I see some people documenting their app development process. So I will contribute and do the same. It should help some people here get a feel for another way to do it. I also am a believer that thoughts manifest into reality. So this will serve a purpose for me as well.
I will begin with a short background:
I am involved in 2 start-ups. My first start-up a large social application that is intended to do a lot of good for the higher education community and all of that fun stuff. It addresses some major needs but it is also complex. This is "passion business" - money is not the underlying motive.
This start-up (no it is not askagrandmom.com)- Money is the underlying motive. It is either going to completely tank, or I'm going to get me amazingly rich in a short amount of time. If this works then it will be like stepping onto the Fastlane with shoes full of rocket fuel.
Now I will continue by saying that I am not an advocate for running two start-ups at once. I think that this is a poor decision if you think in terms of opportunity costs. However, in this situation I am breaking my rule. I am breaking my rule because this is a unique situation. This business will be mostly passive after I get it in the hands of the right people.
The Details
at this point of the game it is too early to reveal the idea. And I may not be able to reveal the site is fully developed. But I can give some details about it.
Industry:
Tourism & Community Based (don't ask me what community based means. I threw that in to describe another part of the industry that I can't come up with a word for. I'm trying to say the people who live in the community)
Location:
East Coast & West Coast of the United States and possibly other locations.
Product:
A website and an Application. I will target the iphone first then the android device. Why iPone? Based on the studies that I have read - in the last year Apple appears to be increasing their market share of iphone users while Android is stable. Android stayed stable around 48% while iphone spiked up. I hope that I read the right study. In the future I will have the product on both.
the Website is key for certain users to set up their products for sale and the application is used for the actual user to buy the product.
Revenue Model:
Under 1.5k for App and website. Extremely straightforward app - staying lean.
Marketing Plan
Limited marketing needed. Provide banners and marketing materials for the user backend on the website. I can easily produce this stuff on lulu.com and integrate it into the website. Also provide links, buttons, and electronic based banners.
My marketing is extremely passive because I am basically just dipping into a stream of untapped traffic that is already paying for a the product but in another form. Limited SEO needed, virtually very little money to place into advertising.
Needs That This Product Fulfills
The only barrier is that I need to convince the right people to adopt this. That will be easy enough. Based on what I am seeing they will have no issue with this. They have identified the need themselves but have not made the move.
Current Progress:
very good domain name purchased.
waiting to make my move with the developers. I spoke to them on the phone today. They tried to add some bells and whistles. I said no (no is your most powerful tool) My focus is to stay lean and get a time sensitive product out there.
This sounds amazing but keep in mind that there are some downsides to this. I'm not testing my market. I'm just diving into it. This market however is completely proven and growing, yet my product adds a change which might not be accepted by the higher powers. So in that regard it's not proven. I'm probably being more 'unconventional' than most with this. I don't really care though. I'm not one to get caught up in the 'rules'. Life is too shore, and rules are meant for lawyers so they can make some money. I'll just wing it and hope for the best.
I'll update this as I make process.
I will begin with a short background:
I am involved in 2 start-ups. My first start-up a large social application that is intended to do a lot of good for the higher education community and all of that fun stuff. It addresses some major needs but it is also complex. This is "passion business" - money is not the underlying motive.
This start-up (no it is not askagrandmom.com)- Money is the underlying motive. It is either going to completely tank, or I'm going to get me amazingly rich in a short amount of time. If this works then it will be like stepping onto the Fastlane with shoes full of rocket fuel.
Now I will continue by saying that I am not an advocate for running two start-ups at once. I think that this is a poor decision if you think in terms of opportunity costs. However, in this situation I am breaking my rule. I am breaking my rule because this is a unique situation. This business will be mostly passive after I get it in the hands of the right people.
The Details
at this point of the game it is too early to reveal the idea. And I may not be able to reveal the site is fully developed. But I can give some details about it.
Industry:
Tourism & Community Based (don't ask me what community based means. I threw that in to describe another part of the industry that I can't come up with a word for. I'm trying to say the people who live in the community)
Location:
East Coast & West Coast of the United States and possibly other locations.
Product:
A website and an Application. I will target the iphone first then the android device. Why iPone? Based on the studies that I have read - in the last year Apple appears to be increasing their market share of iphone users while Android is stable. Android stayed stable around 48% while iphone spiked up. I hope that I read the right study. In the future I will have the product on both.
the Website is key for certain users to set up their products for sale and the application is used for the actual user to buy the product.
Revenue Model:
- Small Commission On Sales
- Advertisements in Products
- Data Collection for Sale to Tourism industry (i.e., hotels, resturants, etc..)
Under 1.5k for App and website. Extremely straightforward app - staying lean.
Marketing Plan
Limited marketing needed. Provide banners and marketing materials for the user backend on the website. I can easily produce this stuff on lulu.com and integrate it into the website. Also provide links, buttons, and electronic based banners.
My marketing is extremely passive because I am basically just dipping into a stream of untapped traffic that is already paying for a the product but in another form. Limited SEO needed, virtually very little money to place into advertising.
Needs That This Product Fulfills
- Makes a system easier and more productive
- Lower overhead and production costs
- Greater accountability
- Need for electronic and mobile integration.
- Saves people time and money.
- Higher conversation rates
- Flexile to fit into various business systems across a broad spectrum. Many businesses in this industry have slight variations in the way that they operate their business. I therefore need to keep the app and site flexible to account for this.
The only barrier is that I need to convince the right people to adopt this. That will be easy enough. Based on what I am seeing they will have no issue with this. They have identified the need themselves but have not made the move.
Current Progress:
very good domain name purchased.
waiting to make my move with the developers. I spoke to them on the phone today. They tried to add some bells and whistles. I said no (no is your most powerful tool) My focus is to stay lean and get a time sensitive product out there.
This sounds amazing but keep in mind that there are some downsides to this. I'm not testing my market. I'm just diving into it. This market however is completely proven and growing, yet my product adds a change which might not be accepted by the higher powers. So in that regard it's not proven. I'm probably being more 'unconventional' than most with this. I don't really care though. I'm not one to get caught up in the 'rules'. Life is too shore, and rules are meant for lawyers so they can make some money. I'll just wing it and hope for the best.
I'll update this as I make process.
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