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EXECUTION Mobile App not get enough conversions

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Ned

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Dec 2, 2016
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I recently created a travel mobile app but not getting enough conversion. Do you have any advice on how to become great at execution and marketing the product? I've tried Apple Search Ads but not getting that far with it.
 

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trace987

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I know that it would be obvious, but firstly you should read some basic online marketing tools and strategies. Also I suggest you to refer to the successful app marketing campaigns. The cheapest and easiest way is to search variants, filter and try them.
 

PedroG

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What specifically is not working with your Apple Search Ads? Not enough impressions, or conversions? Are there enough people searching for your keywords? How specific are the keywords you are targeting? If someone searches for those terms, is it clear that they are looking to solve the issue your app solves?
 
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Ned

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Dec 2, 2016
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What specifically is not working with your Apple Search Ads? Not enough impressions, or conversions? Are there enough people searching for your keywords? How specific are the keywords you are targeting? If someone searches for those terms, is it clear that they are looking to solve the issue your app solves?
I've tried Apple Search Ads but hardly getting any impressions. There's so much competition in the travel industry it's hard to standout.
 

BrooklynHustle

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I recently created a travel mobile app but not getting enough conversion. Do you have any advice on how to become great at execution and marketing the product? I've tried Apple Search Ads but not getting that far with it.
What's the value proposition for your app? Why should someone download and use it as opposed to other stuff that out there?

What else have you tried besides Search Ads?
 
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Ned

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Dec 2, 2016
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What's the value proposition for your app? Why should someone download and use it as opposed to other stuff that out there?

What else have you tried besides Search Ads?
Haven't tried anything else yet but going to do twitter blast ads. I've also creating a video for the app and looking for the best keywords to use. Also I sent apple an email trying to understand why the Seach Ads isn't getting many impressions. It has over '100' 5 star ratings which is good but the problem with my travel app is it using an affiliate program to sell flights and hotel bookings. I'm not sure if affiliate programs are fastlane and if it's worth keeping going with this as it's hard to get a value proposition because of this but I did think about redesigning the User Experience to make it more engaging.
 

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