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Hey!<br />
I have never tried Amazon, but I want to emphasise how necessary is to build your own brand and differentiate from your competitors not with price but with value. Also I would recommend knowing what you are selling. Dont have to be enthusiastic about your niche - like MJ said - you dont have to even use your product, but know your product.<br />
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We have been running one shopify store with branded product from beauty niche with supplier from Alibaba (img in attachment). We wanted to create "premium feeling" brand, we also created our own affiliate program etc. but it was a big disappointment. We have been knowing NOTHING abour our product, even if it really works. We were just CHASING MONEY. We sold only one for a really discounted price (orginally it was for USD 140-150; discounted for 30-40 which were manufacturing costs). Another trouble was that we focused on US market because people have bigger purchasing power there (Im from Czech republic, middle Europe) and we werent even able to communicate the product in ads etc. because of not having like C2 English and not knowing the different mentality of people there - so start with your local market first.<br />
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Now we are starting another venture, its baby niche and we are running it on our local Czech market and it seems it can be a life-changing banger for us! We've had about 40 orders in like 15 days and we are after breakeven. We know our product, we have our own brand, we are enormously focused on our customers and we love having them happy and satisfied. Its like different universe in comparison with our past ventures.<br />
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So to summarise it:<br />
- have your own brand<br />
- keep control - use at least shopify etc.<br />
- have working product<br />
- dont chase money, chase value<br />
- love your customers<br />
- know your market<br />
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Wishing good luck!
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</blockquote>I appreciate the feedback , wish you all the best</div>