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Need LinkedIn Profile but have 2 different businesses

Canadoz

New Contributor
Jul 13, 2018
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I need a LinkedIn Profile in order to run some LinkedIn ads for a new business but the only problem is I have 2 different active businesses already (all related in tech sector).

Having 2 other active businesses might look well dodgy to some potential customers...

Anybody any advice on how to deal with this?
 

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Jeff Noel

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Oct 26, 2018
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How would this be looking dodgy ?
People shouldn't care unless one or both businesses are going in the red, offering bad services/products, bad customer support, etc.

If the businesses are legit and provide value, it should only add value to your profile.
 

Canadoz

New Contributor
Jul 13, 2018
17
16
16
How would this be looking dodgy ?
People shouldn't care unless one or both businesses are going in the red, offering bad services/products, bad customer support, etc.

If the businesses are legit and provide value, it should only add value to your profile.
Thanks Jeff for your comment but I just thinks it dilutes the offering.
 

Mutant

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Jan 8, 2018
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Why do you need a LinkedIn profile?

I know - you already said - so you can run an ad for a business.

So:

Do you need to include your full work history? No.
Do you need to include a photo of yourself? No.
Do you need to include your education (if it was unrelated, or you think it’ll look bad for this business in some way)? No.
Do you need to appeal to a broad spread of potential employers? Lol. No.

It’s a marketing tool, not a confessional. Only put what you want to be seen by the people who will be clicking.

You said you will be advertising one business, so craft it around that business in the way you want to.

If you end up wanting to advertise a second business there & you want to keep that separate (think about who’s clicking - customers? Are you looking for potential investors? A “track record” could be useful at some point, but that’s another debate) then you could always set up another profile. There’s always plenty of people with the same or similar names, & if you don’t use a photo of yourself, it might not be obvious except to those who know you *do* run both (again, I refer to the other debate).

Point is, just take what you want from it.
No need to follow any “rules”.




Sent from my iPhone using Tapatalk
 

Canadoz

New Contributor
Jul 13, 2018
17
16
16
Why do you need a LinkedIn profile?

I know - you already said - so you can run an ad for a business.

So:

Do you need to include your full work history? No.
Do you need to include a photo of yourself? No.
Do you need to include your education (if it was unrelated, or you think it’ll look bad for this business in some way)? No.
Do you need to appeal to a broad spread of potential employers? Lol. No.

It’s a marketing tool, not a confessional. Only put what you want to be seen by the people who will be clicking.

You said you will be advertising one business, so craft it around that business in the way you want to.

If you end up wanting to advertise a second business there & you want to keep that separate (think about who’s clicking - customers? Are you looking for potential investors? A “track record” could be useful at some point, but that’s another debate) then you could always set up another profile. There’s always plenty of people with the same or similar names, & if you don’t use a photo of yourself, it might not be obvious except to those who know you *do* run both (again, I refer to the other debate).

Point is, just take what you want from it.
No need to follow any “rules”.




Sent from my iPhone using Tapatalk
Thank you for that. You're right about the rules.

The best business people often don't follow the normal rules!
 

Hannah982

New Contributor
May 30, 2019
3
1
11
I need a LinkedIn Profile in order to run some LinkedIn ads for a new business but the only problem is I have 2 different active businesses already (all related in tech sector).

Having 2 other active businesses might look well dodgy to some potential customers...

Anybody any advice on how to deal with this?
Any case is always better to separate the profiles. Just create a new one and grow it fast with automation tools like https://linkedhelper.com/ to make it more relevant and organic.
 

IceTmango

New Contributor
Jun 8, 2019
3
3
1
lead-bound.io
I need a LinkedIn Profile in order to run some LinkedIn ads for a new business but the only problem is I have 2 different active businesses already (all related in tech sector).

Having 2 other active businesses might look well dodgy to some potential customers...

Anybody any advice on how to deal with this?
Hi Canadoz,

So having active businesses simultaneously isn't an issue.

The reason why you'd want to have separate profiles when targeting is as follows:
1. You have limited number of messaging on a single profile.
2. You'd want your profile to reflect someone who your target audience wants to contact. So if your audience is in tech and your profile positions you as an expert then they'll want to reach out to you. However, whilst this is good for this profile if you're also targeting people in another sector than the same profile won't give you as much clout. So it'd be like your saying come buy my awesome burgers, but your profile is saying I'm a great tech expert of all time.
3. And lastly you'd want to have one profile focused on targeting a specific audience due the same reasons pointed out in the second point I mentioned.

I hope this helped you out Canodoz.

If you'd like help in lead generation on linkedin feel free to message me.

Cheers,
Tan
 

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