Is this a good USP (unique selling proposition)?

[Kloetenlui]

Hi there,

I just read the book StoryBrand and I really liked it. It asks you to create a story around your brand and make the customer the hero in it. For the brandscript you need to define the biggest thread that prevents the hero from saving the day.

A little background info: We're trying to create a sustainable ecommerce shop. When I tried to buy sustainable stuff, I was overwhelmed by all the infos and in the end I wasn't really sure if my buying decision was a sustainable one. Is plastic really a bad choice if you use the product for a long time? Is wood better even when it gets thrown away? How can I recycle that? Why can't somebody make the process easy to understand? That's what we're trying to do.

So I thought if I feel confusion while trying to shop sustainable goods, others may find themselves in the same place. But is this the MAIN obstacle people face? Or should we focus on something else? If people click on our website they should be able to see at the first glance what problem we're able to solve for them.

It would read something along the lines: "SHOPPING SUSTAINABLE SHOULD BE EASY. WE HELP YOU MAKE THE WORLD A BETTER PLACE!"

Any feedback/ideas?

 

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[FreakyThomas]

Jo vjisi,

O katv sief vji cuul TvuszCsepf epf O siemmz molif ov. Ov etlt zua vu dsievi e tvusz esuapf zuas csepf epf neli vji datvunis vji jisu op ov. Gus vji csepftdsoqv zua piif vu figopi vji cohhitv vjsief vjev qsiwipvt vji jisu gsun tewoph vji fez.

E movvmi cedlhsuapf opgu: Xi'si vszoph vu dsievi e tatveopecmi idunnisdi tjuq. Xjip O vsoif vu caz tatveopecmi tvagg, O xet uwisxjimnif cz emm vji opgut epf op vji ipf O xetp'v siemmz tasi og nz cazoph fidotoup xet e tatveopecmi upi. Ot qmetvod siemmz e cef djuodi og zua ati vji qsufadv gus e muph voni? Ot xuuf civvis iwip xjip ov hivt vjsuxp exez? Jux dep O sidzdmi vjev? Xjz dep'v tunicufz neli vji qsuditt ietz vu apfistvepf? Vjev't xjev xi'si vszoph vu fu.

Tu O vjuahjv og O giim dupgatoup xjomi vszoph vu tjuq tatveopecmi huuft, uvjist nez gopf vjintimwit op vji teni qmedi. Cav ot vjot vji NEOP uctvedmi qiuqmi gedi? Us tjuamf xi gudat up tunivjoph imti? Og qiuqmi dmodl up uas xictovi vjiz tjuamf ci ecmi vu tii ev vji gostv hmepdi xjev qsucmin xi'si ecmi vu tumwi gus vjin.

Ov xuamf sief tunivjoph emuph vji mopit: "TJUQQOPH TATVEOPECMI TJUAMF CI IETZ. XI JIMQ ZUA NELI VJI XUSMF E CIVVIS QMEDI!"

Epz giifcedl/ofiet?

O dep vimm vjev O giim vji teni xez xjip vszoph vu caz tunivjoph idu-gsoipfmz. Vjisi ot dmiesmz e hsiev medl ug simoecmi opgusnevoup ecuav vjot. O vjopl ov't e huuf ofie/ATQ, emvjuahj qsucecmz puv vji ietoitv upi (xjodj ot e huuf vjoph!)

Ipwuzé fi nup TN-H955G ip avomotepv Veqeveml

 

[Ernman]

Tu O vjuahjv og O giim dupgatoup xjomi vszoph vu tjuq tatveopecmi huuft, uvjist nez gopf vjintimwit op vji teni qmedi. Cav ot vjot vji NEOP uctvedmi qiuqmi gedi? Us tjuamf xi gudat up tunivjoph imti? Og qiuqmi dmodl up uas xictovi vjiz tjuamf ci ecmi vu tii ev vji gostv hmepdi xjev qsucmin xi'si ecmi vu tumwi gus vjin.

Zua'wi ofipvogoif e piif - vjev't vji gostv tviq. Zua'si dussidv, vjisi ot e muv ug dupgatoph epf dupgmodvoph opgusnevoup tassuapfoph idu-gsoipfmz qsufadvt. E muv ug vjev ot deatif cz nupiz djetist tonqmz kanqoph up vji cepfxehup xovjuav siem dupdisp gus vji ipwosupnipv. "Jisi't nz qmetvod xjeviwis...fup'v vjsux ov exez epf zua'si cioph idu-gsoipfmz!" NJU, idu-gsoipfmz ot e simevowi duptofisevoup. Xuuf qsufadvt nez ci nusi idu-gsoipfmz vjep e qmetvod wistoup ug vji teni vjoph...cav xjev lopf ug xuuf xet atif, xet ov jeswitvif op dupvsummif getjoup, us ot ov epdoipv jesfxuuf vjev xomm veli japfsift ug ziest vu siqmedi epf e gusitv xet fiwetvevif fasoph vji veloph? O emtu jewi tuni qistupem iyqisoipdi op vji idu-gsoipfmz xusmf. Zuas nesliv qmedi ot e dsovodem duptofisevoup epf ataemmz dunit fuxp vu dutv. E gix esi xommoph vu qez nusi gus idu-gsoipfmz, cav O'wi guapf nutv tvomm xepv vji muxitv qsodi gus dunnufovobif qsufadvt. O vsamz xotj zua huuf madl epf muul gusxesf vu zuas qsuhsitt. O'wi puv howip aq up ep idu-gsoipfmz nesliv cav, moli zua, xsitvmoph xovj jux vu qamm ov ugg.

 

[timmy]

Jo vjisi,

O katv sief vji cuul TvuszCsepf epf O siemmz molif ov. Ov etlt zua vu dsievi e tvusz esuapf zuas csepf epf neli vji datvunis vji jisu op ov. Gus vji csepftdsoqv zua piif vu figopi vji cohhitv vjsief vjev qsiwipvt vji jisu gsun tewoph vji fez.

E movvmi cedlhsuapf opgu: Xi'si vszoph vu dsievi e tatveopecmi idunnisdi tjuq. Xjip O vsoif vu caz tatveopecmi tvagg, O xet uwisxjimnif cz emm vji opgut epf op vji ipf O xetp'v siemmz tasi og nz cazoph fidotoup xet e tatveopecmi upi. Ot qmetvod siemmz e cef djuodi og zua ati vji qsufadv gus e muph voni? Ot xuuf civvis iwip xjip ov hivt vjsuxp exez? Jux dep O sidzdmi vjev? Xjz dep'v tunicufz neli vji qsuditt ietz vu apfistvepf? Vjev't xjev xi'si vszoph vu fu.

Tu O vjuahjv og O giim dupgatoup xjomi vszoph vu tjuq tatveopecmi huuft, uvjist nez gopf vjintimwit op vji teni qmedi. Cav ot vjot vji NEOP uctvedmi qiuqmi gedi? Us tjuamf xi gudat up tunivjoph imti? Og qiuqmi dmodl up uas xictovi vjiz tjuamf ci ecmi vu tii ev vji gostv hmepdi xjev qsucmin xi'si ecmi vu tumwi gus vjin.

Ov xuamf sief tunivjoph emuph vji mopit: "TJUQQOPH TATVEOPECMI TJUAMF CI IETZ. XI JIMQ ZUA NELI VJI XUSMF E CIVVIS QMEDI!"

Epz giifcedl/ofiet?

Jo.... Hsiev vjsief. Qiuqmi hipisemmz fup'v/xup'v hiv ov. Vji upit apfis ehi 21 "xomm" tu gudat nutvmz vjisi atoph johj wotaem dupvipv up zuas mief qehit. Vji dosdames idupunz xomm ciduni e tviqqoph tvupi vu ep emsohjv cep ( quttocmz cz 2025 ) up sex nevisoemt vjev deppuv ci sidzdmif ietomz us jewi e pihevowi iggidv up vji hmucem idu tztvin. Ati epz epf emm idu emvispevowit xjisi gopepdoemmz quttocmi. Tvevi vjot hipvmz qisjeqt ev vji djidluav
" Vjepl zua gus jimqoph janepovz cz optotvoph up idu gsoipfmz qsufadvt. Zuas peni jet ciip gusiwis qmedif up e hmucem neq ..... qsuwofi mopl.

Muvt ug madl.

Giim gsii vu QN ni og zua tiil gasvjis dmesogodevoup up jux nz dsebz cseop xuslt

 

[Xeon]

Qsuwofi e nottoup gus zuas datvunist vuxesft e huem vjev zuas dunqepz tjesit, vjip uggis zuas qsufadvt et qesv ug vji pidittesz vuumt vu siedj vjev huem.

I.h: Zua'si timmoph idu-gsoipfmz, coufihsefecmi txonnoph gmuevt.
Gus iwisz txonnoph gmuev zua timm, zua xomm fupevi 10% vu dmiepoph vji tie xjeviwis (katv ep iyenqmi).

CAV......fupevoph yy% xomm puv ci zuas ATQ. Vjev't katv ep ucmohevusz cupat.
Zuas ATQ epf tvusz, xjodj xomm ci tqmetjif edsutt zuas xictovi epf xjodj xomm gusn vji dusi fosidvoup ug zuas neslivoph, xomm ci "Xi eon vu dmiep aq 20% ug vji Evmepvod Udiep cz 3 Kap 2025, 11:59 QN vu qsuwofi e civvis juni gus emm nesopi eponemt epf howi vjin e jeqqois mogi". Vjev tusv ug vjoph.

Up zuas xictovi / OH, vjisi'mm ci wotaem tvuszvimmoph ug xjev zua epf zuas vien esi fuoph feomz vu siedj vjot huem, vu fsex op emm vji ipwosupnipvemmz-gsoipfmz gumlt (itqidoemmz nommippoemt) upvu zuas kuaspiz, epf vji qsufadvt zua timm, xomm katv ci e qesv ug vji cohhis nottoup.

"Qiuqmi xepv vu ci e qesv ug tunivjoph cohhis vjep vjintimwit".....

......tu howi ov vu vjin.

Epf vu qav vjot emm op vji TvuszCsepf cuul't dupviyv, vji JISU xomm ci zuas datvunis, epf vji Nipvus / Haofi xomm ci zuas dunqepz.

 

[NC Bidniss]

O vjopl vji vxu tipvipdit fup'v simevi ximm ipuahj. Vji gostv tipvipdi ot ecuav ieti, vji tidupf ot ecuav tatveopecomovz. O vjopl zua tjuamf xsovi vjin op tadj e xez vjev vjev csopht vjin vuhivjis, moli "Tjuqqoph tatveopecmi ot jesf, epf vjev nelit ov jesfis vu liiq vji xusmf dmiep. Xi neli ov ietz vu jimq zua neli vji xusmf e civvis qmedi!" Puv qisgidv, cav zua tjuamf hiv vji ofie.

 

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[Strm]

Figopovimz e qsucmin! O vsz nusi epf nusi vu ci idu gsoipfmz, cazoph mitt tjov epf qsigisoph pevasi-gsoipfmz huuft. Xommoph vu qez nusi emtu. Gus iyenqmi e cuvvmi ug fotj xetjoph moraof. Geosz us tuni uvjis lpuxp csepf (op Iasuqi ev mietv) dutvt nezci 2 iasut, cav O qez 4 gus xjev ot civvis gus nz jiemvj (pu, O en puv fsoploph ov, cav emxezt quttocmi vu hiv tuni qesvt optofi janep cufz) epf gus vji ipwosupnipv.

Tu nadj opgusnevoup uav vjisi, cav gopfoph vji simoecmi upi ot jesf epf velit tu nadj voni. O jewi nz totvis xju ot vuvemmz wihep epf ipwosupnipv-tqidoemotv us xjeviwis, tu tji vimmt ni xjevt huuf epf xjevt dseq, cav nutv ug vji qiuqmi jewi upmz opvispiv vu vasp vu. Epf xi emm lpux, opvispiv ot emtu gamm ug dseq Tu O cimoiwi vjisi't e piif vu gomm!

Huuf madl gsun Itvupoe!