MJ DeMarco
I followed the science; all I found was money.
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Read Unscripted!
Here's a classic case of why marketing is so important as a skill, even if you create the best product ever.
You could formulate the cure to cancer, but if you can't sell it and get the sales cycle rolling, your great product won't be exposed to those who need it. In Unscripted , I call this fact the Cancer Corrollary.
With a great product but poor marketing, you succeed at NEED, but FAIL at execution.
In this case, linked below, the author created a great book that languished on the market for a decade with little sales. The book needed a little marketing (and yes, luck) to turn things around.
With respect to "luck" - notice how ACTION altered probability so "luck" had a chance to appear. Without the ACTION, there is no luck. His daughter turned the dial of the gumball machine and a GOLD gumball popped out.
Action is fundamental to LUCK because it is fundamental to moving probability.
Action creates luck because it changes probability, even in the slightest.
Marketing is how great products find its way to buyers.
Without either, you'd might as well be sitting on the cure to cancer, without 1 buyer.
people.com
You could formulate the cure to cancer, but if you can't sell it and get the sales cycle rolling, your great product won't be exposed to those who need it. In Unscripted , I call this fact the Cancer Corrollary.
With a great product but poor marketing, you succeed at NEED, but FAIL at execution.
In this case, linked below, the author created a great book that languished on the market for a decade with little sales. The book needed a little marketing (and yes, luck) to turn things around.
With respect to "luck" - notice how ACTION altered probability so "luck" had a chance to appear. Without the ACTION, there is no luck. His daughter turned the dial of the gumball machine and a GOLD gumball popped out.
Action is fundamental to LUCK because it is fundamental to moving probability.
Action creates luck because it changes probability, even in the slightest.
Marketing is how great products find its way to buyers.
Without either, you'd might as well be sitting on the cure to cancer, without 1 buyer.
Vermont Man's Book Becomes a Bestseller 10 Years After Its Release — Thanks to His Daughter's TikTok
A Vermont father of three is now a best-selling author more than a decade after publishing his first novel after his daughter shared his story on Tiktok
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