Low Conversion Rate - Help?

[Roughneck]

Hi Everyone,

I started a online store supplying performance parts for classic BMWs. It's been great to date, over 100 sales and good traffic. Unfortunately, my conversion rate is 0.75%. Keen to improve this.

Would love some reviews on my site. I've just upgraded the product pages to provide more information.

www.bavarianspeed.com.au

Thanks everyone!

 

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[StrikingViper69]

What conversion rate are you expecting? Where are people coming from? Ads, google searches, flyers at a garage, etc?

Something I think I've seen on other car sites is a wizard:

Choose car > Choose category of parts > view parts

Or something similar, helps people find what they want very quickly.

This blog post: Can't Find What Your After?

Maybe some abbreviated version should be at the bottom of the home page?

 

[Roughneck]

What conversion rate are you expecting? Where are people coming from? Ads, google searches, flyers at a garage, etc?

Something I think I've seen on other car sites is a wizard:

Choose car > Choose category of parts > view parts

Or something similar, helps people find what they want very quickly.

This blog post: Can't Find What Your After?

Maybe some abbreviated version should be at the bottom of the home page?

Thankyou.

To be honest, I am going off Shopify's suggest conversion rate for my 'industry' of 1.34%. Although, my business model is quite niche so I was hoping to hit 1.00%.

I will look at that link.

At the moment, my stock count is down as I need to fulfill more orders to have the funds to proceed with our next shipment to restock.

 

[Empires]

I agree with @SamRussell , most parts sites have the ability to sort by vehicle.

If I am not 100% sure a part is meant for my car then I am not going to order it.

I think that would help you a lot

 

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[steve schweitzer]

Hello, I am in the vintage auto restoration business and buy parts all the time. I deal with reproduction and performance parts websites daily, although for american musclecars, not BMW.

I also was in the vintage parts business and sold online for over 10 years so I have some insight into this business.

First and foremost you need to have a menu to sort by different makes, years and models as others have stated. Without this you site looks WAY OLD and outdated.

Second, you have basically nothing there to sell. Under reproduction parts you have 3 listed and one is out of stock? The performance parts have some listings but not even in the close to the amount needed to make this site viable and nothing really special. Everything you have can be gotten from your competition (with better sites and more inventory).

The companies I deal with and order from have THOUSANDS of different parts available not a couple hundred, if that, like your store.

Here are a couple websites to the reproduction parts sites I deal with on a regular basis so you can compare.

www.megapartsusa.com www.vansauto.com

Good luck and I think if you had a LOT more inventory and a little better site you would see a huge increase in conversion rates.

Also have you linked your store to any of the vintage BMW websites? This will help drive targeted traffic

 

[BizyDad]

Put a chat on your site that greets people as they land on the page. Use a salesperson (you?) to close some of these deals.

Side benefit, you'll learn more about what people want/need when coming to your site if you talk to them...

 

[FastNAwesome]

First off, congrats on starting a store!

For context - I'm a marketer and web developer, but also a car guy, and friend with a few mechanics.

Hope this helps

1) Main menu colours. Contrast between background and text is insufficient. That makes it hard to read, or see icons. Add to this that due to type of work your prospects' phones may be scratched and dirty, and laptop screens dusty.

The rest of the website has very bright colours, which further "fades" the menu.

Suggestion - try to either:

a) Change colour of menu text and icons to something brighter. I'd try #ffffff.
b) Or instead - change menu background to grey.


2) Slideshow. It's distracting. And not practical for the purpose of picking product type.
Some better ways would be through dropdown, search box or - something you already did,
clickable images with headlines.

Suggestion:

Lose the slideshow. If you feel it would make the website look empty, maybe you can
replace it with a single image? I like the one where the car has your sticker on it.


3) Search. As others mentioned already, you want to make it easy to browse your products,
by different criteria that might be of interest to your customers.

Including anything that help make sure they got the right part.

Nobody wants to get a wrong car part which is "almost the right one". Refund is least of the problems.
What sucks is having a car on the lift, that they can't work on, and can't work on other cars either.

So then they just sit there, wasting time and money, and mentioning the vendor with select words

But, be the store that's reliable and knowledgeable of their needs, and you may have customers for years,
and great word-of-mouth marketing.

 

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[FastNAwesome]

Put a chat on your site that greets people as they land on the page. Use a salesperson (you?) to close some of these deals.

Side benefit, you'll learn more about what people want/need when coming to your site if you talk to them...

+1.

@johnp has one such widget, which I think can work as a chat, but also has other features.

And...another suggestion on improving conversion rate, apply tweaks one by one, and measure results.

 

[Chris McCarron]

Hi Everyone,

I started a online store supplying performance parts for classic BMWs. It's been great to date, over 100 sales and good traffic. Unfortunately, my conversion rate is 0.75%. Keen to improve this.

Would love some reviews on my site. I've just upgraded the product pages to provide more information.

www.bavarianspeed.com.au

Thanks everyone!

Hi Roughneck. I own GoGoChimp and we help a lot of clients with conversion rate optimization.

The truth is that it's very difficult to say what the issue is without having access to your data.

There are a few best practices that I feel would improve your conversion rates including social proof and trust.

Focus on both of those and you'll definitely see an improvement in your sales.

Let me know if you would like a link to one of my videos covering this.