.
  5. RazorCut
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    RazorCut Gold Contributor Read Millionaire Fastlane I've Read UNSCRIPTED FASTLANE INSIDER Speedway Pass

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    Ok I've created a website. Built a landing page and set up a signup form which pushes responses to a mailchimp account to capture any interest.

    I've built a simple thank you page to act as a conversion indicator for Google Analytics. Set up Analytics and linked it to Google Adwords (which I have opened with a £75 voucher (spend £25 to activate) so I have £100 of ads to play with.

    I have 50 keywords I am bidding on and 3 ads, and have set the spend at £20 per day targeting UK, US, Canada and Ireland.

    The campaign has been running for 2 days. I have had 4 conversions. Cost per conversion is one at £3.50 and the other 3 at just under £8.00 each

    Note though that these conversions are for a signup to a beta course that I am giving away free in return for feedback. So I am not asking for a financial investment from the customer but on the downside they will have to wait an undisclosed amount of time before they can take part in the beta. I would expect the customer to prefer to sign up for, and take, a course immediately.

    Thinking now this is probably a mistake as I am capturing information that might not be that useful as it tells me there is interest in the course but not if there is enough momentum to actually get people to part with their money.

    I may pause the campaign, do a long form landing page to sell the product then capture any interest by recording how many people are willing to hit a buy button. I can't sell the course because it doesn't yet exist (no point in building the course unless paying interest is there, and at a revenue point that will turn a profit after advertising costs).

    It's been odd making the transition to being back behind a desk. For the past couple of years I have been commuting to various destinations from 40 mins to 1 hour 40 mins away and the only time I have been in front of a computer was for the little bit of admin work my business needed and for some leisure time on the weekends. I've found it has taken a week or more to get back into the swing of things. Lot's of research doesn't help as it feels more like what I would do in my spare time (I spend most of my PC time just getting snippets of information from the web purely for the pleasure of learning). I have a few games on the PC but I doubt I've clocked up 2 hours in 4 months which is not a bad things I think you'd agree.

    I'm just over a week into starting a gym habit. Haven't been to the gym in years (I got all the exercise I needed on the job). I'm starting out just doing cardio for about 40 mins. Have been everyday except Sunday. Not loving it yet but the carrot is the Sauna and Jacuzzi afterwards. This combined with now eating 2 meals a day following an intermittent fast routine (only eat 8 hours out of 24) has seen me lose 3lbs so far. So personal goals are moving along nicely.

    It is nice to be able to work from home. The negative side is I am burning cash and in the longer term I am not sure how long it will take to get this business up to a point where it will pay the bills. My best friend makes a living trading (again from home) and does very well at it (he's squirrelled away almost $400k in the last 18 months after all his bills are paid and a month long vacation in the summer during which he didn't trade (plus he has a couple of months off in the winter).

    Anyway he has been keen for me to get involved and I would be pretty stupid not to considering I have an expert guide at hand. The downside is it would slow down the development of the new business. The plus side is it would pay the bills and, as the markets he trades in doesn't start till lunchtime, I would still have 5:30am to 12pm available (though in the short term this would be taken up learning the ropes).

    Decisions decisions.
     
    Andy Black likes this.
  6. Andy Black
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    Andy Black Any colour, as long as it's red. Staff Member Read Millionaire Fastlane FASTLANE INSIDER Speedway Pass LEGENDARY CONTRIBUTOR

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    Damn, I’ve only just spotted this thread, even though you tagged me.

    How long ago did we do that short AdWords workshop in Dublin? That was fun and I’m glad it helped you.

    For your current venture, maybe check out the “300 surveys” call in my signature?
     
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  7. RazorCut
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    RazorCut Gold Contributor Read Millionaire Fastlane I've Read UNSCRIPTED FASTLANE INSIDER Speedway Pass

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    Hiya Andy, no worries mate. I did skype you a while back to catch up (sorry for the long absence). Anyway I didn't hear back so guessed you were super busy.

    Dublin was July 2015. Yeah great fun. Lots of info and lots of laughs. I still owe you a pint. And I still have my Google visitors badge somewhere (forgot to hand it in) my bad. lol

    Thanks, will check it out. Cheers :thumbsup:
     
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  8. Andy Black
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    Andy Black Any colour, as long as it's red. Staff Member Read Millionaire Fastlane FASTLANE INSIDER Speedway Pass LEGENDARY CONTRIBUTOR

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    I think Skype is a bit flaky too. Sometimes I get alerts, sometimes I don't. It also depends on whether I check Skype on my mobile or my desktop.

    Oh yeah. I forgot I got us all into Google's offices! 2015... wow, time flies.
     
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  9. RazorCut
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    RazorCut Gold Contributor Read Millionaire Fastlane I've Read UNSCRIPTED FASTLANE INSIDER Speedway Pass

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    Yes, I hadn't used it in ages. It was well out of date. On there more now though as my friend is using it again (we just conversed via txt before).

    Yes, it was cool seeing where a fraction of the the ad revenue goes.
     
    Andy Black likes this.

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