• The Entrepreneur Forum | Startups | Entrepreneurship | Starting a Business | Motivation | Success
  1. The forum software will be upgraded on Sunday May 26th and may not look normal during the transition. Some functionality may be offline. This is TEMPORARY and is expected to last up to 8 hours.
  2. Join 50,000+ entrepreneurs
    who are kicking butt and
    winning their dream life.

    Unscripted™ Entrepreneurship:
    A Business That Pays More Than Money, It Pays Time.

    "Fastlane" is an entrepreneur discussion forum based on The Unscripted Entrepreneurial Framework (TUNEF) outlined in the two best-selling books by MJ DeMarco (The Millionaire Fastlane and UNSCRIPTED™). From multimillionaires to digital nomads, the forum features real entrepreneurs creating real businesses.

    Download (Unscripted) Download (Millionaire Fastlane)  Register
    Registering for the forum removes this block!

INTRO Noob <

Discussion in 'Forum Introductions (Who are you!?)' started by nickScott1980., Oct 24, 2018.

Tags:
  1. nickScott1980.
    Offline

    nickScott1980. New Contributor Read Millionaire Fastlane I've Read UNSCRIPTED

    Messages:
    13
    Likes Received:
    16
    Joined:
    Oct 22, 2018
    Gender:
    Male
    Location:
    Detroit, MI
    Rep Bank:
    $92
    Hey everybody, after listening to the two classic books several times on Audible I wanted more. So far from what I see, I'm really liking the forum.

    Just curious - Did this book make you reflect on your past as much as mine ? I felt like MJ was a old lost friend from when my dreams were abundant and rich. I'm 37 and far from done dreaming. Maybe its because I grew up in the Detroit Suburbs, probably not much different than Chicago.

    Anyway - I'm a 37 year old father of four in the IT business. Heavily involved in on-premise to cloud migrations via Amazon and MS.

    My entire corporate career I was striving for six figures, I hit it, and realized, not much changed. Im still a slave to my corporate overlord, still fight traffic, and am still posed to retire, in my 60's hopefully. Not all complaints, as far as corps go they're pretty good. I get a flex schedule and work from home when needed.

    I started my entrepreneurial path on July 4th of this year. I was talking to a cousin who is self employed about a few ideas I had. One of them he really liked. I decided to pursue it. I worked every single day as much as I possibly could without seriously jeopardizing my current job and immediate family relationships.

    I learned so much in this short time span. After about 2 months of non stop work, I released the digital product.

    I'll preface the product explanation with a story about myself. I used to smoke cigarettes for years. I tried every possible way to quit. I had some luck with the manufactured nicotine lozenges but didnt like all the chemicals. I started making my own nicotine lozenges for myself without the thought of every trying to parlay the new found product.

    In summary I quit smoking, I make lozenges for under 2 cents a piece and still take them from time to time today.

    I released a 2.5 hour instructional video on vimeo, charging a whopping $9.99. Being new to google ads and marketing in general, I got very little traction to the website. I got kind of bummed and took a break, trying to recoup what was left of the summer.

    Im ready to hit it again, I feel like there are alot of people out there this product can help. I am looking for honest feedback. If anyone is interested the website is Home - NicotineDreamz

    I created several different google ad "campaigns" targeting different demographics all without luck.

    I honestly had feelings from time to time that Big Tobacco/Pharma have a stranglehold on my keywords. Just so little traction.

    Thats all folks, I intend to read just about every post on this forum in the coming months. Thank you.

    @MJ DeMarco
     
    Last edited: Oct 24, 2018
    Get Right, ZF Lee, jon.a and 3 others like this.
  2. George Appiah
    Offline

    George Appiah Bronze Contributor Read Millionaire Fastlane I've Read UNSCRIPTED Speedway Pass

    Messages:
    192
    Likes Received:
    377
    Joined:
    Aug 16, 2018
    Gender:
    Male
    Location:
    Accra, Ghana
    Rep Bank:
    $2,543
    Thanks for the great introduction, Nick, and welcome to the Fastlane community forums.

    That's such a unique product! And with a personal story or "hero's journey" like that, this product could really do well if packaged and marketed properly.

    At the end of the day, you want sales... right?

    But before you get there, you ought to clearly map out the journey you'd like to take people through... from seeing your ads to ka-ching! ... and analyze the KPIs for each step, so you can identify where people are falling off the cliff and optimize it. The current buzzword for this is "sales funnel."

    So before you "hit it again", do yourself a favour and analyze your data to see where the problem lies.
    • What was your landing page? Was it your homepage? The Vimeo video rental page (with a million other distractions)? Your free e-book page?
    • What was your overall sales funnel like? Were you asking for the sale right away, or were you promoting your free ebook or something else (to build your list first)?
    • Did you get any clicks from your AdWords campaign? How much did you spend, and what was your CPC?
    • If you were building your list first, what was your opt-in conversion rate?
    • Did you get any sales at all? If so, what was your overall cost to get a single $9.99 sale (which you'll, no doubt, have to share with Vimeo!)?
    Online ads, whether Google or Facebook, is a game of numbers and continuous optimization. So you want to track the performance at every stage so you'll know exactly where and what you need to optimize to increase sales.

    Here's some feedback for you:
    • You seem to be targetting smokers who already want to quite smocking, and who know nicotine lozenges is a great way to quit smoking, but can't afford the cost of commercial nicotine lozenges. Why do I say this? Because your homepage asks for the sale above the fold, but you don't even try to make the case why nicotine lozenges is a great way to quit smoking (OK, maybe this is common knowledge... but I don't live in the US and I've never smoked before... so what do I know!)
    • To me, your biggest asset is your personal hero's journey that you shared in this introduction: struggling with smoking, seeing the benefits of nicotine lozenges but not ready to put up with all the chemicals, learning to make your own lozenges after numerous unsuccessful trials, and finally quitting smoking by using your own home-made lozenges. That's a powerful story. But this is completely missing from your homepage, course sales page, and free ebook offer page.
    • Your Checkout Page is a Vimeo video rental page with a million other distractions. And what's with this "rental" thing? Is this some Netflix entertainment or life-changing product?
    • Even for someone who lives in a poor country (Ghana, West Africa), your price stinks for me. $9.99 looks like the price of a movie or music album. Ah, it's even a rental fee. This must not be worth much... definitely not a life-changing product.

    Did you analyze your ad data to learn anything from the different demographics? Were you iterating systematically, or were you just randomly picking different demographics to see if something will stick?

    If you haven't dug in yet, study Andy Black's AdWords Post!

    I'll leave it at that for the more experienced people here to also chime in.
     
    Last edited: Oct 25, 2018
    ZF Lee, nickScott1980. and lowtek like this.
  3. lowtek
    Offline

    lowtek Platinum Contributor Read Millionaire Fastlane FASTLANE INSIDER Speedway Pass Summit Attendee

    Messages:
    1,432
    Likes Received:
    4,520
    Joined:
    Oct 3, 2015
    Gender:
    Male
    Location:
    Phoenix, AZ
    Rep Bank:
    $30,378
    Welcome to the forum. Great work kicking your bad habit, and great work executing so quickly. You're already on the Fastlane, even if you're not at your destination yet.

    I was gonna leave some insightful comments, but @George Appiah beat me to it.
     
    ZF Lee and nickScott1980. like this.
  4. nickScott1980.
    Offline

    nickScott1980. New Contributor Read Millionaire Fastlane I've Read UNSCRIPTED

    Messages:
    13
    Likes Received:
    16
    Joined:
    Oct 22, 2018
    Gender:
    Male
    Location:
    Detroit, MI
    Rep Bank:
    $92
     
  5. nickScott1980.
    Offline

    nickScott1980. New Contributor Read Millionaire Fastlane I've Read UNSCRIPTED

    Messages:
    13
    Likes Received:
    16
    Joined:
    Oct 22, 2018
    Gender:
    Male
    Location:
    Detroit, MI
    Rep Bank:
    $92
     
  6. nickScott1980.
    Offline

    nickScott1980. New Contributor Read Millionaire Fastlane I've Read UNSCRIPTED

    Messages:
    13
    Likes Received:
    16
    Joined:
    Oct 22, 2018
    Gender:
    Male
    Location:
    Detroit, MI
    Rep Bank:
    $92
    Thanks!!!!
     
  7. nickScott1980.
    Offline

    nickScott1980. New Contributor Read Millionaire Fastlane I've Read UNSCRIPTED

    Messages:
    13
    Likes Received:
    16
    Joined:
    Oct 22, 2018
    Gender:
    Male
    Location:
    Detroit, MI
    Rep Bank:
    $92
    Personal story added Home - NicotineDreamz Up Next - Assessing Ebook.
     
  8. ZF Lee
    Offline

    ZF Lee Platinum Contributor Read Millionaire Fastlane I've Read UNSCRIPTED FASTLANE INSIDER Speedway Pass

    Messages:
    1,865
    Likes Received:
    3,290
    Joined:
    Jul 27, 2016
    Gender:
    Male
    Location:
    Malaysia
    Rep Bank:
    $9,863
    Nicotine lozenges!

    I better go buy some for my dad!

    F*ck....that is a damn good product.

    Also, you could add a comparison story/chart of the lozenges vs existing alternatives like smoking patches and e-cigars. That way, the pros that the alternatives don't have stand out as frustration points that folks are pressed to settle.

    EDIT: @Andy Black, @AllenCrawley, can the title of this thread be changed to something surrounding 'smoking lozenges'? I somehow find good potential here. The title's a little lacking.
     
    nickScott1980. likes this.
  9. nickScott1980.
    Offline

    nickScott1980. New Contributor Read Millionaire Fastlane I've Read UNSCRIPTED

    Messages:
    13
    Likes Received:
    16
    Joined:
    Oct 22, 2018
    Gender:
    Male
    Location:
    Detroit, MI
    Rep Bank:
    $92
    Thanks! It was the only way I was able to quit!
     
    ZF Lee likes this.
  10. Jeff Noel
    Offline

    Jeff Noel Silver Contributor Read Millionaire Fastlane I've Read UNSCRIPTED FASTLANE INSIDER Speedway Pass

    Messages:
    463
    Likes Received:
    883
    Joined:
    Oct 26, 2018
    Gender:
    Male
    Location:
    Quebec, Canada
    Rep Bank:
    $3,871
    Welcome to the forums Nick.

    I've literally watched the first minute of your trailer and the first thing that came to my mind is "This should be for sale everywhere". You could sell a huge package of lozenges for $1.50 and still profit from them. The marketing would be quite easy: No chemicals ! Relief from addiction, quit smoking !

    That's an awesome product, I hope you'll get some traction soon !
     
    nickScott1980. likes this.
  11. nickScott1980.
    Offline

    nickScott1980. New Contributor Read Millionaire Fastlane I've Read UNSCRIPTED

    Messages:
    13
    Likes Received:
    16
    Joined:
    Oct 22, 2018
    Gender:
    Male
    Location:
    Detroit, MI
    Rep Bank:
    $92
    Thanks Jeff! I've been hammering the Website design and Google Ads since I joined the forum. Whether I make it or not, this is a hell of a lot of fun!
     
    Jeff Noel likes this.

Join 1000s of entrepreneurs who are rewriting life's script and winning financial freedom.

---- ----

You must be a member to join the conversation.

Create Account

Join the community fast and easy!

REGISTER

Log In

Already have an account? Login here.

LOG IN

Share This Page