My favorites:
- Pet rock (a bloody rock in a box...)
- Snuggie (literally wearing a bathrobe incorrectly)
- Shake Weight (how this sold anything after seeing it in action is amazing)
These all seem like terrible barroom banter ideas at the end of a night of debauchery.
Drunk 1: "I can sell anything" *hiccup*
Drunk 2: "Oh yeah, sell a rock!" *burp*
Drunk 1: "Fine!" *passes out*
(10 weeks later)
Drunk 2: "Welllllllll shit"
I have the feeling that many of these stupid ideas that succeed were not well-researched and based on a target market. Maybe with the pet rock it was a hit with friends first which still counts as validation. When your friends just say "sounds great" to be nice that is not validation. Getting them to part with money is the best test!
Friend: Sounds great!
You: OK, they're $10!
Friend: Oh... I mean it sounds like it could work but er... I'll pass.
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