I have been ruminating on the best name to give my brand for the past days and I think I'm overdoing it. I already have the entire idea and process of what I'll be delivering to the market. But all the cool names I could think of were already taken on the internet. Do you think brand name is worth spending so much time on? I realized Big companies of today really don't stress on names; their identity has grown that people don't question their names. Should I also go for a name and let my results make it scale?
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