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Business idea, advertising on cars?

Emiljasta

PARKED
Aug 13, 2018
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Hey all,

First of all, thank you for reading this. I just arrived at the part where MJ discusses someone called 'askhole' (p. 174, Unscripted). I am not someone that does not accept advice or does not take it, but I sometimes struggle with asking for opinions of other because it can feel personal. But here I am:

I was sitting in the car yesterday, and looked around me on the highway. All you see is cars. Everywhere. A idea came into my mind but I stopped myself because I had the feeling it sounded quiet stupid. Yesterday, when talking to my friends, I brought this idea up again and they were convinced that it would work. Me, myself, I think its not adding a lot of value, but maybe you guys think different about this.

CarAds:
What if you could bring company owners and car drivers together on a platform, where a company owner asks people to promote his company by putting a sticker on their car with his/her logo. For example: You are a company owner, situated in New York and you want more brand awareness for your company. You upload your request and want to spend a maximum of 1000 dollars for marketing costs. We, the platform, connects you to people that are willing to put your sticker on their car and drive around with it. They get, for example: 10 dollars for every week they are driving around with your sticker on it. If you are a brand that focuses on the high-end, you can ask for cars that have a minimum worth of for example 100.000 dollars. This also means that you are paying more to get your ad on that kind of cars. Ofcourse, this idea has to be thought out way better, but instead of wasting my time on a 'useless' idea, I was wondering what you guys were thinking.

Kind regards,
Emilj Asta
 

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Benji90

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Nov 3, 2019
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Oh wauw, I am living in the Netherlands so I never saw something like this! But this is exactly what I was talking about! Thanks a lot man.
I actually thought about doing this a few years ago, Unfortunately in the UK you'd need to have business insurance to drive your own car as you're using the car for business purposes.

Also I wanted the name "Rollingads.com" but it was like £15k+ for the domain name.
 

Tourmaline

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Oh wauw, I am living in the Netherlands so I never saw something like this! But this is exactly what I was talking about! Thanks a lot man.
Sounds like it has great potential then. Nothing wrong with copying business models either! Just come up with your own brand and copy and what not.

Adapting a successful business model into another country is a really great way to make good money and provide strong value.
 

MJ DeMarco

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Hey all,

First of all, thank you for reading this. I just arrived at the part where MJ discusses someone called 'askhole' (p. 174, Unscripted). I am not someone that does not accept advice or does not take it, but I sometimes struggle with asking for opinions of other because it can feel personal. But here I am:

I was sitting in the car yesterday, and looked around me on the highway. All you see is cars. Everywhere. A idea came into my mind but I stopped myself because I had the feeling it sounded quiet stupid. Yesterday, when talking to my friends, I brought this idea up again and they were convinced that it would work. Me, myself, I think its not adding a lot of value, but maybe you guys think different about this.

CarAds:
What if you could bring company owners and car drivers together on a platform, where a company owner asks people to promote his company by putting a sticker on their car with his/her logo. For example: You are a company owner, situated in New York and you want more brand awareness for your company. You upload your request and want to spend a maximum of 1000 dollars for marketing costs. We, the platform, connects you to people that are willing to put your sticker on their car and drive around with it. They get, for example: 10 dollars for every week they are driving around with your sticker on it. If you are a brand that focuses on the high-end, you can ask for cars that have a minimum worth of for example 100.000 dollars. This also means that you are paying more to get your ad on that kind of cars. Ofcourse, this idea has to be thought out way better, but instead of wasting my time on a 'useless' idea, I was wondering what you guys were thinking.

Kind regards,
Emilj Asta
Not a bad idea, so much so, it's already being done, at least here in the states. This *idea* has been around for some time, but it really hasn't gained much traction, at least in my neck of the woods.

I also don't know a lot of people with newer cars who want to pimp it out. Older, high mileage cars, perhaps.

PS: I changed the thread title to reflect the content.
 

Ing

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Jun 8, 2019
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I tried this 35 years agi in Germany. It didn’t work. Reasons look at MJ s post!
 
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Emiljasta

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Aug 13, 2018
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Thanks a lot for replying guys. Really appreciate that you guys are willing to provide feedback, it motivates me to ask questions more easily!
 

uroz

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Dec 2, 2016
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Had it here in Slovenia years ago. Didnt work out. Sorry to tell you that... Its hard, youd need a new spin on it somehow
 

Conscripted

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Had it here in Slovenia years ago. Didnt work out. Sorry to tell you that... Its hard, youd need a new spin on it somehow
I've only seen this done with fixed images or car wraps.

What if it were an animated display? I'm in the middle of nowhere Missouri and I'm starting to see LED billboards more frequently. What if the advertisement were a similar animated display the size of the Pizza Hut sign on a delivery vehicle?

Flexible displays are starting to be available too. How about a HD video running across the side or back of a vehicle?

-Conscripted
 

uroz

Contributor
Dec 2, 2016
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I could see it with LED displays on top of cars on business vehicles. Not private, in a way you dont even really want private vehicles because they dont do as much driving around the city as business vehicles.
Now getting someone to advertise you on his vehicle istead of his own business....
 

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MichaelCash

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Apr 7, 2013
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I think this works good for commercial cars and taxi cabs. For some reasons I dont not see many private cars with ads. I think there should be some rules and local laws on how you can use advertising - that's probably the reason why it is hard to make it work.
 

DST

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Nov 19, 2013
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They get, for example: 10 dollars for every week they are driving around with your sticker on it.
Can't imagine what kind of people and cars would do live advertisements on their car for $10/week


Its a cool idea, but has issues that needs to be sorted out
 

Veloman

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Feb 10, 2018
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I snapped this shot on the highway about 8 years ago. Sure got my attention.

Nowadays here in Austin TX, advertising on pedicabs downtown brings in good money.
 

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Benji90

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Nov 3, 2019
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I snapped this shot on the highway about 8 years ago. Sure got my attention.

Nowadays here in Austin TX, advertising on pedicabs downtown brings in good money.
Ah the good ol' "Donk" phase, don't know how it became a thing.
 

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