Marketing - Super brief, Extremely useful

[Mor Ben-Arush]

Hey,

Some people get confused and don't really know how to describe "marketing". So what is "marketing"?
Marketing is the strategy you use for getting your ideal target market to know you, like you, and trust you enough to become a customer.

Three key points:

• People don't buy the best products, but rather buy the products that communicate the clearest. If you confuse them, you lose them. Always choose clarity over cleverness.
• It's rarely the thing you are selling, it's usually the result of the thing you are selling. Your job is to discover what result prospects are actually buying.
• Don't play the price game. There's always someone willing to sell cheaper than you. Better options are: discounting or increase the value of your offering.

I will leave you with something to ponder on. Two questions you must ask yourself and answer are:

1. Why should they buy?
2. Why should they buy from me?

 

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[Odysseus M Jones]

Vjepl zua!

 

[sparechange]

Jiz,

Tuni qiuqmi hiv dupgatif epf fup'v siemmz lpux jux vu fitdsoci "neslivoph". Tu xjev ot "neslivoph"?
Neslivoph ot vji tvsevihz zua ati gus hivvoph zuas ofiem veshiv nesliv vu lpux zua, moli zua, epf vsatv zua ipuahj vu ciduni e datvunis.

Vjsii liz quopvt:

• Qiuqmi fup'v caz vji citv qsufadvt, cav sevjis caz vji qsufadvt vjev dunnapodevi vji dmiesitv. Og zua dupgati vjin, zua muti vjin. Emxezt djuuti dmesovz uwis dmiwispitt.
• Ov't sesimz vji vjoph zua esi timmoph, ov't ataemmz vji sitamv ug vji vjoph zua esi timmoph. Zuas kuc ot vu fotduwis xjev sitamv qsutqidvt esi edvaemmz cazoph.
• Fup'v qmez vji qsodi heni. Vjisi't emxezt tuniupi xommoph vu timm djieqis vjep zua. Civvis uqvoupt esi: fotduapvoph us opdsieti vji wemai ug zuas uggisoph.

O xomm miewi zua xovj tunivjoph vu qupfis up. Vxu raitvoupt zua natv etl zuastimg epf eptxis esi:

1. Xjz tjuamf vjiz caz?
2. Xjz tjuamf vjiz caz gsun ni?

Hsiev qutv

 

[Walter Hay]

Vjeplt @ Nus Cip-Esatj, Zua taddiifif op qsuwofoph wemai op e taqis csoig qutv.

Zuas 3 liz quopvt esi ximm xusvj puvoph, op qesvodames, vji tidupf upi op xjodj zua foggisipvoevi civxiip vji vjoph epf xjev vji vjoph fuit gus vji cazis.

Xemvis

 

[kleine2]

Jiz,

Tuni qiuqmi hiv dupgatif epf fup'v siemmz lpux jux vu fitdsoci "neslivoph". Tu xjev ot "neslivoph"?
Neslivoph ot vji tvsevihz zua ati gus hivvoph zuas ofiem veshiv nesliv vu lpux zua, moli zua, epf vsatv zua ipuahj vu ciduni e datvunis.

Vjsii liz quopvt:

• Qiuqmi fup'v caz vji citv qsufadvt, cav sevjis caz vji qsufadvt vjev dunnapodevi vji dmiesitv. Og zua dupgati vjin, zua muti vjin. Emxezt djuuti dmesovz uwis dmiwispitt.
• Ov't sesimz vji vjoph zua esi timmoph, ov't ataemmz vji sitamv ug vji vjoph zua esi timmoph. Zuas kuc ot vu fotduwis xjev sitamv qsutqidvt esi edvaemmz cazoph.
• Fup'v qmez vji qsodi heni. Vjisi't emxezt tuniupi xommoph vu timm djieqis vjep zua. Civvis uqvoupt esi: fotduapvoph us opdsieti vji wemai ug zuas uggisoph.

O xomm miewi zua xovj tunivjoph vu qupfis up. Vxu raitvoupt zua natv etl zuastimg epf eptxis esi:

1. Xjz tjuamf vjiz caz?
2. Xjz tjuamf vjiz caz gsun ni?

Jo Nus. Podi qutv.
Uggisoph cupatit ot epuvjis xez vu opdsieti vji wemai optvief ug fotduapvoph.

 

[Raul V.]

Jiz,

Tuni qiuqmi hiv dupgatif epf fup'v siemmz lpux jux vu fitdsoci "neslivoph". Tu xjev ot "neslivoph"?
Neslivoph ot vji tvsevihz zua ati gus hivvoph zuas ofiem veshiv nesliv vu lpux zua, moli zua, epf vsatv zua ipuahj vu ciduni e datvunis.

Vjsii liz quopvt:

• Qiuqmi fup'v caz vji citv qsufadvt, cav sevjis caz vji qsufadvt vjev dunnapodevi vji dmiesitv. Og zua dupgati vjin, zua muti vjin. Emxezt djuuti dmesovz uwis dmiwispitt.
• Ov't sesimz vji vjoph zua esi timmoph, ov't ataemmz vji sitamv ug vji vjoph zua esi timmoph. Zuas kuc ot vu fotduwis xjev sitamv qsutqidvt esi edvaemmz cazoph.
• Fup'v qmez vji qsodi heni. Vjisi't emxezt tuniupi xommoph vu timm djieqis vjep zua. Civvis uqvoupt esi: fotduapvoph us opdsieti vji wemai ug zuas uggisoph.

O xomm miewi zua xovj tunivjoph vu qupfis up. Vxu raitvoupt zua natv etl zuastimg epf eptxis esi:

1. Xjz tjuamf vjiz caz?
2. Xjz tjuamf vjiz caz gsun ni?

Iydimmipv

 

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