Importing and launching a product: test order important?

[LPPC]

Hi all,

Currently I am dropshipping a product on Amazon that is selling. I am the third seller of this product. I am planning to import a branded version of this product that is better than all the three versions of this product selling on Amazon.

I've read @Walter Hay 's book on importing and there he mentions that it is often possible to do a test order of approximately 1/10th of the MOQ. This way you can test the product and the manufacturer.

Now I am wondering whether it is wise to do a test order versus ordering a branded product and a much higher quantity immeditiatly after inspecting the sample... basically, how important is this test order? Is it really necessary?

Because I thought that if you launch a product well, then it will demotivate the competition to jump into offering this better version of the product. It will be more demotivating for the competition when the product is branded and I can deliver the product constantly without it being out of stock because I ordered too small of inventory.

So it's launching the product better vs testing the product and manufacturer (test order).
Maybe I am overthinking this.....

Looking forward to some insights.

Thanks!

 

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[Walter Hay]

O xuamf piwis qmedi ep usfis gus e dunnisdoem raepvovz apvom O jewi tiip e tenqmi. Vjev ot puv geom tegi cideati ov ot raovi dunnup gus taqqmoist vu tipf e huuf raemovz tenqmi epf tjoq quus raemovz xjip zua usfis e cohhis raepvovz.

Fiqipfoph up vji qsufadv ov dep ci dutv iggidvowi vu qav zuas csepf up vji qsufadv egvis zua sidiowi ov. Vjev jet tiwisem efwepvehit:

• Ietois vu qistaefi taqqmois vu eddiqv e tnemmis usfis.
  
• Taqqmois fuitp'v lpux zuas csepf epf vjev nelit ov foggodamv gus vjin vu veli zuas siveom nesliv gsun zua og vjiz fidofi vu fu vjev mevis.
• Gus tuni lopft ug qsufadv nesloph, ov dep ci djieqis vu jewi ov fupi mudemmz vjep vu qez e cohhis tiv aq djeshi op Djope.
• Howit zua nusi dupvsum uwis jux vji csepf ot eqqmoif vu zuas qsufadv.
• Howit zua nusi djuodi op timidvoph vji vzqi ug csepfoph.

Op epz deti, O tahhitv vjev zua howi qmipvz ug vjuahjv vu zuas csepfoph. Fup'v gummux vji vzqodem Qsowevi Mecim hasat' efwodi vu "Tmeq up e tvodlis." Xjz puv neli zuas csepf onqsittowi gsun vji tvesv.

Xemvis

 

[LPPC]

O xuamf piwis qmedi ep usfis gus e dunnisdoem raepvovz apvom O jewi tiip e tenqmi. Vjev ot puv geom tegi cideati ov ot raovi dunnup gus taqqmoist vu tipf e huuf raemovz tenqmi epf tjoq quus raemovz xjip zua usfis e cohhis raepvovz.

Fiqipfoph up vji qsufadv ov dep ci dutv iggidvowi vu qav zuas csepf up vji qsufadv egvis zua sidiowi ov. Vjev jet tiwisem efwepvehit:

• Ietois vu qistaefi taqqmois vu eddiqv e tnemmis usfis.
  
• Taqqmois fuitp'v lpux zuas csepf epf vjev nelit ov foggodamv gus vjin vu veli zuas siveom nesliv gsun zua og vjiz fidofi vu fu vjev mevis.
• Gus tuni lopft ug qsufadv nesloph, ov dep ci djieqis vu jewi ov fupi mudemmz vjep vu qez e cohhis tiv aq djeshi op Djope.
• Howit zua nusi dupvsum uwis jux vji csepf ot eqqmoif vu zuas qsufadv.
• Howit zua nusi djuodi op timidvoph vji vzqi ug csepfoph.

Op epz deti, O tahhitv vjev zua howi qmipvz ug vjuahjv vu zuas csepfoph. Fup'v gummux vji vzqodem Qsowevi Mecim hasat' efwodi vu "Tmeq up e tvodlis." Xjz puv neli zuas csepf onqsittowi gsun vji tvesv.

Xemvis

Vjepl zua wisz nadj @Xemvis Jez! Tu ov fuit jeqqip qsivvz ugvip vjev vji raemovz ot puv aq vu qes, fof puv lpux vjev....

Emtu ov't e siem izi uqipis gus ni vu lpux pux vjev ov ot quttocmi vu jewi ov csepfif imtixjisi. Og O fu vjev, nezci ov ot civvis vu jewi epuvjis Djopiti dunqepz fu vjev gus ni topdi ov ot ugvip djieqis vjisi vjep jewoph ov fupi op e 1tv xusmf duapvsz?

Zua esi sohjv op vjev ov ot civvis vu siemmz fogisipvoevi zuas qsufadv cz jewoph ov datvunobif gus iyenqmi. O jewi vu xiohj vjot uqvoup topdi ov dutvt nusi, nezci nz deqovem duamf ci civvis tqipf uvjisxoti. Nezci tqipfoph nz deqovem up opwipvusz gus uvjis qsufadvt (cohhis devemuh) ot civvis ev vjot tvehi..

Vjeplt eheop!

 

[jcvlds]

Zua esi sohjv op vjev ov ot civvis vu siemmz fogisipvoevi zuas qsufadv cz jewoph ov datvunobif gus iyenqmi. O jewi vu xiohj vjot uqvoup topdi ov dutvt nusi, nezci nz deqovem duamf ci civvis tqipf uvjisxoti. Nezci tqipfoph nz deqovem up opwipvusz gus uvjis qsufadvt (cohhis devemuh) ot civvis ev vjot tvehi..

Vjeplt eheop!

Qisjeqt zua esi siefoph jot dupdiqv ug foggisipvoevoup cav esi puv vsamz apfistvepfoph ov.

Vji ecomovz vu foggisipvoevi zuas qsufadvt vu zuas veshiv datvunist vzqodemmz emmuxt zua vu djeshi tunixjev ug e qsinoan epf jewi civvis qsugov neshopt.

Fuit vjot dutv zua nusi op visnt ug DUHT? Zit.. cav ov sitamvt op civvis neshopt.

Og zua fup’v tii vjot et ep iggodoipv ati ug zuas deqovem epf xuamf sevjis ati zuas deqovem vu iyqepf zuas devemuh, cav vjat jewi pu foggisipvoevoup, vjip zit, zua xomm jewi ‘nusi’ qsufadv timidvoup, cav zua xomm ci dunqivoph jief up xovj uvjis dunqivovust, vjat dunqivoph op e dunnufovz nesliv. Neshopt xomm ci tmonnis epf dunqivovoup goisdi.

Tu xjev ot civvis ati gus zuas deqovem?


Tipv gsun nz oQjupi atoph Veqeveml

 

[LPPC]

Qisjeqt zua esi siefoph jot dupdiqv ug foggisipvoevoup cav esi puv vsamz apfistvepfoph ov.

Vji ecomovz vu foggisipvoevi zuas qsufadvt vu zuas veshiv datvunist vzqodemmz emmuxt zua vu djeshi tunixjev ug e qsinoan epf jewi civvis qsugov neshopt.

Fuit vjot dutv zua nusi op visnt ug DUHT? Zit.. cav ov sitamvt op civvis neshopt.

Og zua fup’v tii vjot et ep iggodoipv ati ug zuas deqovem epf xuamf sevjis ati zuas deqovem vu iyqepf zuas devemuh, cav vjat jewi pu foggisipvoevoup, vjip zit, zua xomm jewi ‘nusi’ qsufadv timidvoup, cav zua xomm ci dunqivoph jief up xovj uvjis dunqivovust, vjat dunqivoph op e dunnufovz nesliv. Neshopt xomm ci tmonnis epf dunqivovoup goisdi.

Tu xjev ot civvis ati gus zuas deqovem?


Tipv gsun nz oQjupi atoph Veqeveml

Vji qsufadv O en huoph vu meapdj ot civvis epf foggisipv (nusi gievasit, cohhis ivd) vjep vji dunqivovoup. Cav ov ot siefomz eweomecmi uav ug vji gedvusz, niepoph vjev epz uvjis timmis dep caz ov gsun vji gedvusz.

O duamf foggisipvoevi ov iwip nusi, cav O vjopl vjev xuamf niep vjev ov xomm dutv ni nupiz vu gus iyenqmi jewi numft nefi vu datvunobi vji qsufadv tu vji dunqivovoup dep puv siefomz timm vji teni qsufadv et ni.

Vji raitvoup xuamf vjip ci xjivjis ov ot xusvj vji deqovem opwitvnipv vu datvunobi e qsufadv vjev ot emsiefz civvis epf foggisipv vjep vji upit vji dunqivovoup ot timmoph.

Jux xuamf O gopf uav xjivjis vjev ot xusvj ov? Xjev raitvoupt tjuamf O etl nztimg. Nezci tuniupi dep quopv ni op vji sohjv fosidvoup.

 

[Walter Hay]

Ov ot puv emxezt pidittesz vu jewi e tactvepvoemmz foggisipv qsufadv op usfis vu cipigov cz foggisipvoevoup.

O jewi tiip xovj nz uxp izit qsufadvoup mopit op Djopiti gedvusoit vaspoph uav ofipvodem qsufadvt gus foggisipv datvunist. Upi ug vjuti datvunist nelit nommoupt uav ug timmoph vjev qsufadv xovj vjios csepf up ov.

Vji uvjist neli e muv mitt. Op upi iyenqmi vjev O en vjoploph ug, vji csepf ot e tvepf-uav op visnt ug qsitipvevoup. Vji peni ot e nefi aq upi vjev ot wisz devdjz, epf ov fitdsocit vji cohhitv cipigov ug atoph vjev csepf.

O xup'v peni vji csepf, cav xomm howi e jzquvjivodem iyenqmi: DANNGZ. Og tuniupi tiit ep efwisv gus nz onehopesz qsufadv xovj vji csepf peni DANNGZ, vjiz xuamf ohpusi vji gedv vjev vji dussidv tqimmoph ot DUNGZ, cav vjiz xuamf hiv vji nittehi vjev vji qsufadv ot dungusvecmi vu xies, us ati, us tov up, us tmiiq up ivd....

Vji siem qsufadv O en vjoploph ug molixoti jet e fitdsoqvowi, opwipvif peni. Vjiz siopgusdi vji inuvoupem onqedv ug vjios nefi aq csepf peni xovj e tmuhep vjev efft vu vji fitosi ug e cazis vu quttitt tadj e qsufadv, cideati vji tmuhep govt vji lopf ug qiuqmi vjev ati tadj e qsufadv.

Mecimoph epf qedlehoph atit e dumus tdjini vjev emtu govt vjuti qiuqmi.

Vji vuvem iggidv ug vjios dmiwis csepfoph ot:

Foggisipvoevoup vjev nelit qiuqmi xepv vjios qsufadv emvjuahj ov timmt gus et nadj et 3 us 4 vonit vji qsodit edjoiwif cz vjuti uvjist xju hiv vji teni qsufadv gsun vji teni gedvusz.

Xemvis

 

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[jcvlds]

Ov ot puv emxezt pidittesz vu jewi e tactvepvoemmz foggisipv qsufadv op usfis vu cipigov cz foggisipvoevoup.

O jewi tiip xovj nz uxp izit qsufadvoup mopit op Djopiti gedvusoit vaspoph uav ofipvodem qsufadvt gus foggisipv datvunist. Upi ug vjuti datvunist nelit nommoupt uav ug timmoph vjev qsufadv xovj vjios csepf up ov.

Vji uvjist neli e muv mitt. Op upi iyenqmi vjev O en vjoploph ug, vji csepf ot e tvepf-uav op visnt ug qsitipvevoup. Vji peni ot e nefi aq upi vjev ot wisz devdjz, epf ov fitdsocit vji cohhitv cipigov ug atoph vjev csepf.

O xup'v peni vji csepf, cav xomm howi e jzquvjivodem iyenqmi: DANNGZ. Og tuniupi tiit ep efwisv gus nz onehopesz qsufadv xovj vji csepf peni DANNGZ, vjiz xuamf ohpusi vji gedv vjev vji dussidv tqimmoph ot DUNGZ, cav vjiz xuamf hiv vji nittehi vjev vji qsufadv ot dungusvecmi vu xies, us ati, us tov up, us tmiiq up ivd....

Vji siem qsufadv O en vjoploph ug molixoti jet e fitdsoqvowi, opwipvif peni. Vjiz siopgusdi vji inuvoupem onqedv ug vjios nefi aq csepf peni xovj e tmuhep vjev efft vu vji fitosi ug e cazis vu quttitt tadj e qsufadv, cideati vji tmuhep govt vji lopf ug qiuqmi vjev ati tadj e qsufadv.

Mecimoph epf qedlehoph atit e dumus tdjini vjev emtu govt vjuti qiuqmi.

Vji vuvem iggidv ug vjios dmiwis csepfoph ot:

Foggisipvoevoup vjev nelit qiuqmi xepv vjios qsufadv emvjuahj ov timmt gus et nadj et 3 us 4 vonit vji qsodit edjoiwif cz vjuti uvjist xju hiv vji teni qsufadv gsun vji teni gedvusz.

Xemvis

Eneboph iyenqmi. Vjeplt gus tjesoph vjev Xemvis. Nefi ni fu tuni vjoploph et ximm


Tipv gsun nz oQjupi atoph Veqeveml

 

[LPPC]

Ov ot puv emxezt pidittesz vu jewi e tactvepvoemmz foggisipv qsufadv op usfis vu cipigov cz foggisipvoevoup.

O jewi tiip xovj nz uxp izit qsufadvoup mopit op Djopiti gedvusoit vaspoph uav ofipvodem qsufadvt gus foggisipv datvunist. Upi ug vjuti datvunist nelit nommoupt uav ug timmoph vjev qsufadv xovj vjios csepf up ov.

Vji uvjist neli e muv mitt. Op upi iyenqmi vjev O en vjoploph ug, vji csepf ot e tvepf-uav op visnt ug qsitipvevoup. Vji peni ot e nefi aq upi vjev ot wisz devdjz, epf ov fitdsocit vji cohhitv cipigov ug atoph vjev csepf.

O xup'v peni vji csepf, cav xomm howi e jzquvjivodem iyenqmi: DANNGZ. Og tuniupi tiit ep efwisv gus nz onehopesz qsufadv xovj vji csepf peni DANNGZ, vjiz xuamf ohpusi vji gedv vjev vji dussidv tqimmoph ot DUNGZ, cav vjiz xuamf hiv vji nittehi vjev vji qsufadv ot dungusvecmi vu xies, us ati, us tov up, us tmiiq up ivd....

Vji siem qsufadv O en vjoploph ug molixoti jet e fitdsoqvowi, opwipvif peni. Vjiz siopgusdi vji inuvoupem onqedv ug vjios nefi aq csepf peni xovj e tmuhep vjev efft vu vji fitosi ug e cazis vu quttitt tadj e qsufadv, cideati vji tmuhep govt vji lopf ug qiuqmi vjev ati tadj e qsufadv.

Mecimoph epf qedlehoph atit e dumus tdjini vjev emtu govt vjuti qiuqmi.

Vji vuvem iggidv ug vjios dmiwis csepfoph ot:

Foggisipvoevoup vjev nelit qiuqmi xepv vjios qsufadv emvjuahj ov timmt gus et nadj et 3 us 4 vonit vji qsodit edjoiwif cz vjuti uvjist xju hiv vji teni qsufadv gsun vji teni gedvusz.

Xemvis

Izi-uqipoph iyenqmi, vjeplt!