Eskil
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I have been doing about a $100 a week on Facebook advertising, trying a bunch of different ads to see which ones gets some good CTR's, problem is, people seem to be on Facebook to look at friends posts, not click on ads (who woulda known?). I have literally no experience in Google adwords but I would think anything substantial is way out of my budget, I have no idea where to even begin with adwords advertising, and I don't have a month to learn the basics of it.
Facebook traffic can convert really well there though so it's not just clickers.
Some CPC tips when you are on a very low budget:
- focus on very small groups for your targeting
- be upfront in your ads about the price of what you are selling. This will lower your CTR - but also eliminate a lot of wasteful clicks of people who are just curious and never serious in the first place! "Get this app for just $0.99 NOW!"
- bid conservatively. Do NOT let Facebook tell you what you should bid. What are your bids like now? I hope you didn't go with their "suggested" range. Always start out with around 40% lower of what their minimum amount says. So if they suggest a range of $1.00 to $1.50 CPC, start with $0.60. If the campaign doesn't get any impressions - slowly but surely increase the bid in increments in steps of $0.05 until you are seeing impressions come in.
If you need specific tips on Facebook ads or Google, feel free to hit me up (or better yet - ask them in my PPC thread (see my signature) so more folks can learn from it). Facebook has become trickier over the years and you have to get the targeting right and lose some money upfront there to get close to see what works.
Also - for your purpose I would skip Google search for now - but instead consider their display inventory. Have some banners made and start up a display campaign (turn off search altogether). Again, I can help with this if anyone needs.