Scot
Salad Dressing Empire
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I’m pretty active as a consumer in the fitness and supplement space, there’s so much noise. Facebook figured out I’m into fitness and every other ad is for some shady no name supplement now.
I feel like this market is beyond saturated. Think of how many personal trainers there are out there that have already had this idea, started a YouTube channel and blog.
I think if you’re going to succeed in this space you need to either niche so far down that you’re oddly specific. Like, fitness for 35-40 year old entrepreneurs.
Or do something radically different or use a different channel to reach your audience. For example, some of my nurses showed me videos on YouTube if this overly effeminate guy who does some dance type aerobics workout. No different than Zumba, but hes quirky and appeals to women.
If you’re all about the warrior image, maybe do something overly branded like “Viking fitness, train like a beserker” and have videos of you training with logs, throwing axes, and doing other badass type stuff in the snow.
I feel like this market is beyond saturated. Think of how many personal trainers there are out there that have already had this idea, started a YouTube channel and blog.
I think if you’re going to succeed in this space you need to either niche so far down that you’re oddly specific. Like, fitness for 35-40 year old entrepreneurs.
Or do something radically different or use a different channel to reach your audience. For example, some of my nurses showed me videos on YouTube if this overly effeminate guy who does some dance type aerobics workout. No different than Zumba, but hes quirky and appeals to women.
If you’re all about the warrior image, maybe do something overly branded like “Viking fitness, train like a beserker” and have videos of you training with logs, throwing axes, and doing other badass type stuff in the snow.
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