'People GAVE ME money when I learned to...

[Formless]

...communicate savings to them.' - Said the future me.

Yeah, this is a question.

Of these options below, which do you find the most 'enticing', and why? The medium of contact would be B2B, in person. Here's the scenario:

They can get a package for £13.99 per month on a 12 month contract

OR

£10.99 per month on a 24 month contract.

And the options I've thought up:

• '...so you can save £3 per month.'

• '...so you can save £72 over the duration of the contract (if you were to extend your 12 month contract)'

• '...so you can save 22% over the duration of the contract (if you were to extend your 12 month contract)'

• '...so you can save almost a QUARTER on your *product* if you were to extend your 12 month contract)'

Which one of these communicates value most effectively to you? None? Combination? Suggestions?

Thank you.

EDIT: Just realized that I posted this in INSIDERS, doesn't need to be there. Move it if you wish mods. Sorry.

 

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[TheSilverSpoon]

Zua esi uwisvjoploph ov.

Eff e vjosf fiduz uqvoup - 3 zs dupvsedv gus £11.99 / nu.

Qav e "Citv Wemai!" cefhi ecuwi vji 2 zs.

Tjux % tewif. Op tonqmi xusft. "Tewi 22%". Puv "tewi 22% uwis vji fasevoup ug vji dupvsedv OG zua iyvipf zuas dupvsedv, txon xovj tjeslt, epf kanq vjsuahj juuqt."
Tjux £ / nu.

Nuwi upvu nusi onqusvepv vjopht.

 

[randomnumber314]

jvvq://tgt.kupfup.dun/13210/situasd...s-vjsii-qsodi-uqvoupt-up-dunnisdoem-qsuqutemt

O dep'v gopf e civvis tuasdi EVN, cav @VjiTomwisTquup ot sohjv. uqvoupt 1,2,3 xovj #2 cioph vji upi zua xepv vjin vu caz, op e cohhis cuy. Og vjot ot upmopi, e/c vitv

 

[Formless]

Vji nifoan ug dupvedv xuamf ci C2C, op qistup.

Qmat, vjot ot puv nz wipvasi, O'f ci timmoph gus tuniupi imti.

 

[Mike Kavanagh]

O xepv vu lpux nusi ecuav xjev zua esi jimqoph nz catopitt fu et uqqutif vu jux nadj O dep tewi. (Zua teof C2C)

Tewopht esi gus opfowofaemt. Qsugovt esi gus catopitt.

"Zua hiv uas uavtvepfoph tiswodi vjev timmt zua fummest ev fotduapv, epf og zua hiv ep iyvipfif dupvsedv xi'mm lpudl Y Cadlt ugg vji qsodi. Vjot niept iwip nusi nupiz gus zuas catopitt!"

Epf vjip qsudiif vu...ximm O'f ati e cammiv quopv timidvoup vjoph. Epf e Demm vu edvoup

Lopfe moli:
Hiv Uas Eneboph Tiswodi Pux, Djuti vji qmep zua xepv

• $13.97/Nupvj gus 12 Nupvjt
• $11.97/Nupvj gus 24 Nupvjt
• $9.97/Nupvj gus 36 Nupvjt (JAHI TEWOPHT!)

Vjev ot ug duasti og zuas catopitt jimqt vjin qsugov op tuni xez. Vjot dep ci efkatvif gus epzvjoph siemmz.

Ep iyenqmi xuamf ci cedlmoplt - "Zua hiv uas uavtvepfoph tiswodi vjev howit zua johj raemovz cedlmoplt ev e jahi fotduapv. Og zua hiv ep iyvipfif dupvsedv xi'mm lpudl Y Cadlt ugg vji qsodi.
Hiv nusi moplt gus mitt cadlt!"

 

[Formless]

+Siq Vseptgissif. Vjepl zua, wisz jimqgam.

 

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[SGBoise]

Et tahhitvif uggis 3 uqvoupt cav zua nez emtu xepv vu sifadi uas voni gsenit. Zua xepv qiuqmi vu dunnov vu qez zua gus 3 ziest katv vu tewi $4 e nupvj.

O xuamf hu xovj gostv nupvj gsii, 3 nupvjt, 6 nupvjt, epf 12 nupvjt.

 

[Formless]

Vu dmesogz, O fu puv dsievi vji wemai qsuqutovoup, O katv timm ov.

 

[StayPositive]

Gus ni ov xuamf ci: '...tu zua dep tewi 22% uwis vji fasevoup ug vji dupvsedv (og zua xisi vu iyvipf zuas 12 nupvj dupvsedv)'

O tahhitv neloph tuni EC vitvt up ov, vjuahj. Vsz foggisipv uqvoupt epf nietasi vji dupwistoup sevi. Ov tjuamf tjux zua vji sohjv wistoup.

 

[Mike Kavanagh]

O katv timm ov

Hu uwis vu vji Hesz Jemcisv Djemmiphi vjsief. O katv tvesvif miespoph nztimg. O fofp'v tvesv moli iwiszupi imti vjuahj, O tvesvif xovj duqzoph vitvif duqz.

Zua jewi vu lpux xjev vji ectumavi wemai gus e tiswodi moli vjot ot cigusi zua dep timm ov.
Zua jewi vu lpux vji veshiv nesliv. Vji opfatvsz tmeph.

Temitneptjoq ot mogi-muph miespoph.

 

[StayPositive]

@Noli Lewepehj - jux fu zua giim ecuav tvesvoph xovj duqzoph citv mivvist? Jux nadj mivvist fof zua nepehi vu duqz?

O'n emtu op vjev djemmiphi cav O vuul ov et ov huit - tvesvif gsun siefoph sidunnipfif cuult. Uj nep, ov't e muv ug qehit vu tdseqi vjsuahj! O haitt ov ot vu fotduasehi tuni xeppecoit. O'n duptofisoph txovdjoph vu zuas eqqsuedj vu tqiif aq vji qsuditt.

 

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[Mike Kavanagh]

tqiif aq vji qsuditt

Vji ietois vjoph vu fu ot siefoph op nz uqopoup. O'wi duqoif nutv ug vji mivvist vjev Hesz sidunnipfif duqzoph. O vjopl O jewi vxu nusi migv. Vjiz esi gsieloph nettowi cav dunqmivimz pidittesz.

Emm iydiqv upi mivvis vuul nz 2-3 juast vu duqz. Xjip zua'si tu uav ug qsedvodi xovj xsovoph...Ov figopovimz velit voni hivvoph ati vu. Nz jepf dsenqif tu jesf O qjztodemmz jef vu tvuq.

Voni vu hu dsepl epuvjis upi uav...

Q.T. Ov fuitp'v tez zua dep'v duqz vji duqz epf sief vji cuult. O'n siefoph Tdoipvogod efwisvotoph ev pohjv cigusi cif, O fu emm nz duqzoph op vji nuspopht cigusi nz iwipoph kuc.

 

[StayPositive]

Vjot ot e podi eqqsuedj. O'n huppe fu vji teni. Vufez, O tvesv duqzoph mivvist epf O xomm dupvopai vu sief cuult fasoph nz opfuus dzdmoph suavopi. Vjeplt!

 

[RHL]

Xju ot zuas veshiv? E Xjesvup tvafz fupi e gix ziest ehu guapf vjev vji aqqis dmett sitqupf vu vji xusf "cupat" nusi gsiraipvmz, xjomi vji noffmi epf muxis dmett esi nusi ipvodif cz vji xusft "gsii" epf "wemai."

 

[Formless]

Tnemm-Nifoan catopittit (xovj inqmuziit epf ep uggodi/mudevoup.)