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Dark Water

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I started building this in May to take on Rank Math, Yoast, and every other bloated SEO plugin that likes to spam users with upsells, review requests, etc.

With tens of millions of installs, the leading SEO plugin players cannot simply rebuild their plugins to make them agentic-first from the ground up. Too much would break for their existing customers. And, bolting on AI capabilities as an afterthought will never be as clean. I built it for WP 7.0+ and up, which just launched earlier this year and unlocked the Abilities API, enabling more WP-specific agentic workflows.

I'm positioning it as a premium, private plugin, probably targeted towards agencies. $199/year for unlimited sites.

I built it with a combination of Fable 5 and my own 10 years of experience building websites & plugins on WordPress, pre-AI. The core SEO plugin covers 14 modules like schema, sitemaps, social, on-page SEO, etc... everything you need from an SEO plugin. The agentic part covers 30 capabilities. Reading SEO settings, auditing the sitemap, updating SEO fields, bulk editing post SEO, suggesting links, a review queue, approving proposals, logging all actions taken, etc. Each capability is super narrow which is why there are 30.


I initially built out an AI visibility report tool to go with it, a product that agencies can white-label and create reports for their clients. I am a bit conflicted on whether or not this should ship with the plugin at launch; its obviously a major differentiator, but it locks me into the agency-positioning play and its kind of a separate product. What I've done instead is convert into a free AI visibility scan as a leadgen tool.

That's it on the product side. I'll share the website & marketing strategy in a future post early next week, I have to finish building it this weekend.
 
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You hit a wall because the best advice isn't free—it's earned. Since 2007, MJ DeMarco has been active here daily (99.9% active rate), building a war room for entrepreneurs who refuse to settle for mediocrity.

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Piif epz cive-vitvist? Dep ovt ehipvod gievasit ietomz qutv epf gusnev dupvipv?
 
Piif epz cive-vitvist? Dep ovt ehipvod gievasit ietomz qutv epf gusnev dupvipv?

Zit vu cive vitvoph. Et gus dupvipv, vjisi ot vji ecomovz vu dsievi epf qacmotj fsegvt, O'mm howi e qett uwis gusnevvoph gievasit.

O'n voplisoph xovj vji ofie ug emmuxoph ov vu ifov mowi qutvt. Vjisi ot e raiai gus janept vu siwoix epf eqqsuwi cav qiuqmi xomm opiwovecmz tdsix ov aq us eavu-eqqsuwi.
 
Access Restricted: Unlock 1,000,000+ Posts

Stop Peeking Through the Keyhole.
Open the Door.

You hit a wall because the best advice isn't free—it's earned. Since 2007, MJ DeMarco has been active here daily (99.9% active rate), building a war room for entrepreneurs who refuse to settle for mediocrity.

  • Active Daily: Life-changing content posted dozens of times every day. No dead threads.
  • MJ's Inner Circle: Direct access to the author of The Millionaire Fastlane.
  • Vetted Network: Connect with founders scaling to 7 and 8 figures.
  • Proven Roadmaps: Strategy over motivation. Execution over "hustle porn."
"SCALED TO 6-FIGURE MONTHS"
"Tips and advice here saved me from huge mistakes, others allowed me to scale my business to 6-figure months."
— User MitchC
"INSANE QUALITY OF PEOPLE"
"The number of high quality people I've met from this forum has been insane. All of it predicated on building real value."
— User Richard Peck

"You are the average of the five people you surround yourself with."
Are you surrounding yourself with success?

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