Kloetenlui
New Contributor
User Power
Value/Post Ratio
138%
- Jan 26, 2019
- 8
- 11
Hi there,
I just read the book StoryBrand and I really liked it. It asks you to create a story around your brand and make the customer the hero in it. For the brandscript you need to define the biggest thread that prevents the hero from saving the day.
A little background info: We're trying to create a sustainable ecommerce shop. When I tried to buy sustainable stuff, I was overwhelmed by all the infos and in the end I wasn't really sure if my buying decision was a sustainable one. Is plastic really a bad choice if you use the product for a long time? Is wood better even when it gets thrown away? How can I recycle that? Why can't somebody make the process easy to understand? That's what we're trying to do.
So I thought if I feel confusion while trying to shop sustainable goods, others may find themselves in the same place. But is this the MAIN obstacle people face? Or should we focus on something else? If people click on our website they should be able to see at the first glance what problem we're able to solve for them.
It would read something along the lines: "SHOPPING SUSTAINABLE SHOULD BE EASY. WE HELP YOU MAKE THE WORLD A BETTER PLACE!"
Any feedback/ideas?
I just read the book StoryBrand and I really liked it. It asks you to create a story around your brand and make the customer the hero in it. For the brandscript you need to define the biggest thread that prevents the hero from saving the day.
A little background info: We're trying to create a sustainable ecommerce shop. When I tried to buy sustainable stuff, I was overwhelmed by all the infos and in the end I wasn't really sure if my buying decision was a sustainable one. Is plastic really a bad choice if you use the product for a long time? Is wood better even when it gets thrown away? How can I recycle that? Why can't somebody make the process easy to understand? That's what we're trying to do.
So I thought if I feel confusion while trying to shop sustainable goods, others may find themselves in the same place. But is this the MAIN obstacle people face? Or should we focus on something else? If people click on our website they should be able to see at the first glance what problem we're able to solve for them.
It would read something along the lines: "SHOPPING SUSTAINABLE SHOULD BE EASY. WE HELP YOU MAKE THE WORLD A BETTER PLACE!"
Any feedback/ideas?
Dislike ads? Remove them and support the forum:
Subscribe to Fastlane Insiders.