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GOLD! Just got my Big Break! Jesse James plugging my biz!



Bronze Contributor
Sep 21, 2017

I kind of love how you don't have a price listed anywhere on the site.

You have to email to get the exclusive info.

Generating desire by making it seem hard to get.

I've never bought a piece of audio equipment in my life, nor do I own any vinyl... but you're really making me want one of these cabinets!

I love the color scheme too, and how there's that subtle "pop" of alien green throughout, that matches the colors of the lights on the konsole. The website is just the one landing page.... but it's so damn cohesive!
NOT listing the price is my secret sauce. I lead them all the way down my funnel chasing that dirty little high they get from seeing the price. When I send out my email to sell a record console, it's first come first serve so they have to rush to buy. I also make them call me. My customers get so upset about having to call me for the price, but it's part of not giving your customer what they want. They need to work for it. (luxury strategy). It's kind of like Supreme, if you asked their customers if they like waiting in line they're going to say no, but really they do want to wait in line.

Putting the price on your website has to be the worst way to sell expensive luxury products. The purpose of my website is to collect information where later I can send the an email/ text so I can create time constraints, negotiating leverage, urgency, and give the customer that feeling like they won my product.

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