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Insider Conference Call, VC/Former CEO of Fitness Quest (Total Gym/Chuck Norris)

MJ DeMarco

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HUGE CALL UPCOMING!
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When :
Tuesday, June 30th, 8PM EASTERN
Who: John McCann, VC and former CEO of Fitness Quest (Total Gym with Chuck Norris)
Where : The call will be hosted on FreeConferenceCall.com, details to be posted on the inside a few days before the event.

Before, During and After : There will be an INSIDERS thread for questions and comments. The chat area will also be available on the call platform during the call, and Dave will take follow up questions after the call in the forum on the inside.

The call will go live 15 minutes beforehand, giving you time to join in. We will start the call promptly at 8:00PM EASTERN time, and the call should be about a half hour in discussion with time at the end for Q&A. You can dial in to the call, or join on the web. We'd love as many people on the web as possible, with any questions in the chat box so @AllenCrawley can pull them out. You are also welcome to post any advance questions here, as well as follow up questions after the call. We will get to as many as we can in the time allotted. If we can figure it out in time, we may also be able to take a few live calls at the end, but you would be safer to post in the chat or here at the forum.

Reminder that these calls are for INSIDERS only. The are not public, put on YouTube, or advertised as a podcast. Do not share your special access instructions with anyone on the Outside. Keep the value of your membership EXCLUSIVE by protecting our mutual interest in confidentiality. No part of the call may be quoted from or published outside of the INSIDERS area of the FastLane Forum.

An encore dial in will be available for anyone that cannot attend the call in person. Post here if you have any questions, suggestions for future calls, or other ideas specific to the INSIDERS call plan.

We will be using FREECONFERENCECALL.com for this (and future) calls, and the call will be recorded.

Joining us on the inside for the June INSIDERS's call at the FastLaneForum will be John McCann. John is the former Chief Executive Officer of Fitness Quest. During his tenure at Fitness Quest, John led the teams that managed some of the largest direct response consumer marketing campaigns in United States history, including ShamWow! and Total Gym. The Total Gym direct marketing campaign with Chuck Norris (and later Christie Brinkley) was in the top direct marketing campaigns ever, with sales of over 5,000,000 units and 5,000,000,000 in revenue from over 85 countries.

John currently is a partner in a venture capital firm, with past additional executive experience at Mace, Saeko including sale to Philips, De'Longhi, SunBeam and Mr. Coffee.

John will talk with us about direct marketing, celebrity branding, and other aspects of consumer product sales. If time permits, John will be available for moderated questions at the end of the call. Please join us and welcome to the INSIDERS calls a top performing CEO with some interesting stories that we all can learn from.
 
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sonny_1080

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When :
Tuesday, June 30th, 8PM EASTERN
Who: John McCann, VC and former CEO of Fitness Quest (Total Gym with Chuck Norris)
Where : The call will be hosted on FreeConferenceCall.com, details to be posted on the inside a few days before the event.

Before, During and After : There will be an INSIDERS thread for questions and comments. The chat area will also be available on the call platform during the call, and Dave will take follow up questions after the call in the forum on the inside.

The call will go live 15 minutes beforehand, giving you time to join in. We will start the call promptly at 8:00PM EASTERN time, and the call should be about a half hour in discussion with time at the end for Q&A. You can dial in to the call, or join on the web. We'd love as many people on the web as possible, with any questions in the chat box so @AllenCrawley can pull them out. You are also welcome to post any advance questions here, as well as follow up questions after the call. We will get to as many as we can in the time allotted. If we can figure it out in time, we may also be able to take a few live calls at the end, but you would be safer to post in the chat or here at the forum.

Reminder that these calls are for INSIDERS only. The are not public, put on YouTube, or advertised as a podcast. Do not share your special access instructions with anyone on the Outside. Keep the value of your membership EXCLUSIVE by protecting our mutual interest in confidentiality. No part of the call may be quoted from or published outside of the INSIDERS area of the FastLane Forum.

An encore dial in will be available for anyone that cannot attend the call in person. Post here if you have any questions, suggestions for future calls, or other ideas specific to the INSIDERS call plan.

We will be using FREECONFERENCECALL.com for this (and future) calls, and the call will be recorded.

Joining us on the inside for the June INSIDERS's call at the FastLaneForum will be John McCann. John is the former Chief Executive Officer of Fitness Quest. During his tenure at Fitness Quest, John led the teams that managed some of the largest direct response consumer marketing campaigns in United States history, including ShamWow! and Total Gym. The Total Gym direct marketing campaign with Chuck Norris (and later Christie Brinkley) was in the top direct marketing campaigns ever, with sales of over 5,000,000 units and 5,000,000,000 in revenue from over 85 countries.

John currently is a partner in a venture capital firm, with past additional executive experience at Mace, Saeko including sale to Philips, De'Longhi, SunBeam and Mr. Coffee.

John will talk with us about direct marketing, celebrity branding, and other aspects of consumer product sales. If time permits, John will be available for moderated questions at the end of the call. Please join us and welcome to the INSIDERS calls a top performing CEO with some interesting stories that we all can learn from.
Bookmarked
 
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Vigilante

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This guy is a ROCK STAR. He's one of the most humble and unassuming guys you would ever meet. He now is a partner in a venture capital company, with a super diversified investment portfolio so I will sneak in a few questions about that as well but most of his investments are like second round operating companies (health, cyber security, developing technology.)

But most of what I want to extract from him is consumer direct marketing, celebrity branding, direct response media like television. He also has probably as much if not more experience than I do at selling big box retailers (he's the guy that put Mr. Coffee on the radar when that company he was running hit it big).

Should be fun. He's pretty straight laced so I need to be mindful of my vocabulary. :)

I introduced him to @AllenCrawley previously for some retail discussions, so hopefully Allen will do his thing and join us to moderate the discussion
 
Last edited:

Lyinx

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CardinalFlame

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HUGE CALL UPCOMING!
INSIDERS ONLY!!


When :
Tuesday, June 30th, 8PM EASTERN
Who: John McCann, VC and former CEO of Fitness Quest (Total Gym with Chuck Norris)
Where : The call will be hosted on FreeConferenceCall.com, details to be posted on the inside a few days before the event.

Before, During and After : There will be an INSIDERS thread for questions and comments. The chat area will also be available on the call platform during the call, and Dave will take follow up questions after the call in the forum on the inside.

The call will go live 15 minutes beforehand, giving you time to join in. We will start the call promptly at 8:00PM EASTERN time, and the call should be about a half hour in discussion with time at the end for Q&A. You can dial in to the call, or join on the web. We'd love as many people on the web as possible, with any questions in the chat box so @AllenCrawley can pull them out. You are also welcome to post any advance questions here, as well as follow up questions after the call. We will get to as many as we can in the time allotted. If we can figure it out in time, we may also be able to take a few live calls at the end, but you would be safer to post in the chat or here at the forum.

Reminder that these calls are for INSIDERS only. The are not public, put on YouTube, or advertised as a podcast. Do not share your special access instructions with anyone on the Outside. Keep the value of your membership EXCLUSIVE by protecting our mutual interest in confidentiality. No part of the call may be quoted from or published outside of the INSIDERS area of the FastLane Forum.

An encore dial in will be available for anyone that cannot attend the call in person. Post here if you have any questions, suggestions for future calls, or other ideas specific to the INSIDERS call plan.

We will be using FREECONFERENCECALL.com for this (and future) calls, and the call will be recorded.

Joining us on the inside for the June INSIDERS's call at the FastLaneForum will be John McCann. John is the former Chief Executive Officer of Fitness Quest. During his tenure at Fitness Quest, John led the teams that managed some of the largest direct response consumer marketing campaigns in United States history, including ShamWow! and Total Gym. The Total Gym direct marketing campaign with Chuck Norris (and later Christie Brinkley) was in the top direct marketing campaigns ever, with sales of over 5,000,000 units and 5,000,000,000 in revenue from over 85 countries.

John currently is a partner in a venture capital firm, with past additional executive experience at Mace, Saeko including sale to Philips, De'Longhi, SunBeam and Mr. Coffee.

John will talk with us about direct marketing, celebrity branding, and other aspects of consumer product sales. If time permits, John will be available for moderated questions at the end of the call. Please join us and welcome to the INSIDERS calls a top performing CEO with some interesting stories that we all can learn from.
I will be there! :) Thanks to the team for putting this value together!
 

Bearcorp

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Huge! Great work team can't wait
 

Vigilante

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This is going to be GREAT. I spoke with him today for a while. He's in the throws of several acquisitions. We probably won't spend much time on that (not even sure he can) but we have a lot we can learn from him. I want to spend most of the time talking about direct to consumer marketing, and specifically the aspects of home shopping networks and brick and mortar and untraditional (non-ecom) marketing.
 
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Vigilante

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Updates moving to the INSIDE. It's not too late to join the INSIDERS before this Tuesday call.
 

Vigilante

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Did you know by some estimates, the direct-response advertising industry in the United States is around $150,000,000,000 a year?
 
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Vigilante

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You can ask questions of a CEO of one of the most successful direct to consumer campaigns in the history of the United States. If you are an INSIDERS, post your questions NOW on the thread on the inside.
 

Kak

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Would he agree that leadership is the most important skill in business?

What are his feelings about being a leader amidst the current pandemic driven disaster?

So he is acquiring companies... What are some examples of what he saw in his various selections?

Since he is a VC guy... What is his opinion on super structured business plan pitches with financials that are, what amounts to, a guess?
 

Vigilante

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Vigilante

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Keep the questions coming. Preferably on the INSIDERS but either thread is OK.
 

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Hi Vigilante ... Just a quick query.. Some online events I hit up use a link with a countdown timer so you know in real time when its kicking off.... is that feature possible on your system? No worries if not my good man... :bullseye:
 

Vigilante

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I don't have anything like that set up, but I know a buddy of mine set one up for our personal vacation.
 
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YoungPadawan

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What is the most cost effective media he has found?
 

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