Hey guys,
First post. First thanks to MJ for this forum and his amazing book.
I have a question about how to market a product that is not a quick fix/magic pill, but rather offers a solution that works over a period of months... maybe even over a year for some. This product is to solve a problem of personal health.
The product offers just like the fastlane way is: 'process' rather than 'event'.
But human beings love the quick, easy, magic pill, etc ways that will solve their problem INSTANTLY.
How to work with this!?
Does anybody have any experience with this?
Thanks
Oz
First post. First thanks to MJ for this forum and his amazing book.
I have a question about how to market a product that is not a quick fix/magic pill, but rather offers a solution that works over a period of months... maybe even over a year for some. This product is to solve a problem of personal health.
The product offers just like the fastlane way is: 'process' rather than 'event'.
But human beings love the quick, easy, magic pill, etc ways that will solve their problem INSTANTLY.
How to work with this!?
Does anybody have any experience with this?
Thanks
Oz
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