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New value skew idea... Advertising Boost

Ecom man

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I was considering not posting this as I have only been using the site for about a week and to me it comes across like I’m trying to spam/sell the thing, however the results have been pretty good (25-30% bump in sales) and I wanted to see if it might help someone else.

A little over a week ago I came across a site called Advertising Boost. The site essentially costs $500 a year and you can “give away” as many resort stays, restaurant discount cards, etc that you want for the year. I figured I had wasted far more than $500 on marketing ideas and things in the past for my sites so I signed up. I figured worst case scenario I would be out $500.

Fast forward a week and I’ve seen a bump in my sales on the e-commerce site I’m testing it on by 25-30% (depending on which week you compare to in the past). I set up the vacation incentive as everyone who makes a purchase is entered to win and then once a day a winner is randomly chosen for a 5 night trip to Cancun.

They have 10-15 destinations currently available so I started with Cancun. I’m going to let that one run for 2 weeks and then change to a US location giveaway (Vegas, Orlando, etc.) and see if one performs better than the other.

The possibilities are pretty much endless with how this can be used to increase your sales. Even if you aren’t e-commerce you could use it to grow an offline business too by giving away the vacation if someone performs an action you want them to do.

Feel free to ask any questions but I’m far from an expert on it as I’ve only been using it a week but with such a significant jump in sales I wanted to share with everyone so they could check it out.

BTW if you are going to sign up and wouldn’t mind using my link I would be happy to make a little affiliate cash lol.
 

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Merging Left

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Not sure I understand this, but it sounds interesting. I've read through their FAQ and wanted to confirm my understanding with yours:

You're giving away free nights at specific luxury hotel locations for your clients/customers. They pay taxes & fees based on those free nights, but otherwise it's free to them. It's also "free" to you in that you're only spending $497/year regardless of how many vacations you give away. Clients/customers are limited to one international and one US-based vacation per individual per lifetime.

Is that about right? I'm thinking @Johnny boy ought to throw his recurring customers into a lottery to win a vacation after they sign up for a year or whatever makes sense. I'm thinking about how this can apply to a local services business in incentivizing people to sign up for long-term contracts...

Thanks for sharing. I will hit you up for an affiliate link if/when I move forward with this.
 

Rawseed

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Thank you for sharing this.

It's a great concept. People crave variable rewards. So, I could definitely see it working.

It screams scam, but I can't see where they're cheating people.

It's like outsourcing your contest creation.

As long as the product you're selling adds real value to your customer, then adding this incentive isn't a bad thing.
 

Xeon

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Just to make sure I understand it, does this mean I could also use these vacation giveaways as rewards on my sweepstakes in social media? One non-US vacation offer monthly?

E.g. Follow us + tag 2 friends in Comments to stand a chance to win a trip to Cancun!
 

Johnny boy

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Not sure I understand this, but it sounds interesting. I've read through their FAQ and wanted to confirm my understanding with yours:

You're giving away free nights at specific luxury hotel locations for your clients/customers. They pay taxes & fees based on those free nights, but otherwise it's free to them. It's also "free" to you in that you're only spending $497/year regardless of how many vacations you give away. Clients/customers are limited to one international and one US-based vacation per individual per lifetime.

Is that about right? I'm thinking @Johnny boy ought to throw his recurring customers into a lottery to win a vacation after they sign up for a year or whatever makes sense. I'm thinking about how this can apply to a local services business in incentivizing people to sign up for long-term contracts...

Thanks for sharing. I will hit you up for an affiliate link if/when I move forward with this.
As long as I'm the one that wins the trip sure I'll enter them in.
 

Matt Hunt

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Is the Dominican Republic on there?
 

amp0193

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@Ecom man

So there’s no limit?

I sell high ticket items at a low volume. Could I theoretically offer this to every one of my customers?

How “free” is the free vacation?

Does it just cover the hotel cost basically? No airfare, right?
 

Matt Hunt

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It does scream scam to me, or bait & hook, or perhaps they're really crappy resorts. I'll be interested to see how this works for you.

Does appear it's only the cost of the hotel, and not including taxes.
 

MJ DeMarco

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Sounds too good to be true, but if it isn't, I can see it being a great value skew on top of an already good offer.

Would hate to find out that after you've given away 30 vacations that their hotel was a Motel 6 off the freeway in podunk.
 
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Ecom man

Ecom man

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Not sure I understand this, but it sounds interesting. I've read through their FAQ and wanted to confirm my understanding with yours:

You're giving away free nights at specific luxury hotel locations for your clients/customers. They pay taxes & fees based on those free nights, but otherwise it's free to them. It's also "free" to you in that you're only spending $497/year regardless of how many vacations you give away. Clients/customers are limited to one international and one US-based vacation per individual per lifetime.

Is that about right? I'm thinking @Johnny boy ought to throw his recurring customers into a lottery to win a vacation after they sign up for a year or whatever makes sense. I'm thinking about how this can apply to a local services business in incentivizing people to sign up for long-term contracts...

Thanks for sharing. I will hit you up for an affiliate link if/when I move forward with this.
Yep that is a pretty good summation of it.
 

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Ecom man

Ecom man

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Just to make sure I understand it, does this mean I could also use these vacation giveaways as rewards on my sweepstakes in social media? One non-US vacation offer monthly?

E.g. Follow us + tag 2 friends in Comments to stand a chance to win a trip to Cancun!
Don’t know the rules on Facebook contests but I believe that is certainly one way to use it.
 
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Ecom man

Ecom man

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@Ecom man

So there’s no limit?

I sell high ticket items at a low volume. Could I theoretically offer this to every one of my customers?

How “free” is the free vacation?

Does it just cover the hotel cost basically? No airfare, right?
Correct, for the $500 a year it’s unlimited vacation giveaways.
It’s essentially the place to stay for free. The person has to pay about $20 a night for “taxes and fees” and it doesn’t include airfare or food.

They do offer upgrades if you attend timeshare crap as well but that isn’t required. I know the upgrades to the Mexico trips is all inclusive for $199 per couple for the trip when you listen to a 90 minute “meeting”
 
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Ecom man

Ecom man

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It does scream scam to me, or bait & hook, or perhaps they're really crappy resorts. I'll be interested to see how this works for you.

Does appear it's only the cost of the hotel, and not including taxes.
It’s through bookvip.com on the backend and I know a couple of people that have used them for trips without issues. It’s actually easier to use than some of the “free” resort giveaways out there. My sister got one given to her and it requires you to mail a money order for the taxes etc where as this is all done online/over the phone.

From what I understand they make the money on the upgrade cost plus get kickbacks on people that buy a timeshare etc.
 

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