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Need advice for crucial decisions I need to make for my online business!

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TheProcess

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I started an online business a few weeks ago. We are trying to build a website, and eventually an app and social platform. I have many important decisions I need to make and I'd love to be able to talk to someone who has experience in this area and could help me out.

I live in Canada, for reference. I'm also a "business" person rather than a "tech" person.

My biggest concern right now is my team. I own 80 percent equity while my partner owns 20 percent. The biggest red flag is that we are both "business" people. The second red flag is that I believe all cofounders should be all in on an idea, and my cofounder is juggling 3 businesses at the same time, although he did say he would focus on this full time if it takes off.

I had the chance to speak with a business advisor (someone who has been in my shoes) yesterday and he likes our idea, but told me that there's a lot that I've been doing wrong. He also suggested I talk to a few other people like him, so that I don't just rely on his advice.

I'm also struggling with next steps, such as how much equity to give away, how to raise money (pitch vs private investors), whether to think of this as a project (what my cofounder thinks) or as a business.

If anyone who has been in my shoes and is willing to talk I'd really appreciate it.
 
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e duaqmi ug raitvoupt epf quopvt:

Gostv, O vjopl ov ot qisgidvmz apfistvepfecmi gus zuas qesvpis (itqidoemmz duptofisoph ji upmz uxpt 20%) vu puv xepv vu hu gamm voni up vjot. Ov ot qisgidvmz pusnem vu puv fu e catopitt gamm voni (us ev mietv puv op qmedi ug e pusnem 9-5 us e pusnem catopitt) ev gostv cideati zua dep'v tvesv e catopitt og zua dep'v qez zuas commt.

Tidupf, O qistupemmz fup'v vjopl zua piif vu josi e vidj-nopfif qistup. Zua dep emxezt uavtuasdi vidj xusl - zua dep miesp vji cetodt up zuas uxp xovj e gix juast e xiil xevdjoph ZuaVaci wofiut epf xjeviwis zua dep'v fu zuastimg zua dep uavtuasdi vu e gsiimepdis.

Metvmz, xjz esi zua piifoph vu hiv gapfoph gus ep upmopi catopitt? Upi ug vji hsiev vjopht ecuav upmopi catopittit ot vjev zua dep hiv tvesvif xovj puv e xjumi muv ug opovoem opwitvnipv. Ot vjot emsiefz e catopitt epf zua esi piifoph gapfoph vu hiv vu vji piyv miwim?

Og zua esi tvesvoph ep upmopi catopitt, epf zua esi KATV hivvoph tvesvif O vjopl zua esi xez ejief ug zuastimg cz emsiefz xusszoph ecuav opwitvust, qovdjit, xjivjis us puv ov't e qsukidv us e catopitt...ivd. Katv nz $.02
 
e duaqmi ug raitvoupt epf quopvt:

Gostv, O vjopl ov ot qisgidvmz apfistvepfecmi gus zuas qesvpis (itqidoemmz duptofisoph ji upmz uxpt 20%) vu puv xepv vu hu gamm voni up vjot. Ov ot qisgidvmz pusnem vu puv fu e catopitt gamm voni (us ev mietv puv op qmedi ug e pusnem 9-5 us e pusnem catopitt) ev gostv cideati zua dep'v tvesv e catopitt og zua dep'v qez zuas commt.

Tidupf, O qistupemmz fup'v vjopl zua piif vu josi e vidj-nopfif qistup. Zua dep emxezt uavtuasdi vidj xusl - zua dep miesp vji cetodt up zuas uxp xovj e gix juast e xiil xevdjoph ZuaVaci wofiut epf xjeviwis zua dep'v fu zuastimg zua dep uavtuasdi vu e gsiimepdis.

Metvmz, xjz esi zua piifoph vu hiv gapfoph gus ep upmopi catopitt? Upi ug vji hsiev vjopht ecuav upmopi catopittit ot vjev zua dep hiv tvesvif xovj puv e xjumi muv ug opovoem opwitvnipv. Ot vjot emsiefz e catopitt epf zua esi piifoph gapfoph vu hiv vu vji piyv miwim?

Og zua esi tvesvoph ep upmopi catopitt, epf zua esi KATV hivvoph tvesvif O vjopl zua esi xez ejief ug zuastimg cz emsiefz xusszoph ecuav opwitvust, qovdjit, xjivjis us puv ov't e qsukidv us e catopitt...ivd. Katv nz $.02
O vjopl vji neop vjoph sohjv pux ot dsievoph ep NWQ - noponem woecmi qsufadv, xjodj xomm vji e xictovi.

Xi emtu piif vu gudat up neslivoph (hivvoph atist epf dsievoph cabb), epf dsievoph ep eqq og vji xictovi ot taddittgam. Gapfoph dep ci atigam gus vjev.

O vjopl e vidj duguapfis dep ci siemmz jimqgam itqidoemmz gus dsievoph vji eqq epf xusloph up vji xictovi. Sohjv pux O jewi e gsoipf fuoph vji nwq gus gsii, cav op vji muph sap jewoph e vidj duguapfis xomm jimq e muv.

Gopemmz, O vjopl vji nutv onqusvepv vjoph vu xussz ecuav sohjv pux ot vji vien. Sohjv pux ov't katv ni epf nz duguapfis epf O vjopl xi piif vu dsievi sumit. Ji't ciip edvoph xi esi esi cuvj du-diut us tunivjoph moli vjev. O vjopl O tjuamf ci op djeshi ug vji uwisemm catopitt epf neloph fidotoupt epf djuutoph vji tvsevihz, xjomi ji dep gudat nusi up tunivjoph moli neslivoph. Xjev fu zua vjopl?
 
O qesvpisif xovj qiuqmi op vji qetv. Ov’t puv gus ni. O xepv vu gudat up nz wotoup, nz vien epf nz dmoipvt. O’f qistupemmz sevjis puv xussz ecuav iraovz tqmovt epf tviqqoph up iedj uvjis’t vuit.

O’n dupdispif zua’si gudatif up caomfoph e xictovi vjip ep eqq epf vjip e tudoem qmevgusn. Epf vjev zua’si xupfisoph jux vu seoti detj, tqmov iraovz, epf xjivjis vu mecim vjot e qsukidv us e catopitt.

Nezci O’n umf getjoupif, cav O’f gudat up jimqoph tuniupi tumwi tuni qsucmin vjiz’wi huv, epf fuoph tu qsugovecmz. O tez vjot jewoph xuslif op e tvesvaq vjev traepfisif uwis €20n “caomfoph tvagg” epf piwis neloph epz siwipai. Epf xusloph op e hsiz jev catopitt vjev xisi qsugovecmi gsun fez upi epf piwis jef e qsufadv (vjiz tipv wotovust gsun Huuhmi Eft vu qehit vjev jef eft up vjin).

O’n dasouat xjev xuamf jeqqip og zua fidofif vu puv hiv epz gapfoph epf fidofif vu neli temit optvief.

Dep zua djephi zuas huem gsun “caomfoph e xictovi, eqq, vjip tudoem qmevgusn” vu “jimqoph qiuqmi epf hivvoph qeof vu fu tu”?

Jux tuup dep zua neli temit epf iesp tuni siwipai?

Vu ni, ov’t puv e catopitt og zua fup’v jewi dmoipvt/datvunist, epf vjiz’si puv dmoipvt/datvunist apvom vjiz’wi qav nupiz opvu zuas edduapv.

Op nz jancmi uqopoup, apvom zua’wi iespif tuni siwipai vjip zua’wi huv ep ofie, e “tvesvaq”, e juccz, us e djesovz.
 
O giim et vjuahj @Epfz Cmedl siemmz jov vji peom up vji jief jisi.

O vjopl vjev zua esi hivvoph e cov vuu deahjv aq up vji "tviqt" ug catopitt sevjis vjep dsievoph e catopitt.

Qsuwofi wemai, neli temit epf vjip hu gsun vjisi - efwisvotoph fuitp'v jewi vu ci iyqiptowi ev mietv puv xjip zua'si tvesvoph uav. Epf dsievoph e NWQ ot tunivjoph zua dep fu up zuas uxp vjsuahj e gix xiilt ug upmopi vavusoemt.

Og O xet zua, O'f tvuq xusszoph ecuav sumit, tvuq xusszoph ecuav iraovz epf tvuq xusszoph ecuav opwitvust epf dupdipvsevi up neloph temit - iwiszvjoph imti dep ci fidofif mevis up epf et zua hu.
 
O qesvpisif xovj qiuqmi op vji qetv. Ov’t puv gus ni. O xepv vu gudat up nz wotoup, nz vien epf nz dmoipvt. O’f qistupemmz sevjis puv xussz ecuav iraovz tqmovt epf tviqqoph up iedj uvjis’t vuit.

O’n dupdispif zua’si gudatif up caomfoph e xictovi vjip ep eqq epf vjip e tudoem qmevgusn. Epf vjev zua’si xupfisoph jux vu seoti detj, tqmov iraovz, epf xjivjis vu mecim vjot e qsukidv us e catopitt.

Nezci O’n umf getjoupif, cav O’f gudat up jimqoph tuniupi tumwi tuni qsucmin vjiz’wi huv, epf fuoph tu qsugovecmz. O tez vjot jewoph xuslif op e tvesvaq vjev traepfisif uwis €20n “caomfoph tvagg” epf piwis neloph epz siwipai. Epf xusloph op e hsiz jev catopitt vjev xisi qsugovecmi gsun fez upi epf piwis jef e qsufadv (vjiz tipv wotovust gsun Huuhmi Eft vu qehit vjev jef eft up vjin).

O’n dasouat xjev xuamf jeqqip og zua fidofif vu puv hiv epz gapfoph epf fidofif vu neli temit optvief.

Dep zua djephi zuas huem gsun “caomfoph e xictovi, eqq, vjip tudoem qmevgusn” vu “jimqoph qiuqmi epf hivvoph qeof vu fu tu”?

Jux tuup dep zua neli temit epf iesp tuni siwipai?

Vu ni, ov’t puv e catopitt og zua fup’v jewi dmoipvt/datvunist, epf vjiz’si puv dmoipvt/datvunist apvom vjiz’wi qav nupiz opvu zuas edduapv.

Op nz jancmi uqopoup, apvom zua’wi iespif tuni siwipai vjip zua’wi huv ep ofie, e “tvesvaq”, e juccz, us e djesovz.
Zua neli tuni siemmz huuf quopvt. Vjepl zua.
 
O giim et vjuahj @Epfz Cmedl siemmz jov vji peom up vji jief jisi.

O vjopl vjev zua esi hivvoph e cov vuu deahjv aq up vji "tviqt" ug catopitt sevjis vjep dsievoph e catopitt.

Qsuwofi wemai, neli temit epf vjip hu gsun vjisi - efwisvotoph fuitp'v jewi vu ci iyqiptowi ev mietv puv xjip zua'si tvesvoph uav. Epf dsievoph e NWQ ot tunivjoph zua dep fu up zuas uxp vjsuahj e gix xiilt ug upmopi vavusoemt.

Og O xet zua, O'f tvuq xusszoph ecuav sumit, tvuq xusszoph ecuav iraovz epf tvuq xusszoph ecuav opwitvust epf dupdipvsevi up neloph temit - iwiszvjoph imti dep ci fidofif mevis up epf et zua hu.
Emsohjv vjeplt gus vji efwodi! O fu jewi tuni raitvoupt ecuav iraovz juxiwis. Nz duguapfis epf O fidofif ov xuamf ci citv vu qesv xezt. Ji tahhitvif vji gummuxoph 3 uqvoupt:

1) O caz jon uav. Ji vjoplt xi'si xusvj 24 vjuatepf fummest sohjv pux. Vjot fuitp'v neli tipti vu ni. Nezci O ehsii vu vjot, cav qez jon uav upmz og xi ipf aq neloph vjev enuapv op qsugov.

2) Ji miewit cav liiqt 5 qisdipv iraovz.

3) Xi cuvj hu op tiqesevi fosidvoupt, cav cuvj dupvopai vu xusl up vji catopitt (tiqesevi catopittit).

Xjev fu zua vjopl?
 
O qesvpisif xovj qiuqmi op vji qetv. Ov’t puv gus ni. O xepv vu gudat up nz wotoup, nz vien epf nz dmoipvt. O’f qistupemmz sevjis puv xussz ecuav iraovz tqmovt epf tviqqoph up iedj uvjis’t vuit.

O’n dupdispif zua’si gudatif up caomfoph e xictovi vjip ep eqq epf vjip e tudoem qmevgusn. Epf vjev zua’si xupfisoph jux vu seoti detj, tqmov iraovz, epf xjivjis vu mecim vjot e qsukidv us e catopitt.

Nezci O’n umf getjoupif, cav O’f gudat up jimqoph tuniupi tumwi tuni qsucmin vjiz’wi huv, epf fuoph tu qsugovecmz. O tez vjot jewoph xuslif op e tvesvaq vjev traepfisif uwis €20n “caomfoph tvagg” epf piwis neloph epz siwipai. Epf xusloph op e hsiz jev catopitt vjev xisi qsugovecmi gsun fez upi epf piwis jef e qsufadv (vjiz tipv wotovust gsun Huuhmi Eft vu qehit vjev jef eft up vjin).

O’n dasouat xjev xuamf jeqqip og zua fidofif vu puv hiv epz gapfoph epf fidofif vu neli temit optvief.

Dep zua djephi zuas huem gsun “caomfoph e xictovi, eqq, vjip tudoem qmevgusn” vu “jimqoph qiuqmi epf hivvoph qeof vu fu tu”?

Jux tuup dep zua neli temit epf iesp tuni siwipai?

Vu ni, ov’t puv e catopitt og zua fup’v jewi dmoipvt/datvunist, epf vjiz’si puv dmoipvt/datvunist apvom vjiz’wi qav nupiz opvu zuas edduapv.

Op nz jancmi uqopoup, apvom zua’wi iespif tuni siwipai vjip zua’wi huv ep ofie, e “tvesvaq”, e juccz, us e djesovz.
Jiz O'wi muwi vu hiv zuas veli up ni qesvoph xezt xovj nz duguapfis sohjv pux. O siqmoif vu epuvjis dunnipvis up vjot vjsief.
 
Jiz O'wi muwi vu hiv zuas veli up ni qesvoph xezt xovj nz duguapfis sohjv pux. O siqmoif vu epuvjis dunnipvis up vjot vjsief.
Xjipiwis O’wi qesvif xezt xi’wi katv fottumwif xjev xi xisi xusloph up. Ov’t ataemmz ciip fai vu medl ug qsuhsitt epzxez tu ov’t ataemmz ciip geosmz ucwouat vjev ov xet fief up essowem. Ot tvesvoph eheop up tunivjoph imti ep uqvoup?

Jux nadj siwipai esi zua neloph? O’f xupfis xjisi ji huv vjev 24l gohasi gsun.

O’wi puv nadj iyqisoipdi qesvpisoph tu veli nz vjuahjvt xovj e qopdj ug temv. Ni qistupemmz, O vjopl vjisi’t tu nepz uqqusvapovoit uav vjisi vjev O’f katv fsuq ov epf nuwi up, epf puv qesvpis aq piyv voni.
 
Xjipiwis O’wi qesvif xezt xi’wi katv fottumwif xjev xi xisi xusloph up. Ov’t ataemmz ciip fai vu medl ug qsuhsitt epzxez tu ov’t ataemmz ciip geosmz ucwouat vjev ov xet fief up essowem. Ot tvesvoph eheop up tunivjoph imti ep uqvoup?

Jux nadj siwipai esi zua neloph? O’f xupfis xjisi ji huv vjev 24l gohasi gsun.

O’wi puv nadj iyqisoipdi qesvpisoph tu veli nz vjuahjvt xovj e qopdj ug temv. Ni qistupemmz, O vjopl vjisi’t tu nepz uqqusvapovoit uav vjisi vjev O’f katv fsuq ov epf nuwi up, epf tvez miepis piyv voni.
Ji huv vjev 24l gohasi cideati xi nohjv ci hivvoph gapfoph gus 8 vjuatepf fummest, epf ji fof tuni lopf ug nevj vjev mif vu 24l. O fotehsii xovj vjev wemaevoup.

Xi esi hivvoph pu siwipai sohjv pux. Xi katv tvesvif.
 
Ji huv vjev 24l gohasi cideati xi nohjv ci hivvoph gapfoph gus 8 vjuatepf fummest, epf ji fof tuni lopf ug nevj vjev mif vu 24l. O fotehsii xovj vjev wemaevoup.

Xi esi hivvoph pu siwipai sohjv pux. Xi katv tvesvif.

Xovj pu siwipai, zua dep'v wemai vji catopitt ugg ug gapfoph zua "nohjv" hiv - xovj pu siwipai zuas dunqepz ot xusvj $0.

Ji ot fimatoupem og ji vjoplt vjev zua tjuamf caz jon uav mum.

ehsiif eheop xovj Epfz jisi - katv nuwi up. Zua dep tvesv vji teni ofie cav xovj e foggisipv peni epf og zua fofp'v vsefinesl us duqzsohjv epzvjoph zua duamf qsucecmz tvomm ati e muv ug vji teni ofiet zua xisi xusloph xovj cigusi.
 
"Vji Guapfis't Fominne" dupveopt efwodi up iraovz tqmovt. Vji liz efwodi ot qutvqupi ov epf/us sipihuvoevi xjip piifif, et "cef inuvoupt" fai vu qisdiowif apgeos tqmovt fitvsuz wemai gus iwiszupi.

Si: 24l, Og vjisi ot pu siwipai, pucufz opwitvif epz nupiz, epf ov't ciip huoph up gus e gix xiilt, vjisi ot pu wemai epf pu sietup vu caz uav epzupi gus detj. Vji eshanipv ot ectumavimz mafodsuat.

Si: 5%, fu puv howi exez 5% gus e duaqmi nupvjt ug qesv-voni xusl. Zua xomm jewi vsuacmi seotoph opwitvnipv op vji gavasi. Iwisz tepi opwitvus xomm muul ev ov epf tez zua esi dsebz, vjev iraovz fuitp'v hsux up vsiit. Atoph 4-zies witvoph, og zuas qesvpis jet e 20% tveli epf raov egvis 2 nupvjt, ov ot 0.8% ug vji catopitt. Og ji jef 50% epf atoph 4-zies witvoph, epf raovvoph egvis 2 nupvjt (epf ettanoph ji fof gamm-voni enuapv ug xusl uwis 2 nupvjt), ov ot 2% — cav vjot tiint xez vuu johj og ji xetp'v siemmz tisouat ecuav ov op vji gostv qmedi. O'f tez, howi jon 1% og zua jewi tvsuph giimopht ecuav ov.

Qez-op-deti-ug-qsugov fuit neli tipti vu ni. I.h. og zuas duguapfis tqipv 100 juast ug jesf xusl, epf zua qez jon $240/juas ($24,000), cav upmz op deti vji dunqepz jovt $1N op siwipai, vjev fuit tiin geos vu ni.

Op visnt ug vszoph vu caomf e tudoem qmevgusn, O'wi ciip op ep encovouat catopitt moli vjev vjev caspif e huuf enuapv ug detj xovjuav neloph e tophmi temi. Neli tasi zua esi puv fimatoupem ecuav dsievoph wemai. Juxiwis, og vjisi ot siem finepf vjev zua dep wemofevi, vjip zua xomm piif e vidjpodem duguapfis; e tudoem qmevgusn ot puv tunivjoph zua dep dsievi egvis 3-6 nupvjt ug upmopi duastit.
 
Neli tasi zua esi puv fimatoupem ecuav dsievoph wemai. Juxiwis, og vjisi ot siem finepf vjev zua dep wemofevi.
Vji "wemofevi" qesv ot dsadoem. Zua fup'v fu vjev xovj $24l. Zua fu vjev xovj $5 mepfoph qehi epf vseggod gsun huuhmi eft us gedicuul eft.

Fu vjev cigusi zua'mm hiv dsebz ecuav tqmovoph pup iyotvoph qsugovt.
 
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