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Log: Finding My Fastlane On-Ramp

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A detailed account of a Fastlane process...

DanGoldfield

Contributor
Read Fastlane!
Apr 26, 2022
21
22
35
Bristol, UK
Hello Fastlaners

I'm Dan, 35, living in Bristol, UK. I'm starting this log to document my journey as I finally take care of what, historically, has been my lowest priority in life: money.

I'm posting to clarify thoughts, add a little accountability, and connect with other folks here.


THE PIECES

1. I have an existing sole trader business as a drum kit teacher, which takes care of living expenses + saving a little here & there.

2. I teach mindfulness in a secular Buddhist lineage, but I'm looking to step away from this for now as it's effectively impossible to monetise. (I can, however, include it as a freebie in any service I offer.)

3. I took a 4-year course in Alexander Technique, which included a tonne of educational theory & personal development.

4. I'm married to a great woman, who's trained in neuropsychology and currently works in a mental health unit at our local hospital.

5. I started to educate myself on the final piece of the life puzzle—money—around a year ago, first with Russell Brunson and more recently with Naval, MJ, Alex Hormozi & a few others.


THE CURRENT PLAN

The best bet I've found as yet for a Fastlane business is to target a perennial pain point for parents of young musicians, which is getting them to practice. Every music tutor struggles with this and, while I could go B2B instead and target the tutors, very few of them are well-off financially.

I imagine this taking the form of a one-to-many online course, but I don't want to jump the gun. I've been talking to parents I know who have the problem, and I'd say enthusiasm is trending toward good. Of course, the test is whether or not any of them would put down cash.

I understand the problem well, but I've yet to figure out how to have the kind of conversation with parents in which they'll tell me what solution to build for them. This seems to be the next step.

Tudor Dumitrescu was kind enough to offer advice on his Facebook group, which was that all I should be doing right now is figuring out product/market fit—i.e. speaking with parents. Thanks again for the direction, Tudor!

As I write now, however, I feel a bit of a chicken/egg thing going on: I need the market to tell me what product/service to make so that I can see if it fits with them?! Or perhaps I just go with my best idea right now—an online course—and pivot as/when required.

QUESTIONS:
- Do I take one parent to the solution for free to confirm that I can do it?
- Otherwise, how do I sell something to them if I don't know what it is yet? (Ask them to pay me on delivery of result? Or try to take a fee with a money-back guarantee?)

I have more parents I already know who I can speak with. Maybe one of them will be desperate enough for the solution. I'm developing how to have the kind of conversation I want as I go. Currently, that looks like this—
- what does problem look like for you?
- what does dream solution look like?
- I’m gonna spend some time with my team figuring out how to get you from a to b and then I’ll come back to you


THE ALTERNATIVES

1. I can apply TONNES of what I've been learning to my local business to increase my income, though I have doubts about degree of opportunity within the traditional private music tuition niche.

2. I've built around a dozen websites for my own business and, though I know no code, I've a beginning grasp of design. I think i could learn Webflow pretty quickly. So, I could just pivot hard and try to serve the coach/consultant niche as a web designer to get income up and then think again.

I'm pretty brain-dead after 40 days without a break, so just gonna leave this here and get back at it tomorrow.
 
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Yogi_Fastlane

New Contributor
Read Fastlane!
May 3, 2022
9
6
Hello Fastlaners

I'm Dan, 35, living in Bristol, UK. I'm starting this log to document my journey as I finally take care of what, historically, has been my lowest priority in life: money.

I'm posting to clarify thoughts, add a little accountability, and connect with other folks here.


THE PIECES

1. I have an existing sole trader business as a drum kit teacher, which takes care of living expenses + saving a little here & there.

2. I teach mindfulness in a secular Buddhist lineage, but I'm looking to step away from this for now as it's effectively impossible to monetise. (I can, however, include it as a freebie in any service I offer.)

3. I took a 4-year course in Alexander Technique, which included a tonne of educational theory & personal development.

4. I'm married to a great woman, who's trained in neuropsychology and currently works in a mental health unit at our local hospital.

5. I started to educate myself on the final piece of the life puzzle—money—around a year ago, first with Russell Brunson and more recently with Naval, MJ, Alex Hormozi & a few others.


THE CURRENT PLAN

The best bet I've found as yet for a Fastlane business is to target a perennial pain point for parents of young musicians, which is getting them to practice. Every music tutor struggles with this and, while I could go B2B instead and target the tutors, very few of them are well-off financially.

I imagine this taking the form of a one-to-many online course, but I don't want to jump the gun. I've been talking to parents I know who have the problem, and I'd say enthusiasm is trending toward good. Of course, the test is whether or not any of them would put down cash.

I understand the problem well, but I've yet to figure out how to have the kind of conversation with parents in which they'll tell me what solution to build for them. This seems to be the next step.

Tudor Dumitrescu was kind enough to offer advice on his Facebook group, which was that all I should be doing right now is figuring out product/market fit—i.e. speaking with parents. Thanks again for the direction, Tudor!

As I write now, however, I feel a bit of a chicken/egg thing going on: I need the market to tell me what product/service to make so that I can see if it fits with them?! Or perhaps I just go with my best idea right now—an online course—and pivot as/when required.

QUESTIONS:
- Do I take one parent to the solution for free to confirm that I can do it?
- Otherwise, how do I sell something to them if I don't know what it is yet? (Ask them to pay me on delivery of result? Or try to take a fee with a money-back guarantee?)

I have more parents I already know who I can speak with. Maybe one of them will be desperate enough for the solution. I'm developing how to have the kind of conversation I want as I go. Currently, that looks like this—
- what does problem look like for you?
- what does dream solution look like?
- I’m gonna spend some time with my team figuring out how to get you from a to b and then I’ll come back to you


THE ALTERNATIVES

1. I can apply TONNES of what I've been learning to my local business to increase my income, though I have doubts about degree of opportunity within the traditional private music tuition niche.

2. I've built around a dozen websites for my own business and, though I know no code, I've a beginning grasp of design. I think i could learn Webflow pretty quickly. So, I could just pivot hard and try to serve the coach/consultant niche as a web designer to get income up and then think again.

I'm pretty brain-dead after 40 days without a break, so just gonna leave this here and get back at it tomorrow.
Didn't understand your premise, you are solving the problem of Students not able (motivated) to do practice or Parents not being able to get them to practice sessions?

Depending on either narrative, it could be a discipline problem or a transportation (reach) problem.

You can maybe find a platform, which brings the students/parents into a "tribe" (take joining fees) with certain rewards for "producing" something (find a sponsor) and then lead them to be accountable for their actions of not showing up, by cutting down rewards.

Alternatively, you can find an online platform for people to learn music, it is not yet there, most people love music and few want to learn as well, some want to look cool some want to appease their girlfriends.

Opportunities are abundant in this area, Good luck !!!
 

DanGoldfield

Contributor
Read Fastlane!
Apr 26, 2022
21
22
35
Bristol, UK
...you are solving the problem of Students not able (motivated) to do practice or Parents not being able to get them to practice sessions?
Solving the problem of students being unmotivated to practice—by educating their parents on how to understand and guide them—using psychology & mindfulness.

i.e. x-week webinar course on subjects like 'how to break your child's screen-time addiction & win back their natural motivation' (with Q&A afterward).

Thanks for sharing your thoughts
 

Move the chains

Contributor
Read Rat-Race Escape!
Read Unscripted!
Dec 15, 2019
49
46
I
Solving the problem of students being unmotivated to practice—by educating their parents on how to understand and guide them—using psychology & mindfulness.

i.e. x-week webinar course on subjects like 'how to break your child's screen-time addiction & win back their natural motivation' (with Q&A afterward).

Thanks for sharing your thoughts
Interesting idea. Could you create something that gamifies it?

I'm no expert with kids/parents but from years of youth coaching, kids rarely excel when they're being pushed to do something by a parent. Now, if you teach parents to back off and let the kid focus on fun and learning, that would be great. However, I've learned that most parents struggle with how they are judged raising their kid rather than the quality of the relationship they have.

Can you create something to teach the kids and reduce the parental involvement?
 

DanGoldfield

Contributor
Read Fastlane!
Apr 26, 2022
21
22
35
Bristol, UK
Interesting idea. Could you create something that gamifies it?

I'm no expert with kids/parents but from years of youth coaching, kids rarely excel when they're being pushed to do something by a parent. Now, if you teach parents to back off and let the kid focus on fun and learning, that would be great. However, I've learned that most parents struggle with how they are judged raising their kid rather than the quality of the relationship they have.

Can you create something to teach the kids and reduce the parental involvement?
Glad you find it interesting—I'll take any vote of confidence I can get right now!

Gamification is woven into the strategies I'm intending to package. Planning to provide PDF's for goal-setting & tracking. An app would be way better for the task, but I've nowhere near the capital for that.

Backing off and bringing the fun is a huge piece, yes. Parents being judged by other parents (in-laws, anyone?!) came up in my brainstorming, but is a little outside the scope of the product. My thinking is that if I can help them improve the relationship at home then the judgments from outside will improve (status).

I've plenty up my sleeve for objections in the sales stage ('won't the other mums think I'm weird etc...)

Thanks for sharing your thoughts!
 

Move the chains

Contributor
Read Rat-Race Escape!
Read Unscripted!
Dec 15, 2019
49
46
Glad you find it interesting—I'll take any vote of confidence I can get right now!

Gamification is woven into the strategies I'm intending to package. Planning to provide PDF's for goal-setting & tracking. An app would be way better for the task, but I've nowhere near the capital for that.

Backing off and bringing the fun is a huge piece, yes. Parents being judged by other parents (in-laws, anyone?!) came up in my brainstorming, but is a little outside the scope of the product. My thinking is that if I can help them improve the relationship at home then the judgments from outside will improve (status).

I've plenty up my sleeve for objections in the sales stage ('won't the other mums think I'm weird etc...)

Thanks for sharing your thoughts!
I'm in the early stages of a course geared toward 12-22 year olds. Thinkific is free to use for course creation. From looking at the features, it's enough to get started and generating more than enough revenue.
 
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DanGoldfield

Contributor
Read Fastlane!
Apr 26, 2022
21
22
35
Bristol, UK
I'm in the early stages of a course geared toward 12-22 year olds. Thinkific is free to use for course creation. From looking at the features, it's enough to get started and generating more than enough revenue.
Oh excellent—I was just beginning to think about platform. Thanks for the tip
 

DanGoldfield

Contributor
Read Fastlane!
Apr 26, 2022
21
22
35
Bristol, UK
Put a quick landing page together at https://nomorenagging.net.

If anything, this is probably too fancy—I'm just going to try to sign up some parents I already know. But there were some periods of waiting for various web mechanics (DNS, SSL) so I had some fun tinkering.

My number 1 goal with this is for it to be what Alex Hormozi describes as a 'grand slam offer' (an offer so good people would feel stupid saying 'no'). I've stopped short, though, of including any 1-to-1 services. I'm already doing that in my local business—this is about ascending to 1-to-many.

Would love to hear any & all feedback.
 

DanGoldfield

Contributor
Read Fastlane!
Apr 26, 2022
21
22
35
Bristol, UK
So, following more generous advice from Tudor @Black_Dragon43, the big question now is how to find and connect with potential early adopters face-to-face.

My intuition is to go to private music schools, but there's a problem—a big part of my current messaging is basically 'stop spending on music lessons that don't work and buy my program instead'. Music schools aren't going to be happy for me to come in and disrupt them.

Do I alter (weaken?) my offer and make it something supplementary to music lessons?
 
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