Obstacles:
- Building a good team with vested equity instead of capital.
- Maxing out my credit cards on this business which forced me to get a job.
- Making our technology faster/easier/better than our competitors.
- Gaining traction when our first product was only "ok".
- Having to balance family life, a job, and the business for years non-stop.
- Overcoming potential customers skepticism about how much better our tool was. Now that we have a live demo out, it's not an issue to convince them, but during our initial marketing push, it was super hard to convince them without a product in hand.
- Loneliness when trying to build something. Not having any friends I can relate to in person is painful.
Mistakes:
- Bringing the wrong people onboard messed up a lot.
- Not having an operating agreement from the start messed up a lot.
- Paying legalzoom for things was a waste of money.
- Starting with the wrong product. We had one product, it did alright and put us on the map, but it was mostly a flop as it didn't provide enough value by itself. We should have started with our current product first. However, a the time we didn't even have the skills or the team to do it, so I don't blame myself.
- Choosing the wrong licensing/payments platform at the start. Down the road we had to cancel all of our subscribers subscriptions when migrating and most never came back.
- Not having personal finances and business finances separate for the first two years.
whoa what happened with legalzoom?
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