The Entrepreneur Forum | Startups | Entrepreneurship | Starting a Business | Motivation | Success

Marketing guidance

Andy777E

New Contributor
FASTLANE INSIDER
Read Millionaire Fastlane
I've Read UNSCRIPTED
Dec 8, 2018
25
14
22
Hi All,

I have an app ready (not android or iOS) in a niche platform(#1 tool in its Category used by Fortune 100 to smaller companies)
Clients will be normally companies who have some presence of IT in their company.
My goal is sell the app free or paid but eventually get some client interactions.
Long term goal is to provide services in same skill set in which app is built(lot of other work happens in same tool). I am equipped with technical side and ready.

Few challenges and guidance I need:
1) App listing needs certain investment (which is fine). But also Platform company needs certified developers on payroll and few more prerequisites. My certification currently in renewal process and may take a month.
2) In mean time I have started reaching out by emails to clients for 'IT Services" focused on tool.Keeping in mind size of my company I am targeting only smaller clients for now.
I have day time contract as well. I am looking options on how to get help on 'cold calling' ,marketing in a very professional way.
Doing it on my own has few challenges 1) Daytime contract(kinda job) 2) Accent

I appreciate any suggestions!!.
Thank you very much!
 

Don't like ads? Remove them while supporting the forum. Subscribe.

jpanarra

Platinum Contributor
FASTLANE INSIDER
Read Millionaire Fastlane
I've Read UNSCRIPTED
Speedway Pass
Jan 9, 2014
882
2,574
671
30
Indianapolis, Indiana
Well you're still in very early stages. What I would do if I were you was to tap into your own personal network and see who is out there that can actually use your product.

Focus on your first 10 'clients' free or not. Then you can ask them for feedback and how to improve your app. If you don't even have a minimum viable product you have no chance with an investor so get a MVP and get 10 'clients' to try your app.
 
OP
OP
A

Andy777E

New Contributor
FASTLANE INSIDER
Read Millionaire Fastlane
I've Read UNSCRIPTED
Dec 8, 2018
25
14
22
Thank you jpanarra! I tried to reach out but no response yet!
Will try to reach out to more contacts!
 

jpanarra

Platinum Contributor
FASTLANE INSIDER
Read Millionaire Fastlane
I've Read UNSCRIPTED
Speedway Pass
Jan 9, 2014
882
2,574
671
30
Indianapolis, Indiana
Thank you jpanarra! I tried to reach out but no response yet!
Will try to reach out to more contacts!
How are you reaching out to those contacts?

Do you even know how to start a marketing plan? Make a Customer profile? SWOT Analysis?
 
OP
OP
A

Andy777E

New Contributor
FASTLANE INSIDER
Read Millionaire Fastlane
I've Read UNSCRIPTED
Dec 8, 2018
25
14
22
How are you reaching out to those contacts?

Do you even know how to start a marketing plan? Make a Customer profile? SWOT Analysis?
Since they were my previous clients - I just emailed.
Since I got no response - looks like I need better plan. Any suggestions ?
 

Create an account or login to comment

You must be a member in order to leave a comment

Create account

Create an account on our community. It's easy!

Log in

Already have an account? Log in here.


Fastlane Insiders

View the forum AD FREE.
Private, unindexed content
Detailed process/execution threads
Monthly conference calls with doers
Ideas needing execution, more!

Join Fastlane Insiders.

Top Bottom